Verizon and Beyoncé basically gained the Tremendous Bowl in 2024 with an advert that included a mysterious teaser marketing campaign and an album announcement. This 12 months, nonetheless, the corporate opted out of the sport as a result of it was loopy in love with a unique concept.
Relatively than compete in opposition to the noise of Tremendous Bowl 59 advertisements, Verizon is debuting its new marketing campaign, which stars Buzz Aldrin alongside the return of its authentic “Take a look at Man,” Paul Marcarelli, through the 67th Grammys on Sunday.
After all, the corporate isn’t abandoning the Huge Sport fully.
Along with making an attempt to create buzz with Buzz Aldrin, Verizon is marking Tremendous Bowl 59 with a FanFest in all 30 NFL markets on Feb. 9. The corporate additionally lately unveiled its Home of Verizon activation in New Orleans, operating from Feb. 6 via 9, which could have a soundtrack by DJ Angie Vee and DJ Fannie Mae and appearances from NFL athletes, entertainers, and vogue business luminaries, in line with ADWEEK’s Jason Notte.
“Promoting within the Tremendous Bowl is an unbelievable alternative to succeed in large-scale audiences nationally. Verizon has finished it previously with nice success, and we are going to proceed to take action sooner or later,” a Verizon spokesperson mentioned in a press release to ADWEEK. “Our purpose this 12 months, nonetheless, is to create one thing really bold—nationwide in scope but deeply rooted in native communities.”
Are you able to hear Verizon now?
Verizon’s new Grammys advert is a homecoming of types for the Take a look at Man.
Marcarelli’s Take a look at Man began showing on Verizon campaigns greater than twenty years in the past, briefly defecting to Dash in 2016 after the corporate went in a unique course with its advertisements. Now, he’s again to do a brand new twist on his traditional catchphrase, “Are you able to hear me now?” Within the spot, Marcarelli and Aldrin sort out the issue of cellphone “useless zones,” with Verizon serving to to beat the difficulty.
