Success on TikTok isn’t random. It’s rooted in understanding your efficiency. The easiest way to do that is thru maintaining a detailed eye in your TikTok analytics.
TikTok analytics instruments allow you to monitor your hottest movies, analyze your viewers demographics and achieve full perception into the effectiveness of your advertising technique. With these instruments, you should utilize your findings to adapt your technique and enhance your backside line.
Beneath, we’ve rounded up 13 of the very best TikTok analytics instruments available in the market. Learn on to search out out which instrument will work finest to your group—and the way to decide on the correct one.
What’s a TikTok analytics instrument?
A TikTok analytics instrument is a software program that allows manufacturers and creators to get a more in-depth have a look at how their TikTok presence is performing. Your TikTok analytics shares particulars like:
- High movies
- Video views
- Viewers demographics
- Video engagement
Analytics show you how to get a transparent understanding of in case your TikTok advertising technique is working or if it’s essential to make modifications to higher attain and resonate along with your viewers. A TikTok analytics instrument can current you with this knowledge.
13 TikTok analytics instruments to strive in 2025
Wish to get a greater view into your TikTok efficiency? Discover the correct TikTok analytics instrument to your model. We’ve bought 13 of the very best choices proper right here.
1. Sprout Social
Sprout Social is an all-in-one social media administration platform that provides numerous options—TikTok analytics being only one. You need to use Sprout Social to create a birds-eye-view of your whole social media plan, regardless of which platforms you have got a presence on.
Hyperlink your TikTok account to your Sprout Social account and monitor all your social platforms in a single easy dashboard. Take a look at charts and graphs to know precisely how your content material is performing, who your viewers is and the way TikTok matches into your total social technique.
You can too examine your TikTok analytics with competitor efficiency, create customized, month-to-month reviews with a couple of clicks, publish, schedule and handle content material throughout a number of profiles, reply to feedback and messages and extra.
Listed below are Sprout’s high options for understanding (and performing on) TikTok analytics:
Superior efficiency analytics
Sprout’s TikTok Profiles Report provides you a transparent image of your efficiency. Entry a efficiency abstract or dive deep into metrics like video views, engagement, follower development and viewers demographics.
You can too see your high posts at a look to know how your technique is working and what you are able to do to enhance. In contrast to TikTok’s 60-day restrict, Sprout retains your efficiency historical past eternally, which helps you see long-term tendencies in your knowledge.
Customized views and filters
Construct customized reviews so that you’re together with the precise TikTok metrics and knowledge which are necessary to what you are promoting.
View your leads to totally different graphs so you’ll be able to simply see what the numbers imply. You can too separate paid and natural TikTok analytics to seamlessly embody in your reviews.
Cross-network reviews
Sprout allows you to observe metrics throughout a number of platforms to get a extra holistic view of your social media technique. You may entry TikTok knowledge in varied Sprout reviews, such because the Inbox Exercise Report, Put up Efficiency Report, Profile Efficiency Report and Tag Efficiency Report.
For instance, you’ll be able to examine your high posts on TikTok, Instagram and Fb multi functional report. That is nice for understanding what sort of content material to publish on every platform.
Pricing: Begins at $199/seat/month. Strive free for 30 days.
2. Native TikTok Analytics
TikTok’s native analytics are fully free to make use of for anybody—creator and enterprise accounts alike—who has printed at the very least one TikTok video to their account. They’re accessible on each the cellular app and on desktop, enabling customers to view their analytics of their most well-liked format.
Key options:
- Get entry to 4 essential sections of analytics: Overview, content material, followers and reside movies.
- Study what your high video content material is so you’ll be able to create extra movies that resonate along with your viewers.
- Entry knowledge about your reside movies in case you often reside stream.
3. Socialinsider
Socialinsider is one other social media administration instrument that provides a number of totally different options—TikTok analytics being one among them. Socialinsider allows its customers to watch metrics like views, engagement, and follower development, whereas additionally giving them entry to data like historic content material tendencies and top-performing content material.
Key options:
- Examine your TikTok metrics over time by viewing historic knowledge to search out tendencies inside your individual content material.
- Uncover your hottest classes of content material so you’ll be able to simply create extra that resonates along with your viewers.
- View charts and graphs along with your TikTok metrics to interpret their meanings.
4. Loomly
Loomly allows manufacturers and businesses alike to investigate their social media efficiency, create and schedule content material, handle on-line campaigns and conversations and collaborate amongst their group. Loomly provides instruments for a wide range of social media platforms, TikTok included.
Key options:
- Measure your video content material’s efficiency in actual time to see which movies are hottest.
- Use publish labels to simply categorize your content material based mostly on sort or marketing campaign.
- Automate analytics reviews to make your reporting course of even smoother.
5. Brand24
Brand24 is an AI social listening instrument constructed to assist manufacturers monitor their on-line presence, their rivals and their viewers. Brand24’s TikTok analytics is of a distinct type. As an alternative of monitoring your individual efficiency, you should utilize this instrument to trace model mentions, trade conversations and competitor efficiency.
Key options:
- Monitor your mentions feed to see what folks need to say about what you are promoting on TikTok.
- Monitor the amount of discussions round your model to preemptively plan for potential disaster administration.
- Discover the highest trade influencers try to be working with on TikTok.
6. Social Champ
Social Champ is a social media administration instrument that helps its clients publish social media content material, handle their content material calendar, analyze their efficiency and have interaction with their viewers. Customers can join every of their platforms to this instrument, together with TikTok.
Key options:
- Get downloadable PDF and PPT exports of your TikTok analytics to share along with your group.
- Regulate weekly and month-to-month outcomes to search out patterns and enhance your technique.
