The High 27 AI Advertising and marketing Instruments

AI is a scorching subject for entrepreneurs — and for good purpose. Based on our State of AI report, 95% of respondents say that AI advertising and marketing instruments assist them spend much less time on handbook duties and extra time connecting with prospects.

As a contract author and content material creator, I’ve seen the advantages of AI first-hand.

From brainstorming concepts to providing grammar and elegance recommendation, clever instruments have come a great distance from answering easy sure/no questions — and nonetheless getting the solutions flawed.

With AI going mainstream, nonetheless, a bunch of firms are leaping on the bandwagon. The outcome? It’s exhausting to inform the distinction between nice apps, good apps, and “AI” apps that haven’t any enterprise utilizing the acronym.

Certain, you can scour the web your self for one of the best and brightest — or you can begin with my curated checklist of the highest 27 AI advertising and marketing instruments.

Desk of Contents

The Advantages of Utilizing AI in Advertising and marketing

OpenAI’s ChatGPT took the world by storm in November 2022. In December 2024, the location drew 1.6 billion guests, and 100 million customers leverage ChatGPT each week.

After the large splash from the discharge of ChatGPT, there’s little doubt that AI is impacting advertising and marketing jobs. Analysis from the College of Pennsylvania estimates that “19% of staff may even see at the very least 50% of their duties impacted.”

The important thing phrase in that assertion, although, is impacted.

In my expertise, which means entrepreneurs who study to leverage AI-powered instruments will see higher outcomes from their campaigns and diversify their expertise.

I already use AI instruments in my workflow. That doesn’t imply AI is writing my articles (this piece is 100% human!).

Nonetheless, drafting routine emails, bettering the standard of photos, turning lengthy posts into social copy, and researching new subjects typically contain an AI help.

Past that, we’ve had teammates who use AI to assist them leverage skillsets they don’t have already got. I requested HubSpot’s Kaitlin Milliken for an instance.

“We had an enormous challenge the place we modified photos on pages from .png to .webp recordsdata on hundreds of internet pages. I knew this might take without end to do manually, so I leveraged AI to assist me create a Python script that would run the conversion,” says Milliken, who’s a advertising and marketing supervisor on the firm.

“I don’t even know how you can code in Python!”

At the moment’s AI instruments nonetheless have an enormous progress potential. Nonetheless, these already out there can considerably scale back the time it takes to finish duties and scale back the carry for finishing advanced duties, all whereas working 24/7 with no downtime.

What makes a terrific AI advertising and marketing device?

Each advertising and marketing marketing campaign is exclusive. At their core, nonetheless, all campaigns have the identical aim: connecting with potential prospects.

This lays the groundwork for locating a terrific AI device: It must make the method of discovering, partaking, and changing prospects simpler, quicker, and extra dependable. However what does this seem like in the actual world?

Listed here are 5 issues I search for in any AI advertising and marketing device.

1. Ease of Use

If a advertising and marketing device isn’t simple to make use of, nobody will use it — particularly not me.

Even when a device has nice options and capabilities, advertising and marketing groups don’t have the time — or inclination — to look at hours of coaching movies or wade by way of advanced directions.

I feel one of the best AI advertising and marketing instruments do a lot of the heavy lifting internally. Easy operations needs to be simple and accessible and scaffold customers alongside the trail to extra multifaceted use circumstances.

2. In-Depth Reporting

Advertising and marketing instruments are solely nearly as good because the outcomes they ship. For instance, an AI advertising and marketing device that drafts and sends promotional emails is price the price if emails are opened and hyperlinks are clicked.

Nice instruments embrace in-depth reporting that helps groups monitor and measure the efficiency of promoting campaigns over time.

3. Clear Information Use Insurance policies

AI will depend on knowledge. The extra knowledge supplied, the higher the outcomes. The problem? Making certain that knowledge is collected and used ethically.

For instance, if firms use knowledge that isn’t anonymized and with out customers’ permission, they will run into regulatory points.

Clever instruments ought to embrace clear use insurance policies that outline how knowledge is captured, the place it’s coming from, and what steps are taken to guard person identities.

4. Nice Assist

Regardless of finest efforts, I don’t suppose any deployment could be excellent. And when issues occur, firms want the boldness that comes with dependable help.

If I’m contemplating an AI advertising and marketing device, I’m what stage of help is obtainable for the product or the “tier” of the product I buy.

