“Properly, 2024 positive has been a yr” appears to be the prevailing sentiment. Properly, we’re setting the negativity apart as a result of even when all the things didn’t break our method this yr, the wonderful thing about being reporters is that if we really feel strongly about one thing, we get to place it within the highlight.
Certain, we broke information. We obtained exclusives. We talked to A-listers and energy brokers. However these aren’t at all times the tales that persist with us. I requested Adweek’s reporters and editors to look again on their laborious work in 2024 to decide on their favourite items, and the outcomes converse to each how broad our trade is.
There have been personally significant matters; getting to speak store with an individual we’d been longtime followers of; shining the highlight the place firms didn’t need us to look; and ones that have been only a plain outdated good time to report.
Listed below are ADWEEK reporters’ favourite tales of 2024:
Ladies’s Adverts Are Nonetheless Being Censored—However Manufacturers Maintain Pushing Boundaries
Over years of protecting the advert trade, I’ve noticed an unlucky development: ladies’s views being missed or censored. This isn’t an issue unique to promoting, however it got here to the fore with a couple of advert campaigns this yr. This story was an opportunity for me to go deeper on this concern and listen to from ladies enterprise leaders about their experiences. Regardless of progress, we nonetheless have a methods to go in reaching gender equality in promoting. —Brittaney Kiefer
