Every time I get requested ‘What makes you distinctive?’ or ‘What makes you stand out from different candidates?’ in an interview, I take advantage of it as the proper alternative to elucidate why I’m one of the best individual for the function.
And I wish to get particular. I’ve discovered that interviewers reply positively after I skip the generics and tie my solutions again to what I’ve to supply based mostly on my particular person background.
Your reply might finally make or break your interview, so it’s essential to actually nail it. I’ll stroll you thru the way to reply this query the appropriate manner.
Desk of Contents
Refined Methods Interviewers Ask ‘What makes you distinctive?’
There are various ways in which interviewers attempt to tease out what makes you a stand-out candidate.
Listed below are a number of the frequent questions which can be really ‘What makes you distinctive?’ in disguise:
- What makes you stand out from different candidates?
- What units you other than different candidates?
- What are you able to deliver to this function that’s completely different from different candidates?
- What makes you a helpful candidate for this function?
- Why are you one of the best candidate for this function?
- Why ought to I select you over different candidates?
Irrespective of how this query manifests itself throughout your interview, the overarching objective stays the identical.
Why do interviewers ask ‘What units you other than different candidates?’
The interviewer is asking you this query to provide you a chance to showcase your worth.
They need to see that you just’ve carried out thorough analysis in regards to the firm and the place. And so they need you to attach your abilities and expertise again to the function you’re interviewing for.
For instance, let’s say I’m attempting to land a social media function, and I discover that the corporate could possibly be doing a greater job on TikTok.
I can use this as a chance to:
- Present that I’ve carried out my homework — I’m already accustomed to the corporate’s social media presence and the platforms the place it’s presently lively (e.g., TikTok).
- Spotlight related abilities — I’ve a number of years of expertise managing and rising TikTok accounts, so I’ll you should definitely point out that.
- Present a lightweight suggestion — I’ll share how my abilities and expertise enable me to establish and implement that suggestion.
Give it some thought like this: When you can present the interviewer you can assist the corporate meet its targets (and that you understand what its targets are within the first place), that’s one nice solution to set your self other than the remaining.
Plus, it turns into clear to the interviewer that you just’ve taken the time to organize in case you can present particular examples associated to the function.
These are all the explanation why that is such a well-liked interview query — so come prepared, and don’t be afraid to humble brag about your self slightly.
My colleague Jamie Juviler, managing editor of our esteemed Web site Weblog, not too long ago employed a brand new author on his staff. Right here’s his recommendation for answering ‘What makes you distinctive?’:
“I’d say don’t stress about offering a extremely distinctive reply or one thing that no different candidate has stated, since that’s unlikely,” says Juviler.
“As an alternative, use this as one other alternative to focus on a talent or attribute that you could be not have had the possibility to share but. I see it as a wild card the place the candidate can share anything they’re happy with and solidify what makes you stand out.”
Listed below are 5 different tricks to contemplate.
1. Point out the talents listed within the job description.
This is likely one of the greatest methods to point out the interviewer that you just’ve carried out your analysis. Additionally, the job description is principally like your cheat sheet. Use it as a information so you understand precisely which abilities to focus on all through the interview.
My suggestion: Refer again to the job description however don’t recite it phrase for phrase. Use it in context to elucidate how your skillset aligns with the function’s expectations.
2. Present particular examples out of your background.
That is one other good manner you need to use the job description to your benefit. Reference prior accomplishments or outcomes from previous roles that relate to the place you’re interviewing for.
My suggestion: Deal with examples that tie again to the talents required for the place, and all the time quantify success the place doable.
Utilizing our social media instance, saying ‘I ran a social media marketing campaign which resulted in a 120% enhance in site visitors to our web site’ is much more impactful than ‘I’ve expertise working social media campaigns.’
3. Keep away from generic phrases like “I am a tough employee.”
Keep in mind, it is a very normal interview query, so which means each candidate is probably going being requested this query.
Make your reply compelling. As an alternative of claiming you are a ‘exhausting employee,’ give particular examples of the exhausting work you’ve achieved associated to the function.
My suggestion: Attempt to keep away from the frequent buzzwords and as an alternative exchange these with actual descriptions of your previous work.
For instance, you and each different candidate for a social media place in all probability contemplate your self “social media savvy.”
As an alternative, make the case to show that you’re really savvier than the competitors based mostly in your distinctive background.
4. Embrace key character traits that can mean you can ship outcomes.
Another person might need related abilities as you, however your character is considered one of a form.
Being ‘social media savvy’ is one factor. However in case you’re social media savvy and a tenacious one who is ready to suppose shortly in your ft, that’s an asset.
Spotlight the traits which have confirmed worth in serving to you develop as knowledgeable.
My suggestion: You need to know considered one of my favourite methods to persuade interviewers that I can ship the outcomes they’re on the lookout for? Inform them how I’ve discovered related success up to now and the way my individuality supported that.
5. Inform the interviewer how your distinctive abilities will assist the corporate succeed.
This intently relates again to Tip #3.