If entry-level choices include minimal or no help, it’s price finishing up a value/profit evaluation.

Does it make sense to deploy instruments (even free instruments) in case your workforce can’t get help when one thing goes flawed?By the identical token, does paying extra for twenty-four/7 help make sense if this helps meet advertising and marketing objectives?

5. Simple Pricing

Some instruments provide free trials. Others require small or reasonable month-to-month charges to supply entry to all options, whereas nonetheless others might present a set variety of immediate requests or content material items per 30 days.

Right here, the mannequin doesn’t matter as a lot as the cash. Earlier than signing on with any AI advertising and marketing supplier, ask for a full breakdown of their charges.

What does your month-to-month charge embrace? Are their limits? What occurs if you happen to go over these limits? Higher to ask up-front and earlier than the primary invoice arrives.

Advantages of AI Advertising and marketing Instruments

2024 was a breakout 12 months for AI. Widespread adoption, nonetheless, comes with vital hype — that means not all AI instruments are created the identical.

In my expertise utilizing AI, I’ve seen each the great and the not-so-good.

For instance, whereas AI apps usually provide helpful grammar and elegance options, a few of their suggestions make well-written paragraphs appear stilted or unusual.

AI for advertising and marketing provides the identical potential — and the identical pitfalls. The trick to getting probably the most from AI? Discovering advantages backed by knowledge.

Listed here are 5 that may assist maximize your advertising and marketing efforts.

Saved Time

Based on HubSpot knowledge, 86% of entrepreneurs say that utilizing AI saves them one (or extra) hours a day by streamlining inventive duties.

By automating handbook processes with AI, groups can give attention to the human aspect of promoting — creating the engagement and forging the connections that maintain prospects coming again.

Improved Personalization

As famous by the HubSpot 2024 State of Advertising and marketing Report, 94% of entrepreneurs say that personalization boosts gross sales.

AI helps allow personalization, with 77% of respondents reporting that generative AI helps them create extra customized content material.

It is sensible: When prospects really feel like folks as a substitute of merely revenue sources, they’re extra doubtless to purchase as soon as, and by once more. Personalization, nonetheless, will depend on in-depth buyer understanding that evolves over time.

AI instruments assist streamline this course of.

Enhanced Productiveness

AI can even assist enhance productiveness, with 45% of groups reporting that AI instruments make them simpler.

Because the quantity signifies, it is a work in progress. The first challenges for entrepreneurs? Familiarity and luxury.

Groups typically have instruments or processes they’ve used for years — even when AI considerably outperforms these options, workers typically choose acquainted operations.

Discomfort, in the meantime, typically comes with the adoption of latest applied sciences. Within the case of AI, there’s a sort of “black field” impact since customers aren’t completely certain how AI works and the way it reaches conclusions.

If companies give entrepreneurs time to discover and experiment with AI instruments, nonetheless, there’s potential for enhanced productiveness.

Streamlined Analytics

AI instruments excel at accumulating and evaluating knowledge throughout a number of sources. This may result in improved evaluation of promoting knowledge together with the identification of latest or evolving client traits.

Already, 44% of entrepreneurs describe AI as “very efficient” in performing knowledge analytics. As instruments proceed to evolve, anticipate this quantity to extend.

Elevated ROI

The massive one — ROI — takes our final spot. HubSpot analysis discovered that 68% of promoting leaders already report ROI on their AI funding.

As instruments turn into extra broadly adopted and customers turn into extra conversant in their operations, anticipate this quantity to rise.

27 AI Instruments for Advertising and marketing You Ought to Know About

Able to combine AI into your advertising and marketing course of however undecided the place to start out? I’ve acquired you lined with 27 high device options.

1. HubSpot’s AI Breeze

Check out HubSpot’s AI totally free.

• Value: Free
• Finest for: Creating content material
• What it does: Breeze Content material Agent is a collection of AI-powered options that enable you plan, create, and share outstanding content material shortly.

Creating content material isn’t simple, and creating content material that helps a complete group could be extraordinarily time-consuming. The Breeze AI Content material Agent makes content material creation less complicated.

It helps entrepreneurs shortly produce several types of content material that entice guests and generate leads, together with high-quality touchdown pages, podcasts, case research, and blogs.

