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HomeSocial MediaHow El Pollo Loco Creates Content material at Scale with Influencers

How El Pollo Loco Creates Content material at Scale with Influencers


The TikToks That Stole the Present

El Pollo Loco teamed up with creators who really understood learn how to make content material pop. 

Every creator introduced their distinctive voice, character, and artistic spin to the Double Tostada, making the marketing campaign as numerous and dynamic as their viewers.

Right here’s a more in-depth take a look at a few of the content material that made this tostada the star of each feed:

@AsianChowDown: A Flavorful First Chew

Of their video, Asian Chow Down dove proper into the daring flavors of the Double Tostada, showcasing the brand new mixtures like Baja shrimp and hen

The spotlight? The creamy cilantro dressing that introduced every part collectively. 

The video targeted on the consuming expertise, from the colourful toppings to that crunchy and satisfying first chunk, leaving viewers commenting, “Which one do you favor? Going to have to provide {that a} strive ! 😍😍😍 You made it look scrumptious! Solely going due to this video!!!”

@JenickaLopez: Lunch Date Vibes

Jenicka saved it actual, filming straight from her automotive as she chatted with viewers about her longing for one thing contemporary however satisfying.

“Not only a salad,” she mentioned, earlier than revealing her go-to repair: El Pollo Loco’s Double Tostada with hen and Baja shrimp. 

She made it really feel such as you had been proper there along with her, providing you the primary chunk and crunching by way of the tostada whereas raving in regards to the creamy cilantro dressing. The entire vibe was like catching up with a pal over lunch, and it left her followers hungry for extra.

@KeilaPacheco: Crunching By way of ASMR Gold

Keila saved it easy however oh-so-satisfying. Sitting in her automotive, she let the Double Tostada do all of the speaking (or somewhat, crunching).

No phrases, simply the crisp crackle of the shell and the gentle slurp of the creamy cilantro dressing as she loved each chunk. 

The video was pure ASMR gold, with viewers replaying it simply to listen to these sounds once more. It was proof that typically, a great crunch is value a thousand phrases.

@ItsEliSandoval: Health Objectives with Taste

Eli approached the Double Tostada as the right companion for her health journey.

Sitting in her automotive, she highlighted how the tostada’s protein-packed choices, like hen and Baja shrimp, match into her priorities. 

Her pleasure about balancing wholesome selections with daring flavors resonated with viewers, a lot of whom chimed in with feedback about wanting a meal that feels indulgent however aligns with their objectives. 

The viewer went away understanding it was gas for her life-style, and it might be for theirs too.

@AyyySebas: Stack it Proper

Sebastian introduced excessive power to his video, diving into El Pollo Loco’s Double Baja Shrimp Tostada.

He playfully broke off items of the tostada and confirmed learn how to stack toppings to construct the right chunk. 

With each crunch, he made the expertise really feel interactive and enjoyable, leaving viewers able to strive his approach for themselves. One viewer defined how she was influenced: “Your advert labored. Ya me dio hambre y mañana voy por una 🤩”.



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