Don’t simply discuss generic abilities that almost all candidates have — all the time tie your abilities again to particular tasks you’ve labored on.
Your background is what makes you distinctive. There’s nobody person who has the precise expertise, abilities, and traits that you just do. Use that to your benefit.
My suggestion: It’s possible you’ll not know the corporate’s inside targets, however it is best to all the time attempt to join your abilities to their mission and values when doable.
7 Pattern Solutions to “What Makes You Distinctive?” and Why They Work
1. “I’m an excellent communicator and discover it simple for me to narrate to different individuals.”
Think about mentioning a character trait you’re feeling can be a superb match for the enterprise. After studying the job description, make an inventory of attributes that would make you an distinctive candidate.
Moreover, together with a character trait in your reply lets you show how you are a good match for a task during which you have got little prior expertise.
As an illustration, in case you‘re making use of for a place as a staff chief, it’s essential that you just show sturdy communication abilities and a capability to attach with a various group of individuals.
When you inform the interviewer, “I’m an excellent communicator and discover it simple for me to narrate to different individuals,” you possibly can match your character to the parts of a profitable chief.
Why this works: Efficient communication is a essential trait to emphasise in interviews. When you contemplate how 86% of workers cite lack of collaboration as a essential part of office failures, you possibly can start to understand why.
2. “I actually take pleasure in studying new issues and am consistently searching for out new studying alternatives.”
By mentioning your ardour for studying new issues, you‘re demonstrating you’re growth-focused and unafraid of challenges.
Moreover, answering the query on this manner lets you remind the interviewer why you are uniquely certified for the function.
Why this works: Whereas different candidates might need extra prior expertise within the trade, you are proving your need to exceed expectations of the job shortly.
3. “My prior expertise in customer support has offered me with distinctive technical abilities that I can apply to this function.”
You probably have prior expertise in a task vastly completely different from the one for which you are making use of, you may use this as a chance to elucidate how your background uniquely qualifies you.
It’s vital, nevertheless, that you just present particular examples of how your prior expertise has given you sure transferable abilities.
As an illustration, you may say the next:
“My prior expertise in customer support offered me with an in depth data base for the way our product works. As a marketer, I can use this data to make sure we’re assembly our prospects’ wants.”
It is also essential to focus on that earlier job expertise has declined in significance when recruiters consider candidates. Actually, over the previous couple of years, that quantity has dropped from 92% to 62%.
So it‘s okay in case you really feel your prior work expertise doesn’t completely align with the function for which you are making use of — so long as you possibly can clarify how your abilities will provide help to succeed.
Why this works: A solution like this one alleviates issues the interviewer might need about your lack of expertise within the area.
4. “Working at a startup gave me a chance to know the ins and outs of the trade, and to tackle duties I won’t have at a bigger firm. I feel this expertise offers me a slight edge over different candidates.”
Just like the reply above, this reply is an efficient one in case you’re making an attempt to change industries.
Think about how your background has allowed you to realize distinctive abilities that others, who adopted a extra linear profession trajectory, won’t have.
As an illustration, in case you beforehand labored at a small startup and now you need to switch to a big company, it is essential you point out how these abilities will make you profitable on this new function.
Why this works: When you suppose your prior expertise might deter interviewers from seeing you as exceptionally certified, that is an optimum likelihood to show them fallacious.
5. “I am not afraid of failure. Actually, I feel it’s a necessary a part of the experimental course of that will get you to success. For instance … ”
This reply exhibits your interviewer that you just’re not afraid to take dangers.
In fact, you will solely need to say this you probably have a optimistic instance to strengthen the significance of failure within the office.
You don‘t need to sound such as you make errors on a regular basis, however you’ll stand out in case you point out the way you turned a failure into a hit.
As an illustration, you may say, “I‘m not afraid of failure. In my final function, we tried to streamline our search engine optimization course of and, alongside the way in which, discovered we’d unintentionally decreased site visitors to our web site.
Nonetheless, this preliminary failure allowed me to see the errors in our earlier process. My staff and I got here up with a extra profitable technique to keep away from these errors sooner or later, and ended up growing site visitors by 20%.”
Why this works: With this reply, you‘re exhibiting you’re able to remaining versatile and open-minded when one thing does not work immediately, and you know the way to take failures and use them as studying alternatives.
6. “When fixing issues, I apply each logic and emotional points in equal proportion. As an illustration, I am educated in search engine optimization and perceive the way to use analytics to make sure a advertising and marketing marketing campaign is profitable, however I additionally majored in design and know the way to apply creativity to a venture as properly.”
When you’re having hassle deciding the way to show your distinctive {qualifications}, begin by contemplating how different individuals method issues at your organization and the way you differ.
As an illustration, most individuals are both logical and use analytics to unravel issues, or emotional and use creativity. It is uncommon to seek out somebody who’s each.
Why this works: Most individuals concentrate on highlighting one talent per query in an interview. When you’re in a position to show that you just’re snug combining two distinctive abilities, it is a powerful means it is best to spotlight.