Extra broadly, HubSpot’s AI provides customer-facing groups all of the AI instruments wanted to spice up productiveness, scale progress, and unlock actionable insights.

Clearly I’ve acquired some bias right here, however Breeze is my high decide for a content-generation AI device on this checklist. It’s free, it’s fast, and it requires little to no coaching.

What I like: Breeze might help you create Search engine optimization-optimized content material, from weblog concepts enhanced with Search engine optimization knowledge to producing Search engine optimization-optimized outlines, content material, and meta descriptions.

2. Marketing campaign Assistant

Check out Marketing campaign Assistant totally free.

• Value: Free
• Finest for: Creating partaking copy
• What it does: Generates partaking touchdown pages, advertising and marketing emails, and advert copy for Google, Fb, LinkedIn, and Instagram.

My favourite characteristic of Marketing campaign Assistant is its capability to supply a quick description of a marketing campaign aim, target market, and desired tone.

Marketing campaign Assistant can even swiftly generate fascinating copy for a wide range of advertising and marketing belongings, so you may scale your advertising and marketing campaigns extra effectively.

The seamless integration with HubSpot ensures that with only a click on, a brand new touchdown web page or advertising and marketing e-mail is immediately arrange in your account, embedded with the AI-crafted copy, which accelerates your course of even additional.

What I like: You need to use Marketing campaign Assistant to generate partaking copy in your most popular language.

3. AI Search Grader

Check out AI Search Grader totally free.

• Value: Free
• Finest for: Monitoring model visibility on AI serps
• What it does: It gauges your model’s share of voice and visibility on AI search outcomes

Since AI assistants like ChatGPT additionally double as serps, monitoring your model visibility now goes past conventional natural search listings.

HubSpot’s AI Search Grader allows you to observe what sort of data AI chatbots show when customers lookup your model — strengths, weak spots, total sentiment, and extra.

What I like: The AI Search Grader additionally identifies how typically AI assistants point out your model in comparison with your opponents.

4. Jasper.ai

Supply

• Value: Plans begin at $40 per 30 days.
• Finest for: Content material creation and ideation
• What it does: Jasper.ai’s platform is able to nearly all the things you’d hope an excellent writing assistant ought to do, in need of happening a espresso run.

Jasper.ai’s easy-to-use interface might help you generate concepts, craft first drafts, and edit ultimate posts. Their out there templates cowl social, PPC, running a blog, and extra.

What I like: I like that Jasper.ai takes over the boring process of reviewing writing for tone and intention. It does take apply to insert prompts that get the outcome you’re searching for, however Jasper.ai is a superb device for conquering the clean web page.

Keep in mind: As with so lots of the different AI content material instruments in the marketplace, Jasper relies on GPT-3. Its capability to write down naturally will solely enhance with time.

5. Howler AI

Supply

• Value: $8,000 per 30 days
• Finest for: Focused campaigns for press releases
• What it does: Sifts by way of a database of journalists to seek out people who suit your trade and area of interest based mostly on what they’ve written or printed about earlier than.

Is there any advertising and marketing process that’s extra tedious than attempting to establish a journal to ship press releases to? On high of that, journalists’ inboxes are filled with pitches, so that you’ll doubtless want a whole lot of follow-up communication.

I like that Howler.AI will increase the probabilities that your e-mail received’t find yourself within the trash by optimizing it to a selected journal. Likewise, a hyper-targeted strategy can make sure you align with the journalists’ present viewers.

For all these causes and extra, Howler.AI is my high decide for an AI device to handle press releases and their follow-up emails.

It’s fairly dear, however if you happen to’re in an trade that offers closely with press releases, this device can prevent an infinite period of time.

What I like: Howler AI might help you write and ideal your pitch that will help you generate curiosity.

6. Bardeen.ai

Supply

• Value: Free without end plan; Skilled plan begins at $10/month.
• Finest for: AI advertising and marketing automation
• What it does: Bardeen helps streamline your workflow with AI, whether or not that you must maintain your CRM clear and up to date, personalize outreach campaigns, or synchronize knowledge throughout numerous instruments your inner workforce makes use of.

Bardeen is an AI automation device that optimizes workflows. With Bardeen.ai, automation is now so simple as texting a buddy.

I like Bardeen’s capability to combine with different CRMs like HubSpot and over 100 different integrations, which makes it simple to automate quite a few processes and increase productiveness.

