Google is introducing new purchasing options that rework how shoppers uncover and examine merchandise each in-store and on-line.
Key options:
- Google Lens now offers in-store product worth comparisons.
- Google Maps permits native product stock searches.
- Expanded purchase now, pay later choices.
- Expanded digital card protections.
Why we care. Google’s new purchasing options, powered by AI and built-in throughout platforms like Lens and Maps, affords extra contact factors for influencing buying selections. Nevertheless, the improved worth transparency and native stock insights might drive aggressive strain, reshaping how and the place shoppers convert.
This evolution might require you to shift marketing campaign methods for merchandise that aren’t aggressive.
By the numbers. Based on Google inner knowledge:
- 20 billion month-to-month visible searches by way of Lens.
- 45+ billion product listings in Procuring Graph.
- 72% of customers use smartphones whereas in-store.
Large image. Google is leveraging AI to bridge digital and bodily purchasing, empowering shoppers with prompt worth and availability insights.
What’s subsequent. These options might considerably influence how shoppers make buying selections, probably pressuring retailers to develop into extra aggressive.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, shopper and advertising tech facet.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside and host of weekly podcast PPCChat Roundup.
She can also be a global speaker with a number of the phases she has introduced on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