7. “I am exceptionally organized, and at my final firm, I used to be in a position to apply this talent to enhance our course of and enhance ROI by 33%.”
Keep in mind, when your interviewer asks, “What makes you distinctive?” they’re actually questioning, “How will you assist our firm?”
On the finish of the day, it’s vital you tie your reply again to how you’ll resolve issues for the corporate.
48% of recruiters say enhancing ‘high quality of rent’ is a high precedence — so you will need to guarantee your reply highlights how you’ll excel within the function for the lengthy haul.
Think about a character trait or talent set that helped your final firm obtain outcomes. If the outcomes are quantitative, be sure you have the precise numbers to help your declare.
Nonetheless, it is also acceptable to share qualitative outcomes, comparable to, “My organizational abilities led my supervisor to belief me with a significant venture throughout the first two months in my function.”
Why this works: In the end, offering examples exhibits the interviewer you‘re results-driven, and aren’t simply saying generic phrases to reply their query.
8. I’m nimble, adaptable, and in a position to pivot shortly based mostly on the wants of the enterprise.
Adaptability is on the core of many firm cultures. (Actually, it’s the ‘A’ in HEART of our tradition code right here at HubSpot.)
Why? As a result of there are too many components that have an effect on the way in which we do enterprise. From shopper preferences to pandemics, it’s very doable that the way in which we work tomorrow will look completely different from as we speak.
If you find yourself utilizing a solution like this one, keep in mind that an instance goes a great distance. Is there a time whenever you needed to swap gears at work and you probably did it efficiently?
Possibly you didn’t get your anticipated price range for a venture so that you had to decide on which techniques to prioritize.
Or maybe you had been unexpectedly down a staff member, and also you needed to step out of your consolation zone to maintain a venture on schedule.
Displaying versus telling all the time wins.
Why this works: Enterprise wants change, generally on a whim. This reply exhibits hiring managers that you just’re a dynamic worker who can bend (and never break) when methods shift and new trade tendencies emerge.
9. I do know when to take the lead and when to step again and provides another person the chance to take action. I’m snug in each positions no matter tenure or hierarchy.
I discussed flexibility above, however that is one other nice solution to emphasize that you just’re snug sporting a number of hats. Nonetheless, this takes issues a step additional as a result of it additionally speaks to your situational consciousness and staff collaboration abilities.
The idea of being a frontrunner manifests itself within the office in many various methods.
Certain, performing as the purpose of contact for a marketing campaign or overseeing a venture counts. However being a optimistic pressure on the staff or giving another person the chance to develop are nice qualities of a frontrunner too.
Understanding the nuances of management and staff dynamics is a tough talent to grasp, so it’s undoubtedly value highlighting if this query comes up in your interview.
Why this works: Corporations are on the lookout for people who find themselves able to each main and being led, and it’s an enormous plus in case you really feel empowered to do your greatest work in each instances.
10. My private background is an asset that permits me to acknowledge cultural nuances and create area for various concepts.
Our various backgrounds are invaluable, and I’m not simply speaking about your work expertise or job historical past. The identical traits that make you you additionally make you a particular addition to any staff.
For instance, as a black girl and a marketer, I do know that I’ve confronted obstacles and gained insights that a few of my friends might not have. And I take advantage of that data each day to be extra impactful in my work.
What makes you distinctive is the truth that there is no such thing as a one else on the market that may be you. Use that to your benefit.
Why this works: The entire level of this query is to tease out what units you other than different candidates. Who can argue with private expertise?
For much more inspiration on the way to reply this query successfully, try the video under.
Put together Past ‘What Makes You Distinctive?’
The age-old “What makes you stand out from different candidates” query is considered one of many frequent questions that interviewers love, so it’s essential to plan accordingly.
Listed below are a number of the different high questions you have to be ready to reply (and if you would like extra, our free frequent interview questions information has 50+):
- How would you describe your self?
- What motivates you?
- What ought to I find out about you that’s not in your resume?
- What are you on the lookout for in your subsequent place?
- Why are you interested by working for our firm?
Professional tip: Don’t neglect to prep questions for the interviewer. Actually, Meg Prater, senior supervisor of promoting on the HubSpot Weblog staff (and my hiring supervisor), says it’s one of many issues that helps candidates stand out essentially the most.
“When you give your questions some pre-work, and make them personalised to me and/or the corporate, that goes a great distance,” says Prater.
She continues, “There‘s a time and place for the ’What do you like about working right here?‘ kind questions, however I additionally love a superb, ’I observed that you’ve got a background as a copywriter. How does that impression the way you run the Weblog?’”
Stand Out within the Crowd
Primarily, ‘What makes you distinctive’ actually means, ‘What makes you an exceptionally good match for this function?’ Use our useful interview information to organize, and also you’ll simply have the ability to show that you just’re the best choice within the candidate pool.
Editor’s word: This publish was initially revealed in December 2018 and has been up to date for comprehensiveness.