What I like: Bardeen is a helpful answer for firms of all sizes seeking to optimize their advertising and marketing and gross sales automation efforts. Getting began is simple, with hundreds of ready-to-use automation templates to select from.

7. LiveChatAI

Supply

• Value: Free variations can be found. Plans begin at $39 per 30 days.
• Finest for: AI chatbot for buyer help queries
• What it does: Create a customized AI chatbot skilled with your individual knowledge to handle your conversations.

If you wish to allocate your enterprise focus to totally different areas to be extra productive, you may let LiveChatAI cope with buyer help.

This software program lets you meet buyer inquiries effectively by coaching your AI chatbot together with your knowledge. You may each generate leads or handle environment friendly help operations simply.

I respect LiveChatAI’s simple integration with WhatsApp and Slackleading, which lets you conduct conversations on totally different platforms.

Plus, if you’re keen to enhance your AI actions, you need to use prospects like Make.com, Open API, and webhook.

What I like: LiveChatAI lets you mix AI help with human help and embrace human-agent help every time your buyer wants into the method robotically.

8. contain.me

Supply

• Value: Plans begin at $29 per 30 days.
• Finest for: Lead technology
• What it does: Creates all types of embeddable varieties, surveys, and quizzes with AI.

Entrepreneurs have to create on-line quizzes, varieties, or surveys to collect knowledge (like e-mail addresses or buyer suggestions), manage occasions, or have interaction with audiences.

Previously, this required coding expertise. Now, it’s potential to create these instruments by merely writing a quick immediate of your objectives for the web kind.

Contain.me will then generate the shape immediately, incorporating your web site’s branding, together with colours, brand, and font.

As soon as the shape is generated, customers have the choice to select from a number of branded designs and can even customise the shape utilizing the no-code drag-and-drop editor.

I’ve had a whole lot of success with creating surveys and quizzes as a option to generate leads, and contain.me makes it simple to place them up in your web site.

With its low value and easy integration, contain.me is my high decide for individuals who want an AI device to construct varieties.

What I like: contain.me additionally provides AI options for personalization based mostly on person enter and generates detailed reviews from intensive open suggestions supplied by customers by way of the shape. This may save tons of of hours when coping with a considerable amount of knowledge.

9. 6Sense Income AI for Advertising and marketing

Supply

• Value: Free variations can be found. Pricing is offered upon inquiry.
• Finest for: Account focusing on and prioritization
• What it does: Leverages AI to research viewers knowledge to glean visibility into nameless shopping for workforce analysis to prioritize accounts and to assist focus assets.

I’ve discovered that when solely a small fraction of a complete addressable market is shopping for at any given time, having perception into who is definitely wanting can flip advertising and marketing from guesswork right into a predictable pipeline.

Lengthy a contender within the intent knowledge area, 6Sense now has AI sifting by way of the huge quantity of intent knowledge to floor actionable insights. That manner, your workforce is specializing in the highest-value actions at any given time.

What I like: 6Sense might help you match shopping for indicators to accounts throughout units and channels.

10. Adverity

Supply

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• Price: Plans start at $500 per month.
• Best for: Data analytics
• What it does: Centralizes all marketing data from various sources, including campaigns across all channels, where it can be easily analyzed.

If you’re a marketer like me, then you will never have enough data. Adverity gives a single-pane view into your marketing analytics, so your team surface can identify trends and insights to empower you to make more informed decisions.

I like that Adverity has data governance built into the platform. This can help you ensure that your information is complete and high-quality. You can also maintain complete control of your data all from one place.

What I love: Adverity has pre-built connectors and no-code templates that allow you to use the platform without coding expertise.

11. Predis.ai

Source

• Price: Plans start at $29 per month.
• Best for: Social media content generation
• What it does: Generates all types of social media content with AI.

With Predis.ai, users can give a small text input and generate a complete branded social media post, including the creative, caption, and hashtags.

I love that Predis.ai can generate branded posts, carousels, reels, videos, and memes with AI in seconds.

Users can publish or schedule the content to their favorite social media platforms with built-in integration with top platforms and content scheduler.

I think this AI tool is best for business owners, social media managers, and agencies looking to save time in generating content.

With its ease-of-use and ability to create tons of different content, Predis.ai wins my pick for a social media AI tool.