- Uncover your top-performing posts so you’ll be able to create extra content material that your viewers loves.
7. Pentos
Pentos is a TikTok analytics instrument, plain and easy. Its whole goal is to assist manufacturers and creators observe their rivals, discover the very best audio clips to make use of, hop on tendencies and enhance their total TikTok efficiency.
Key options:
- Entry an intensive checklist of every week’s high trending audio clips to incorporate in your movies.
- Monitor your rivals’ efficiency so you’ll be able to see the way you get up towards them.
- Export your TikTok knowledge to compile into your month-to-month social media reviews.
8. Exolyt
Exolyt is one other instrument that was created solely to assist manufacturers and creators get a greater grip on their TikTok accounts. This instrument is ideal for analyzing your content material in addition to monitoring tendencies, conversations, influencers and tendencies throughout TikTok.
Key options:
- Uncover the day’s high hashtags so you’ll be able to embody trending tags in your video captions.
- Get insights into your model sentiment on TikTok so you recognize your fame on the app.
- Entry viewers demographics and metrics concerning your TikTok efficiency.
9. Iconosquare
Iconosquare is an analytics instrument at its core, serving to social media entrepreneurs monitor their presence throughout numerous social media platforms like TikTok. Different options embody publish scheduling, social listening and social media inbox administration.
Key options:
- Create customized dashboards so that you’re solely met with the metrics that imply probably the most to what you are promoting.
- Monitor engagement to find which content material your viewers loves finest.
- Simply export your outcomes to compile into your month-to-month, quarterly or yearly report.
10. Keyhole
Keyhole is one other complete instrument that’s solely devoted to social media analytics and serving to manufacturers monitor their on-line efficiency. Whereas manufacturers can entry publishing and scheduling instruments, most options embody social listening, historic development monitoring, influencer monitoring and the like.
Key options:
- Measure your accounts over time to get correct historic knowledge and development evaluation.
- Discover optimum posting instances to additional enhance your total attain and presence.
- Get deeper insights into your viewers and what they wish to see from you.
11. Rival IQ
Rival IQ is one other social media analytics instrument good for serving to manufacturers monitor their on-line presence throughout numerous social media platforms—after all, with TikTok being one among them. On high of providing a wealth of analytics instruments as a part of its common subscription, Rival IQ additionally provides free reporting and benchmarking instruments for entrepreneurs.
Key options:
- Use the hashtag analytics instruments to search out the very best TikTok hashtags to make use of in your content material.
- Conduct complete social media audits to assist regulate your technique and enhance efficiency.
- Get a birds eye view into your TikTok efficiency so you’ll be able to see high posts, engagement and different TikTok metrics.
12. Quintly
Quintly is a social media analytics and aggressive benchmarking instrument that helps manufacturers make sense of their on-line efficiency and examine it to their rivals. The suite of instruments solely contains choices for analytics, reporting and different options.
Key options:
- Create customized reviews by selecting from greater than 500 metrics that you just wish to observe.
- Entry pre-made dashboard templates meant for analyzing totally different outcomes.
- Use the quick Evaluation function to realize immediate insights into your TikTok efficiency.
13. Sprint Hudson
Sprint Hudson is a social media administration platform that provides a set of various instruments for entrepreneurs, manufacturers and businesses to make use of. Entry instruments like visible AI, social listening, link-in-bio instruments, viewers engagement and analytics.
Key options:
- Leverage predictive AI that will help you discover tendencies you should utilize in your content material planning.
- Phase your content material to simply pinpoint which forms of movies carry out finest.
- Entry analytics and reporting instruments so you’ll be able to ditch your spreadsheets for cohesive reviews.
What to search for in a TikTok analytics instrument
There are various totally different TikTok analytics instrument choices on the market—we’re overlaying 13 totally different ones inside this text. So how do you determine which instrument will work finest for what you are promoting?
By the way in which, in case you’re in search of a breakdown of the very best TikTok monitoring instruments particularly, we suggest studying our publish on these as an alternative.
However typically, listed below are three key options to ensure your TikTok analytics instrument has so it could possibly assist maximize your technique.
Pattern evaluation
One necessary a part of sustaining a related and thrilling TikTok technique is staying on high of well-liked TikTok tendencies. Figuring out what’s trending improves your possibilities of going viral on the platform and reaching an enormous viewers with a single video.
This implies you’ll need an analytics instrument that provides you the total scope of what’s trending. This fashion, you’ll be able to simply soar on tendencies whereas they’re sizzling, rising views and staying related.
Streamlines reporting
Analytics platforms make it simpler to get the total scope of your account’s efficiency. You may have a look at a single dashboard the place all your metrics are in a single place. Better of all, many TikTok analytics platforms can help you export your knowledge, making social media reporting a bit of cake.
Hashtag monitoring
A essential aspect of your technique ought to revolve round TikTok hashtags. Hashtags can enhance your place on the For You Web page and may help your movies present up in search outcomes. With 40% of shoppers utilizing TikTok as a search engine, that is extraordinarily necessary for rising your attain.
Discover a TikTok analytics instrument that may show you how to with hashtag monitoring so you recognize the very best and most related hashtags to incorporate alongside every of your movies.
Use a TikTok analytics instrument to develop your presence
The appropriate TikTok analytics instrument may help perceive your efficiency, discover alternatives and win on the platform.
However why cease there? Sprout Social’s social media administration platform allows you to observe TikTok analytics alongside all of your different social metrics—in a single place.
Entry granular efficiency knowledge, spot tendencies, construct cross-network reviews, schedule movies and posts and even reply to feedback and DMs straight by way of Sprout.
Wish to test it out for your self? Join a free 30-day trial at present.
