The way to use AI to search out and prioritize untapped market segments

On this tutorial, I’ll present you learn how to harness giant language fashions (LLMs) to raise your focusing on methods. I’ll stroll you thru a strong “meta-prompting” method that helps you craft detailed prompts to get probably the most priceless insights from AI fashions like Google Gemini, ChatGPT and the model new Amazon Nova mannequin.

I’m utilizing the STP framework — Segmenting, Focusing on and Positioning — as a place to begin. If you have already got outlined market segments, that’s nice. You might be able to dive into this tutorial. 

For those who don’t have clearly outlined segments, it’s possible you’ll wish to take a look at my video on AI-enhanced market segmentation. It should set-up properly for choosing and prioritizing one of the best segments in your marketing campaign. 

The instance consumer I take advantage of for this tutorial is an immersive digital occasion platform that gives 3D and interactive occasion know-how; nonetheless, these prompts are constructed to use to any trade, services or products.

Dig deeper: The way to reframe AI adoption to deal with outcomes, not instruments

Right here’s what you’ll study on this tutorial:

• Meta-prompting for efficient AI utilization: Learn to use one AI mannequin to generate optimized prompts for others, which is an efficient approach to make sure complete and validated segmentation evaluation.
• Comparative evaluation throughout AI fashions: See how making use of your prompts throughout a number of LLMs provides you numerous views — like having a number of strategic advisors at your facet.
• Figuring out worthwhile market segments: Discover learn how to use AI to evaluate phase traits, together with measurement, progress fee and profitability, together with competitors and your organization targets, to find out probably the most profitable goal segments.
• Uncovering untapped alternatives: You’ll additionally see how AI can reveal neglected market segments and perceive why they’ve potential profitability and alignment along with your objectives.
• Creating focusing on and positioning methods: Utilizing the insights generated by AI, we’ll craft actionable go-to-market plans, together with positioning statements and tailor-made advertising and marketing ways in your prioritized segments.
• Save time with AI-powered insights: Uncover learn how to generate insights in minutes, not weeks — streamlining your workflow and liberating you as much as deal with high-level technique and execution.

This tutorial will allow you to mix your personal experience with AI insights so you may make data-driven selections and uncover new alternatives in your group or consumer at lightning pace.

Dig deeper: The way to revolutionize your market segmentation with genAI

Prompts used on this video 

Preliminary meta-prompt

Write a generative AI immediate to assist me choose goal segments for my consumer’s enterprise. Take into consideration phase traits comparable to phase measurement, progress fee, and profitability together with competitors and my consumer’s firm targets, competencies, and assets. I’ll share a hyperlink to my consumer’s web site that may present an outline of their choices together with an inventory of their present goal segments. I would like every LLM to rank these segments so as of precedence primarily based upon the chance of driving income progress for the corporate together with the reasoning on why it made the picks. I additionally wish to see the info used to make the choice so I can guarantee it’s correct. I would really like the LLM to additionally embrace a piece on new segments that we might have neglected. 

Remaining immediate template

Please analyze the next market segments for [Company Name], contemplating:

Enterprise Context:
Present choices: [List from website]
Goal segments: [List from website]
Firm targets: [Specify]

Core competencies: [Specify]

Obtainable assets: [Specify financials, team size, capabilities]

Analysis Standards:
Market metrics
Section measurement ($)
Progress fee (%)
Revenue margins (%)
Buyer acquisition prices
Buyer lifetime worth
Aggressive panorama
Variety of opponents
Market share distribution
Entry obstacles
Key differentiators

Deliverables:

Rank current segments by income progress potential
Present information sources/proof for every rating
Counsel 2-3 untapped segments with rationale
Assess feasibility primarily based on firm assets 

Observe-up immediate

Primarily based on the phase evaluation offered, please create a focusing on and positioning technique:

Advocate 1-2 precedence goal segments:
Section description and measurement
Key ache factors/wants
Why they’re one of the best match
Anticipated ROI

For every goal phase:

Worth proposition
Key messaging factors
Aggressive differentiation
Pricing technique

Go-to-market plan:

Channel technique
Advertising and marketing ways and funds allocation
Timeline for implementation

Success metrics

Please present particular, actionable suggestions with supporting information for all conclusions.