What I love: It is able to reduce the time required to make content by half. Built-in AI chat feature helps to generate text. Users can set posting targets and stay consistent on social media.

12. Flick’s AI Social Media Marketing Assistant

Source

• Price: 7-day free trial with plans starting at £11 per month
• Best for: Social media content creation and ideation
• What it does: Everything you would want from a social media manager in seconds, including content creation, ideas, scheduling, and more.

With Flick’s AI Social Media Marketing Assistant, you will get access to a powerful AI marketing tool specifically designed to help you streamline the brainstorming, writing, content creation, and planning process for social media.

I like that Flick’s AI Assistant can help you brainstorm content ideas, generate the most on-brand captions for your accounts based on your Brand Info, and transform long-form content into bite-size captions.

You can also supply AI-generated images if you don’t have imagery, auto-generate hashtags completely based on your captions, and schedules out content for you, all in a single click.

What I love: Provide the AI Assistant with your website URL, and it will generate content based on your brand voice, audience, language, and more.

13. Piktochart

Source

• Price: Plans start at $29 per month.
• Best for: Generating long-form visuals
• What it does: Turns complex data into easily digestible visuals via infographics.

Marketers are the epitome of being a jack of all trades. I’m usually working on several projects at the same time, some of them involving visual design.

I like Piktochart because the tool lets me feel like a competent designer, even if just for a few minutes. The AI visual design tool removes the content creation block since I can share a prompt and it’ll share dozens of relevant templates I can use as a basic layout.

With a few clicks, I can customize the template to create professional-looking visuals that match brand guidelines.

What I love: Creating a visual is incredibly quick. I can pick from dozens of different templates in seconds after sharing a prompt. The intuitive editor lets me customize templates easily. In just a few minutes, I‘ve got a shareable infographic or report without the stress of designer’s block.

14. Drift

Source

• Price: Plans start at $2,500 per month.
• Best for: Conversational marketing
• What it does: Turns the choose-your-own-adventure chatbot experience into an interactive support and lead generation tool.

Drift has trained its AI to answer human questions and integrated it into its chatbot experience.

This way, if a person has a question that is not featured in the chosen path, users will still get an answer or otherwise be routed directly to a person.

I currently use Drift on my own website because it is an amazing AI chatbot tool that can be helpful for screening customers visiting my site, while increasing quote requests.

You do have to set up Drift with the questions and answers you want it to ask, so the more complicated your industry, the more complicated the set up will be.

Drift is my top pick if you need an AI chatbot assistant.

What I love: Drift’s AI features can help give a VIP experience to key accounts or relieve overburdened support teams from answering simple questions that the bot can handle.

15. Zapier

Source

• Pricing: Free plans are available. Paid plans start at $19 a month.
• Best for: Text parsing
• What it does: Connect your apps to automated workflows, saving your team time so you can focus on growth.

Zapier is designed to help you scale your business by automating time-intensive tasks. For marketers, that could include sending contacts to email lists and kicking off important workflows.

I like that Zapier can also turn text-based input — whether that’s emails, Slack messages, Tweets, or a form — into data and answer simple questions. Whether routing hand raisers from a “Contact Us” form or lead routing, Zapier can drastically cut down on manual work.

What I love: With automated text analysis, marketing teams can also parse huge amounts of text and acquire valuable insights from customer feedback that people might miss.

16. Brand24

Source

• Price: Plans start at $69 per month.
• Best for: Social listening and sentiment analysis
• What it does: Sifts through massive amounts of information generated on public platforms, whether that’s social media or forums. Provides organizations with a dashboard that analyzes everything from mentions, the volume of discussion, and overall brand sentiment.

Customers today expect brands to respond quickly on social media.

The trouble is, if an organization is present across every major social media platform, there’s simply too much data to keep track of every comment, mention, and trending topic — and spot the signal through the noise.

I think Brand24 is a great pick for businesses that need help identifying conversations that your community management, evangelists, or social media teams should be paying attention to.

What I love: Brand24 insights can help you identify ways to improve your marketing campaign and even the product itself.

17. MarketMuse

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• Price: Free. Paid plans start at $149 per month.
• Best for: Content strategy and planning
• What it does: Analyzes your website and uncovers top opportunities in search, helping surface gaps in your content.

Depending on how long your content engine has been running, the volume of content existing on your website could make auditing a time suck. MarketMuse can help you focus on what matters: creating better content your audience wants.

