If Election Day is the political world’s equal of the Tremendous Bowl, then NBC Information’ digital platforms scored a landing to kick off the month. NBCNews.com and NBC Information Now noticed their two highest days on file on Nov. 5 and Nov. 6, and likewise dominated the social house among the many large three broadcasters.
“It displays a variety of what we’ve been engaged on all through the previous 12 months,” Catherine Kim, NBC Information’ govt vice chairman of editorial, tells TVNewser about her employees’s recreation plan. “We leaned into dwell outcomes, dwell data, and dwell streaming and leveraged the total operation of NBC Information throughout large occasions like Election Day.”
That preparation resulted in additional than 100 million video views for NBC Information Now—the streamer’s largest viewers thus far. In the meantime, NBCNews.com noticed over 30 million distinctive guests, with the continuously refreshing dwell outcomes pages driving up web page views to the realm of 120 million, properly past what it achieved in 2020. Moreover, the Election Day dwell weblog now holds the file because the most-viewed article within the website’s historical past.
Kim additionally made an early wager on TikTok as a news-hungry social media platform, and that marker paid off on Election Night time. The community estimates that it obtained 127 million views on TikTok on Nov. 5, and one other 110 million views the next day when President-elect Donald Trump clinched his victory over Vice President Kamala Harris. These numbers handily surpassed broadcast rivals ABC Information and CBS Information on the platform.
It must be famous that compared to its digital progress, NBC’s linear election protection noticed modest declines because the earlier presidential election cycle, yet one more indication of the place audiences are migrating to get their information. And the bigger linear to digital shift is one thing that every one three broadcast networks can be navigating in earnest over the following few years. (We spoke with Kim previous to the information that Comcast can be spinning off a lot of its cable shops—together with MSNBC and CNBC—right into a separate firm in 2025.)
As social-friendly streaming spectacles like Netflix’s Jake Paul vs. Mike Tyson bout have proven, these audiences are more and more captivated by dwell occasions. Kim says that NBC’s emphasis on delivering dwell outcomes through its TikTok feed stored youthful viewers engaged—a marked change from 2020 when that viewers wasn’t as tuned into the minute-by-minute horse race.
