7 AI Automation Examples that Will Streamline Your Advertising and marketing Technique

Simply when it appears like I can‘t probably write anything about AI, I arrive with one other weblog publish on the topic.

As we speak, I’m sharing AI automation examples that you may incorporate into your advertising processes to streamline your technique and outpace the competitors.

Let’s dive in!

7 Examples of AI Automation

1. AI Bots

Greatest for: Streamlining time-consuming, tedious advertising course of and fascinating with customers.

A bot is an AI-powered clever automation with many use circumstances for each entrepreneurs and customers. Entrepreneurs like myself sometimes use AI bots to streamline tedious duties.

For instance, I typically need to interview advertising leaders and supply their quotes for the posts I write. It could take me without end to hear by way of 30-60 minutes of an interview and fish for essentially the most compelling quotes.

Then, one in every of my colleagues launched me to an AI device referred to as Castmagic, which may transcribe audio into textual content.

I’d then paste the transcribed textual content into ChatGPT and immediate the chatbot to determine essentially the most fascinating quotes from the textual content. This use of bots cuts hours‘ value of labor into simply minutes!

I additionally save time by utilizing HubSpot’s inside GPT to generate publish titles, meta descriptions, outlines, and subject concepts.

And I am removed from the one marketer who saves time utilizing AI instruments like bots. In response to our latest survey of 1000+ entrepreneurs, 86% of selling professionals say AI helps them save an hour every day of their regular workflow.

In fact, I can not neglect how chatbots assist entrepreneurs join with customers. Chatbots can direct guests to your web site to the right services or products, reply questions, or troubleshoot points.

All this may be completed rapidly and effectively, and your prospects will respect the swift motion.

Actually, a latest examine discovered that 62% of customers want to interact with digital assistants fairly than look forward to human brokers.

2. AI Personalization

Greatest for: Rapidly gathering information to supply data-driven insights and high-quality personalised content material.

In response to our 2024 State of Advertising and marketing Report, 77% of entrepreneurs who use generative AI say it helps them make extra personalised content material, so AI and personalization already go hand-in-hand.

Nonetheless, AI may automate the method of making personalised content material by rapidly and effectively accumulating information on buyer conduct, preferences, location, and extra.

AI then makes use of this info to generate data-driven insights and tailor content material to particular person prospects.

For instance, HubSpot’s Breeze AI gathers high quality information to create personalization at scale.

3. AI Content material creation

Greatest for: Creating quick-hit, short-form movies resembling Reels, YouTube Shorts, or TikToks.

As a podcaster, blogger, and former YouTuber, I can verify that content material creation, whereas enjoyable, is extremely time-consuming.

When you‘re a hobbyist, you most likely don’t thoughts the time spent, however should you’re a marketer, you recognize you solely have a lot time to spare for a job.

Luckily, AI content material creation automates the method of crafting content material, resembling:

• Movies
• Social Media posts
• Weblog posts
• Podcasts

For instance, I not too long ago made a whole YouTube channel utilizing varied forms of AI in simply minutes. I‘ve additionally created TikToks and weblog posts utilizing solely AI.

And let’s not neglect my earlier instance of utilizing AI instruments like Castmagic to transcribe podcast interviews into written content material.

4. Lead Era

Greatest for: Gathering client info to generate leads.

Automated lead era is among the many most helpful types of AI in advertising. Clever automation in lead-generating duties like lead seize, scoring, and nurturing makes discovering new prospects simpler and much much less time-consuming.

For instance, let‘s say I go to the web site of my favourite shoe retailer, DSW, and I’m greeted by an automatic pop-up asking for my identify and electronic mail handle in change for 10% off my subsequent buy.

That info would then be despatched to a CRM and can be used for goal electronic mail campaigns that flip me into a brand new constant buyer.

AI automation permits this course of to be accomplished in seconds, saving entrepreneurs money and time.

5. Buyer segmentation

Greatest for: Assembly your prospects’ wants and producing a better ROI.

AI automation can swiftly categorize your prospects into subgroups primarily based on demographics, behaviors, existence, location, and wishes.

It is because AI is exceptionally helpful for extracting, processing, and making use of information. With automated buyer segmentation, you may generate personalised content material like emails, movies, and extra.

As of 2024, virtually 1 / 4 of entrepreneurs already use AI for buyer segmentation.

6. Electronic mail advertising

Greatest for: Operating a clean, personalised electronic mail advertising marketing campaign.

I‘ve dabbled in electronic mail advertising fairly a bit all through my profession.

I as soon as managed the publication for the TV station I labored for as a journalist and curated HubSpot’s Advertising and marketing Each day E-newsletter earlier than it was transformed to a Grasp in Advertising and marketing.

So, belief me after I say AI automated electronic mail advertising made my work as an electronic mail marketer a breeze. With AI, I used to be capable of:

• Analyze electronic mail performances and open charges to see what labored with my audience and what did not
• Compile analytics to find out the well being of my campaigns
• Rapidly clear my electronic mail lists
• Ship personalised, segmented content material.

7. Advert concentrating on and optimization

As you‘ve most likely seen by now, AI is a professional at utilizing information to assist create a seamless, focused advertising marketing campaign. So, it’s no shock that Advert concentrating on and optimizing personalised advertising supplies are as straightforward as counting to three for AI.

Now, you may have some nice examples of AI automation in AI. How do you propose to implement clever automation into your subsequent advertising marketing campaign?