I like to use MarketMuse for identifying blogs and content I have that fits keywords I need to target. This narrows down which blogs I should refresh and invest more time into.

What I love: MarketMuse can help you find keywords that match your content. You’ll also see ways to optimize your content for search engine result pages.

18. Semrush

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• Price: Plans start at $119.95 per month.
• Best for: Search Engine Optimization
• What it does: Helps generate content and ensure your writing is optimized for SEO.

Semrush has long been a top contender for managing keyword targeting for SEO and paid campaigns. Now, they’ve integrated AI in the form of The SEO Writing Assistant (SWA), making an already powerful platform even more robust.

I personally use Semrush to build backlinks (a truly time-consuming marketing task) and for analyzing my competitor’s seo strategies.

If you lack the budget for a product like BrightEdge, I think Semrush is a great substitute for those who need an AI SEO tool.

What I love: SWA is exactly what it says on the tin. It’s like a personal writing assistant who can ensure your writing is targeted toward achieving the best results in search.

19. Crayon

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• Price: Pricing is available upon request.
• Best for: Competitive intelligence
• What it does: Automatically gathers and organizes data from millions of sources to help you track industry trends.

Similar to Semrush, Crayon has been a leader in their field for years. They’ve recently integrated AI to help sort through millions of data points from sources across the web to help you gain a better competitive advantage.

Crayon’s AI and machine learning integrations help make sense of what information is important about your competitors and what’s just noise.

I like that Crayon keeps track of SEC filings, pricing updates, and messaging pivots while summarizing the important information in an easy-to-share format.

What I love: You can take a deep dive into competitors. Crayon assesses your competitors’ digital footprints to provide a view of the competitive landscape.

20. StoryLab.ai’s Video SEO Generator

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• Price: Free, Pro, and Unlimited
• Best for: Optimizing YouTube Videos for SEO
• What it does: Creates catchy YouTube titles, descriptions, and tags

StoryLab.ai’s YouTube Video SEO Generator helps you optimize your YouTube videos in seconds.

As a video marketer, you want to create awesome content and engage with your audience, not worry about optimizing each video for SEO.

Thanks to AI, you can simply describe what your video is about and AI will help you come up with catchy titles, descriptions, and tags. You can run the AI tool as often as you like and ensure you’re using all the right marketing copy to help your videos succeed.

What I love: Next to the Video SEO Generator, StoryLab.ai also helps video marketers come up with engaging video ideas, scripts, hooks, and more!

21. Fotor

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• Price: Pricing starts at $39 per month.
• Best for: Multifunctional photo editing and generation
• What it does: As a multifunctional photo editing platform, you can easily finish your photo editing from uploading, and editing to exporting high-quality photos.

Based on its powerful AI technology, Fotor offers users intelligent photo editing functions such as AI image generation and editing, turning text into image, one-click enhancement and perfection, and background removal. It features a comprehensive materials library of professional-grade templates for posters, cards, logos, and resumes. And social media content like YouTube covers, Instagram stories, and more.

Fotor is a powerful AI-driven, feature-rich, and user-friendly platform for photo editing and graphic design. Whether a professional or beginner, it’s easy to find the tools and features tailored to suit your needs.

What I love: Its AI technology makes photo editing more effortless and efficient. And it brings ultimate visual effects to your images.

22. Lavender

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• Price: Pricing starts at $29 per month.
• Best for: Email training
• What it does: Plugs directly into your email platform of choice and suggests how to improve email content to drive more replies.

If you’re looking to optimize your emails, Lavender can help. Whether you’re writing an internal memo or a pitch for journalists, Lavender can compose the text for you — or just help you optimize your message.

Lavender can also help your sales teams. Account executives and sales development representatives can craft personalized emails to hook prospects.

I love the email feature because writing sales collateral is a time consuming part of my job and Lavender can reduce the time I spend.

What I love: Lavender gathers prospect news, data, and insights so you can craft a personalized, timely message to close deals.

23. Braze

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• Price: Pricing is available upon request.
• Best for: Customer intelligence
• What it does: Integrates with all your data sources (CRM, MAP, etc.) and looks for signals that a customer might be at risk for churn or shows interest in potential upsell opportunities. Suggests potential messaging strategies to use based on that same data.

Many organizations have been laser-focused on customer retention.

