How A lot Does a Tremendous Bowl Advert Value [& Does It Get ROI]? A Information-Backed Deep Dive

Whether or not you’re a diehard Tremendous Bowl fan or, like me, choose watching excellent owls, you gotta admit: Tremendous Bowl commercials are fairly nice.

They’re additionally fairly costly. And nonetheless, Fox, which holds the rights to Tremendous Bowl LIX, simply offered all of the advert spots for the massive sport on February 9, 2025.

Let’s check out what goes into the most costly TV advertisements on the planet, how a lot they’ve price all through the historical past of the massive sport, and what manufacturers are actually getting out of them.

Desk of Contents

• In 2024 (Kansas Metropolis Chiefs 25 – San Francisco 49ers 22), U.S. and Canadian advertisers spent an estimated $69 billion on TV promoting. That’s the GDP of Costa Rica.
• The high 10 TV advertisers within the U.S. — we’re speaking manufacturers like Geico, Burger King, and T-Cellular — spent an common of practically $7.5 million each week in 2023 (Chiefs 38 – Philadelphia Eagles 35).
• Upfront primetime advert gross sales — these are the advertisements you’ll see on main TV networks between about 8 and 11 p.m. or 7 and 10 p.m., relying in your time zone — had been projected to hit $19.12 million in 2024, which is definitely a slight lower from 2023.

Google’s 90-second “Loretta” advert from the 2020 Tremendous Bowl (Tampa Bay Buccaneers 31 – Chiefs 9) price the search behemoth $16.8 million ($20.5 million right now).

Drilling down somewhat additional, let’s take a look at the 5 most costly 30-second advert spots through the 2020/21 broadcast tv season, in keeping with a Statista report:

• NBC Sunday Night time Soccer: $783,718 per advert
• Fox Thursday Night time Soccer: $624,626 per advert
• NBC’s This Is Us: $476,352 per advert
• NBC’s The Voice (Monday): $254,224 per advert
• Fox’s The Masked Singer: $225,764 per advert

Awards season can also be catnip for advertisers, with a 30-second spot through the 2024 Academy Awards commanding a median of $2.2 million.

Amazon’s 90-second “Earlier than Alexa” advert from 2020 price $16.8 million ($20.5 million right now).

In 2025, 30-second Tremendous Bowl advert spots offered for about $7 million a pop. That’s practically 220% greater than a spot on the Oscars, and practically 800% greater than an everyday season Sunday Night time Soccer business. In late January, a number of information studies mentioned that Fox truly offered no less than 10 advert spots for $8 million a pop, citing unnamed sources “near the matter.”

And that’s simply to air the advert — one time. It doesn’t account for movie star spokespeople, who’re making a cool $1 – $3 million every; premium advert company prices; manufacturing and post-production prices; even the advertising funds for the advertisements themselves.

In recent times, between 70 and 100 commercials have aired throughout every Tremendous Bowl sport, including as much as round 40 minutes of commercials.

In 2012 (New York Giants 21 – New England Patriots 17), Tremendous Bowl advertisements price $3.5 million ($4.9 million right now) for a 30-second spot. Chevrolet and OK Go’s musical Rube Goldsbergian machine took 4 months of prep and value an estimated $500k – $1m to supply ($700k – $1.4m right now).

Some manufacturers snag adorned Hollywood administrators for the shoots, and whereas numbers are laborious to come back by, it’s protected to imagine that these administrators raked in some money:

• The Coen Brothers directed the 2017 (Patriots 34 – Atlanta Falcons 28) Mercedes advert, an homage to the counterculture biker movie Straightforward Rider.

• On the 1984 Tremendous Bowl (Las Vegas Raiders 38 – Washington, D.C. 9), a Ridley Scott-helmed Orwellian advert launched Apple’s first-ever Macintosh laptop.

• David Fincher directed a swaggering Brad Pitt in Heineken’s “Beer Run” from 2005 (Patriots 24 – Eagles 21)

In case you’ve watched even one Tremendous Bowl, you most likely know the manufacturers at play — normally the largest names in tech, meals, laptop, and beer. Budweiser, Reserving.com, Dunkin’, and Volkswagen had been favorites of the 2024 Tremendous Bowl.

Despite the fact that Google and Amazon share the title for most costly Tremendous Bowl advert ever, the King of Beers is the King of Tremendous Bowl advert spend. Anheuser-Busch spent an estimated $470.5 million on its wildly standard Budweiser advertisements between 1967 and 2020.

In 1999 (Denver Broncos 34 – Falcons 19), a 30-second Tremendous Bowl advert price $1.6 million ($3.1 million right now).

84 Lumber’s “The Journey Begins” spot price $16.2 million in 2017 ($20.1 million right now), making it among the many most costly Tremendous Bowl advertisements in historical past.

How A lot Can You Purchase With the Value of a Tremendous Bowl Advert?

Have tens of millions burning a gap in your pocket however missed the deadline for a Tremendous Bowl LIX advert? Right here’s what else you possibly can spend $7 million on:

* It’s unlawful to personal an owl as a pet within the U.S. Quantity primarily based on estimates from wildlife rescues and zoos that feed Nice Horned Owls.

What does not price $7 million is software program like Advertising Hub or our advert administration software program. You may construct or handle your advert campaigns, whether or not you are focusing on soccer followers or excellent owl fanatics.

And 123 million U.S. viewers watched Tremendous Bowl LVIII — second solely to the moon touchdown — and practically a 3rd of viewers say that the commercials are their favourite a part of the sport. Your $7m advert is getting a lot of eyeballs on it.

In accordance with Kantar analysis in 2021, “Tremendous Bowl advertisements delivered a median return on funding (ROI) of $4.60 per greenback spent, with many manufacturers within the double digits.”

Brad Adgate, described as a veteran media analyst, advised the New York Occasions in 2024, “On this period of fragmentation, the Tremendous Bowl is what tv was once.”

It’s arguably the one true mass-market stay occasion of the 12 months, reaching practically each demographic. Magnificence manufacturers like NYX and Dove have entered or re-entered the Tremendous Bowl advert sport, placing the misinform anyone who thinks soccer isn’t for ladies, ladies, or drag queens.

In a 2024 interview with NPR, Maria Rodas put the ROI of a Tremendous Bowl advert in easy phrases. Rodas is a advertising professor on the College of Illinois Urbana-Champaign, and a self-described “huge fan” of Tremendous Bowl advertisements — in her family, speaking is allowed through the sport however not throughout commercials.

Rodas advised NPR, “[Super Bowl ads are] like mini-movies. [Advertisers] rent these huge celebrities. The manufacturing worth is insane. And so impulsively, $7 million might be, like, the smallest of what they spend in comparison with the remainder [of the money] that they put into creating these.”

“To have this virtually undivided consideration gives a tremendous alternative for entrepreneurs to create a story, to essentially have the ability to join at a a lot deeper degree with shoppers.”

And loads of manufacturers have discovered options to shelling out $7 million+ huge ones.

So don’t despair if you happen to’re doing advertising on a modest and even shoestring funds — $7 million should purchase you 100+ million viewers, however no sum of money could make up for dangerous advertising.