Brandon Viney joined athleisure big Lululemon as vp, North America model inventive director.
Viney spent almost six years as Google’s group inventive director, main its in-house Google Model Studio inventive company and founding the Alphabet-owned firm’s Artistic Fellowship for numerous rising creatives.
Previous to Google, he was an artwork director at Wieden+Kennedy for almost seven years, launching campaigns for manufacturers together with Nike and Powerade.
Lululemon, greatest recognized for its leggings and yoga attire, stated Viney might be one among 4 not-yet-named regional leads becoming a member of counterparts for the Asia-Pacific area, China mainland Europe, the Center East, and Africa.
He’ll oversee inventive route in North America for model studio operators, campaigns, casting, copy, and styling.
The first inventive marketing campaign he debuted for Lululemon went stay in April, that includes Nationwide Soccer League stars Odell Beckham Jr. and DK Metcalf.
“Innovation and pushing the boundaries of what’s doable is valued at each stage,” Viney stated in a press release. “I’m energized by the chance to carve out new inventive territory and affect how individuals expertise this magnetic model.”
Making strikes
Viney’s arrival follows a number of modifications on the prime of Lululemon’s model and inventive groups.
Jonathan Cheung joined the corporate in January as international inventive director, after working as an advisor and guide for manufacturers together with Hole, Levi Strauss, and Mattel. Former Ralph Lauren senior designer, J.J. Collier, got here on board on the identical time to steer the boys’s and girls’s outwear groups.
In Might, chief product officer Solar Choe left, and the corporate stated on the time that it might not substitute her, as an alternative, it constructed a brand new staff comprising leaders from its model and merchandising items.
As a part of this shuffle, chief model officer Nikki Neuburger turned chief model and product activation officer, including footwear, merchandising, and product operations to her duties. Elsewhere, chief merchandising officer Elizabeth Binder began reporting to Neuburger.
