TikTok has shared its newest Yr in Overview abstract, which highlights the entire high clips, creators and tendencies within the app primarily based on engagement knowledge all through 2024.
And the overview takes on a further that means this time round.
As defined by TikTok:
“In 2024, we had been very demure, reveled in brat summer season, and adored a cheeky pygmy hippo, all whereas supporting companies of all sizes that considerably contribute to the US economic system. All year long, over 170 million People proceed to be a part of a billion-strong international group to find new concepts, share passions, and encourage change. From record-breaking artists to reimagined recipes, best-sellers, and bustling companies of all sizes, we discovered pleasure in studying, laughing, and connecting with each other.”
TikTok’s eager to notice its impression on the U.S. economic system, and its total utilization, because it continues to stare down a possible ban within the U.S., as a part of the enforced sell-off invoice.
TikTok’s nonetheless combating the U.S. Authorities’s sell-off order, and President-Elect Donald Trump has vowed that he’ll save the app. However proper now, it nonetheless looks as if it’s on monitor to be faraway from the U.S. someday subsequent 12 months.
Which is why this 12 months’s 12 months in evaluate takes on a secondary that means, in highlighting the app’s worth to American customers.
TikTok’s highlighted each U.S. and international tendencies in its 2024 lists, together with the highest songs within the app.
The U.S. itemizing is just a little totally different:
Little question many of those tracks are acquainted, and even for those who don’t know them by title, you seemingly would for those who heard them, with the identical songs showing on many, many trending clips.
TikTok’s additionally shared the highest artists as nicely:
TikTok has turn into a key supply for music promotion, with artists making it a central focus, as extra folks uncover new artists by way of the app. As such, this additionally serves as an summary of broader music tendencies for the 12 months.
TikTok’s additionally shared chosen stats from different communities, like #BookTok, which has additionally turn into an influential arts ingredient.
Whereas sports activities has additionally seen rising curiosity within the app:
TikTok’s additionally eager to spotlight the impression that it’s had for companies, and specifically, the regular rise of live-stream commerce.
“In the US, the variety of TikTok Store LIVE classes hosted every month almost tripled this 12 months, permitting sellers and creators to attach with their audiences in real-time. Throughout her Black Friday LIVE, Stormi Steele of Canvas Magnificence turned the first-ever vendor to surpass $2M in TikTok Store gross sales by way of a single livestream, with over $1 million of that inside the first two hours. Mandy Peña of SimplyMandys remodeled $1.2 million in gross sales throughout a single TikTok LIVE. The record-breaking achievements of enterprise homeowners showcase the immense potential of dwell commerce with the TikTok group.”
Dwell-stream procuring is a key focus for TikTok, after seeing main success with the format in its Chinese language homeland. It hasn’t caught on in the identical means with customers in Western markets, however perhaps, TikTok customers are coming round, which might current main alternative for the app.
For comparability, TikTok generated round $3.8 billion on whole in-app gross sales final 12 months. Douyin, the Chinese language model of the app, generated over $500 billion.
It’s an fascinating overview of TikTok tendencies, and actually, broader cultural shifts total, highlighting the worth the app holds for a lot of, many customers.
Does that matter regarding the potential of a full ban of the app? I imply, in all probability not, however TikTok will hold pushing its worth to U.S. audiences because it seeks to struggle the sell-off order.
You may try TikTok’s full 2024 12 months in evaluate right here.
