Cinema promoting platform Nationwide CineMedia, the U.S. consultant of the Cannes Lions Worldwide Competition of Creativity, formally launched the 2025 Younger Lions competitors and its new partnership lineup, together with the Younger Lions Titanium Award and new company sponsorship.
The 2025 competitors marks 10 years of NCM’s position as U.S. consultant and the primary since NCM’s launch of the U.S. Lions Neighborhood, which pairs rising stars with established leaders via creativity, mentorship, networking, and thought management, and is comprised of 4,000-plus previous and current Younger Lions rivals, jurors, and mentors.
Registration for this 12 months’s competitors is now open to promoting, advertising, and communications {industry} professionals born on or after June 20, 1994. Data on how you can register will be discovered right here.
The 2025 Younger Lions competitors offers the {industry}’s rising stars a chance to be taught from established leaders and develop their very own careers, whereas working with friends in a worldwide competitors. Candidates compete throughout 5 classes—digital, movie, media, PR, and print—and the winners of every class will type Crew USA and head to Cannes to compete on a worldwide stage.
The competitors shall be judged by a bunch of jurors containing influential executives from industry-leading manufacturers and businesses together with TikTok, T-Cellular, Amazon, Uber, Gopuff, Publicis, Mischief, Whalar, and extra. See the total listing of jurors on the Younger Lions web site.
The deadline to register is Jan. 17 earlier than 8 p.m. ET. The competitors begins Jan. 23, the entry deadline is Feb. 6, and finalists shall be introduced in March, with the winners for Crew USA introduced April 9 at an occasion in New York.
“We’re aligning this 12 months’s U.S. Younger Lions competitors as carefully as doable with the worldwide competitors to higher put together the winners to turn out to be Crew USA once they get to Cannes,” Amy Tunick, chief advertising officer at NCM, advised ADWEEK.
Convening a U.S. Lions neighborhood
NCM launched the U.S. Lions Neighborhood final 12 months to carry collectively these concerned with the Younger Lions and Cannes Lions, previous and current.
“What we’ve been doing with the U.S. Lions Neighborhood is connecting the dots between the established leaders, the seasoned executives … and these younger individuals, the rising stars of the following era, and there’s quite a lot of content material and alternative that’s equally related and impactful, no matter stage of your profession you’re at,” stated Tunick.
She added that the jurors are having nice mentorship experiences with the younger expertise, and the expertise is studying from and being impressed by that mentorship.
