Amidst studies of additional value reducing and layoffs, Allen Media Broadcasting introduced Saturday it’s going to hub its climate forescasts.
In a press launch (this one was posted to the web site of its San Francisco station KRON), Allen Media mentioned it’s “rolling out a groundbreaking format for native climate protection powered by The Climate Channel throughout native markets nationwide.”
This partnership will probably be primarily based at The Climate Channel’s Atlanta headquarters and can roll out throughout AMB’s native tv markets in 2025. There’s no phrase but on what number of of us will probably be laid off due to this.
“We’re proud to announce that Allen Media Group is leveraging the total sources and experience of The Climate Channel to make our native climate information the perfect,” mentioned Tom O’Brien, president of Climate Group/The Climate Channel. “We’re 100% dedicated to delivering next-level climate information to our native tv stations 24/7.”
Saying the hub will embody “immersive combined actuality, and award-winning visible storytelling,” Allen Media mentioned the crew will probably be led by meteorologist Carl Parker, a 20-year veteran of The Climate Channel, and also will embody a number of the AMB native market meteorologists who will transition to Atlanta to be a part of the next-level native climate initiative.
Allen guarantees that utilizing The Climate Channel’s superior know-how, native stations will present faster, extra environment friendly updates whereas enhancing the viewer expertise.
“Climate is the number-one cause why individuals nonetheless watch native TV information,” wrote Tim Millard on LinkedIn. “Sure, the climate app in your cellphone can let you know the forecast for the day or the week. However, if a twister or a hurricane is approaching your private home, you desire a stay forecast from a trusted native meteorologist who is aware of your neighborhood. You gained’t get that institutional native information from a pre-recorded forecast from somebody at Climate Channel headquarters
Climate forecasts will probably be despatched from the climate channel in Atlanta. These will probably be pre-recorded by regional meteorologists recording hits for every Allen station. Stay extreme climate protection will even come from them.
Please know – our GM tried something and all the things to maintain the ABC12 climate crew. This was a company choice with nobody native at fault. Some have made feedback about our competitors being comfortable – our rivals have been among the many first to achieve out with solely phrases of kindness, so cease with that nonsense.
I’m so sorry to see this occurring. To my buddies and colleagues, you’re a precious asset to the climate world & the neighborhood and I do know you’ll land in your toes. I’m right here for those who want something
Fb publish from Christina Burkhart – former meteorologist at Allen Media owned WJRT in Flint, Michigan
