The large information within the auto world is Jaguar’s controversial rebranding:
Apparently they’re going all-electric:
And in so doing they’ve evidently forged their lot with some kind of dystopian genderless future:
In fact, Dudley Moore pitched the definitive Jaguar advert marketing campaign approach again in 1990, and it stays the highway all of us want they’d taken:
In the meantime, over at Volvo, they’re making movies about how in the event you don’t purchase one your spouse and unborn youngster are going to die:
Volvo posted a 3 min and 46 second advert on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes in opposition to each single rule you possibly can take into consideration as a social lead. Size. Format. Over-produced.
Each remark underneath the advert mentioned it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Oh, give me a break.
This too is approach off the mark, and as soon as once more one want look no additional than this:
What the hell do they pay these advert businesses for, anyway?
Talking of media, no one’s written extra insightfully than me on the function of the gravel bike in fashionable American cinema:
And right here’s the newest movie to function a gravel bike-riding protagonist:
I haven’t really completed watching it but, and whereas it’s definitely not the worst film I’ve ever seen, I wouldn’t precisely implore you to drop every little thing you’re doing and watch it instantly, both. Nevertheless, in contrast to the Ben Affleck debacle, it’s extremely vital in that it’s maybe the primary time in fashionable film historical past a filmmaker has used a bicycle to convey the constructive traits of a personality. Till now, it’s all the time been the automobile of alternative for bizarre man-children:
Or bizarre man-children:
Or else their polar reverse, the Salinger-esque reclusive outdated fusspot:
However now we have now for maybe the primary time ever a fiercely impartial and very succesful ex-Marine who finds himself in a Rambo-esque battle in opposition to legislation enforcement, the system, and society as a complete, and his use of a bicycle as his major mode of transportation is used to not mock him, however as an alternative to ascertain him as a self-sufficient renegade and authorized badass.
However, there’s one main downside, which is that within the film he’s preventing in opposition to a small city police division that’s sustaining itself by participating in rampant civil asset forfeiture, and the plot is about in movement once they run him down and fleece him of the $30-or-so thousand he’s carrying in his backpack:
My downside with that is that, instantly previous to getting run down, our hero is driving with two headphones in, listening to Iron Maiden at high quantity, and swerving everywhere in the highway, misplaced in a reverie.
So are we actually to imagine this extremely savvy and resourceful major character could be that out of it whereas driving by the deep south with a shitload of money in his backpack? Additionally, he’s on a gravel bike! Had he discovered an alternate route on a dust highway he might have prevented your complete scenario.
Oh, properly. I proceed to await a film during which a bicycle owner shouldn’t be, not directly, fully hapless. However at the very least he’s not sporting a helmet.