Braze helps even the smallest teams save thousands of hours sifting through data to understand what their customers need, whether that’s an additional feature or more engagement from their account managers.

Sometimes, the signals related to churn are difficult to see. I love that Braze can help your sales team re-engage prospects with marketing content, customer support, and more.

What I love: Braze can also help marketing create personalized offers using data. You can also A/B test your campaigns to see how they impact sales.

24. Axiom.ai

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• Pricing: Plans start at $15 a month.
• Best for: Automation of repetitive tasks
• What it does: Automates scraping and interacts with websites in simple ways that previously required a person.

Unlike the process flow automation offered by tools like Zapier, Axiom.ai falls into a category known as Robotic Process Automation.

Axiom.ai can scrape data and automate simple tasks. Your team can gather data from Google Trends, automate website actions, and build bots.

Axiom.ai can take on the brunt of mundane marketing tasks, and with its low price point it gets my vote as the top AI tool for automation.

What I love: Axiom can scrape websites for data, extract information, or perform other simple user interface actions.

25. Hemingway

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• Pricing: $19.99
• Best for: Content editing
• What it does: Analyze your content and suggest where you could make it clearer, more concise, or improve your diction.

As Strunk and White suggest, you should omit needless words when writing. The only question that we sometimes have is, which ones?

Hemingway uses AI and machine learning to identify opportunities at a sentence level that can make your writing that much stronger.

What I love: Hemingway gives you a readability score so you can assess your overall performance.

26. Grammarly

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• Pricing: Free basic tool or $12 USD a month for Premium
• Best for: Content editing, grammar, and AI writing
• What it does: Spell-checks, grammar checks, offers different tones for writing, and more.

Grammarly is like a more grown-up Hemingway, with more features and a convenient plug-in for different browser types.

I have been a long-time user of Grammarly, and if there’s one AI tool you need on this list for content marketing, it’s this one.

The reason I’ve stuck with Grammarly for so long is because their grammar and spell check really are the best in the industry.

If you want to sound and look professional on your blog, your writing really should be as close to 100% error-free as possible.

I originally started with the free Grammarly version which made a difference in my writing, but the upgrade to Premium has been worth it for me.

That’s because I can now get suggestions in Google Docs, as well as take advantage of the AI content creator tool.

What I love: Grammarly gives you professional writing-level grammar, spelling, and tone suggestions.

27. CallRail’s Conversation Intelligence

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• Pricing: $85/month
• Best for: Call recording, transcription, and summaries
• What it does: Analyze all your calls, all the time, turning your conversations into easy-to-act-on data.

Leveraging a robust AI trained with more than 650,000 hours of vocal data, Conversation Intelligence effortlessly transcribes and examines all your incoming and outgoing phone conversations with precision.

It almost matches human expertise.

This results in enhanced keyword detection, more precise auto-tagging, improved lead categorization, and refined sentiment analysis, freeing your team from countless hours of manual tasks.

What I love: CallRail’s conversation intelligence creates action-based analytics to determine the best way to interact with your customers and leads.

My Top Marketing AI Tool Picks

As a recap, here are my top seven AI tools marketing teams should have if they perform these functions:

1. Content writing: Grammarly. It’s a must-have for ensuring your writing is top-notch and error-free.
2. AI chatbots: Drift. This is a straightforward chatbot AI technology that can win you leads.
3. Content creation: Breeze. This is HubSpot’s native AI tool. The Breeze Content Agent, specifically, uses AI to create engaging content powered by your CRM data.
4. Press releases: Howler.AI. This tool is pricey but could potentially replace a corporate communications position by automating press releases and follow up.
5. Building forms: Involve.me. The tool creates forms that actually convert with ease.
6. Social media: Predis.ai You can customize social media templates and automate your tasks.
7. Automation: Axiom.ai. It takes on the brunt of mundane marketing tasks with a low price point.

Going Beyond ChatGPT

My personal opinion here — especially after playing with all these tools — is that if you use AI ethically and with the right guidelines in place, it’s no different than any other tool.

Whatever your marketing needs, I can guarantee there’s an AI tool out there that exists to make your job easier.

In the meantime, move past just using ChatGPT and try out other AI tools that help streamline and simplify necessary marketing tasks. This was, your team can get back to doing what they do best: connecting with customers.

Editor’s note: This post was originally published in May 2023 and has been updated for comprehensiveness.