The G2 Offers evaluate marketing campaign is an initiative that enables customers to help charitable causes by leaving product critiques. By way of G2 Offers, critiques not solely profit software program consumers in all places by offering precious suggestions on merchandise, however in addition they contribute to a significant trigger.
With Giving Tuesday developing within the U.S., we wished to take a second to replicate on this initiative, which is essential to us.
How G2 Offers connects distributors with charitable organizations
Getting critiques on G2 might be difficult, so incentivizing suggestions is crucial. Whereas present playing cards enchantment to some, others might desire an choice that aligns with their values.
With G2 Offers, reviewers can select a $10 donation to a accomplice charity for qualifying critiques, permitting them to contribute to causes they care about. This program boosts engagement and in addition strengthens group affect, giving reviewers a significant selection. Right here’s a take a look at what we’ve achieved up to now.
$1,100,000+
raised since 2017
250+
organizations donated to since 2017
G2 Offers accomplice organizations
In some circumstances, reviewers might choose to donate to their charity or non-profit of selection. Nevertheless, we attempt to encourage donations to a smaller pool of organizations. Extra funding of their palms can go lots additional than small donations to all kinds of organizations.
Starting in Might 2021, G2 Offers started our partnership with 11 completely different organizations throughout North America, Europe, and Asia. Every of those pillar companions was fastidiously chosen primarily based on their popularity, the communities they characterize, and the themes G2 proudly helps. You will discover extra info on our G2 Offers homepage.
Testimonials
Not solely does G2 increase cash by critiques, however workers additionally volunteer their time to help these significant organizations. A gaggle of G2 workers primarily based in Bangalore, India, visited the Navachethana Belief, a non-profit group devoted to supporting kids with divergent skills.
“Spending time with these youngsters strengthened my perception within the energy of group help and the way every of us is usually a champion in our personal approach. All of us have a task to play in creating an inclusive soceity the place everybody can thrive.”
Shreyans Dugar
Head of India, G2
One other group G2 helps is the American Most cancers Society. Emily Lipinsky, the Vice President of Illinois Growth, speaks to the significance of employee-driven philanthropy. She discusses the way it allows the American Most cancers Society to fund groundbreaking analysis, present essential affected person companies, and lift consciousness about prevention.
“Worker help performs a vital function within the battle towards most cancers. Each contribution brings us one step nearer to ending most cancers as we all know it, for everybody. Collectively, we will make an enduring affect.”
Emily Lipinsky
Vice President, Illinois Growth, American Most cancers Society
Trying again on 2023
With a way of what G2 Offers stands for and its mission, let’s get to it and see simply what we achieved between February and October 2023.
$80,000+
in donations
50+
new charities supported
8,000+
software program critiques submitted by way of G2 Offers
First half of 2024
Let’s evaluate that to only the primary 6 months (February by August) of our 2024 fiscal 12 months.
$30,000+
in donations
20+
new charities supported
3,000+
software program critiques submitted by way of G2 Offers
That is large progress, however this knowledge solely tells a part of the story.
Future objectives
Whereas our 2024 H1 donations elevated greater than twice that of 2023’s H1, our intention is to extend our affect by at the very least 10% 12 months over 12 months.
One thrilling approach G2 collects donations is by internet hosting evaluate cubicles at business occasions. Thus far in 2024, these evaluate cubicles alone have raised $55,110. By comparability, in 2023, they raised $35,290. We’re excited to see how evaluate cubicles proceed to help the G2 Offers initiative sooner or later.
Altering the world one step at a time
We stay up for seeing what we will accomplish with G2 Offers this 12 months. Along with your assist, we wish to finish 2024 as our most profitable 12 months but and contribute in direction of significant change. We’re assured that G2 Offers will come to characterize one thing actually particular within the years to return.
Wish to accomplice with G2 Offers and generate extra critiques on your model? Be taught extra about how the world’s largest software program distributors succeed with G2-managed evaluate era campaigns.
