McCann Worldgroup has employed inventive chief Jordan Doucette as chief inventive officer, McCann Worldgroup, Canada, the place she is going to oversee all inventive operations throughout Canadian places of work, together with McCann, MRM and Craft, and places of work in Toronto, Montreal, and Calgary.
In her new function, Doucette will work with inventive management throughout Canada to strengthen the inventive product throughout the nation and past. She will likely be Canada’s chief accomplice to the broader McCann Worldgroup inventive management workforce, led by international chief inventive officer Javier Campopiano.
“Jordan will not be solely a inventive powerhouse…throughout classes and types, the magic of her work is that it persistently breaks new floor whereas being rooted in easy human truths—which makes it resonant and related over time and throughout audiences,” mentioned Campopiano in a press release.
Doucette takes over for Ian Mackenzie within the function, as he focuses solely on his function as McCann Worldgroup’s international AI inventive lead. He had been within the CCO function for the final 9 months.
Doucette most not too long ago served as president and chief inventive officer of Dentsu Artistic Canada, the place she led the company’s inventive groups within the area. Previous to Dentsu, Doucette was CCO at FCB West and earlier than that was accomplice and president at No Mounted Deal with. She additionally held roles at Leo Burnett, Taxi, Edelman, and Gray. At Taxi, the place she spent a decade, she was the primary ever lady CCO.
“My philosophy is that, when carried out proper, creativity ought to work alongside actuality relatively than eclipse it—to focus on and assist clear up actual challenges—which is what drew me to the inventive imaginative and prescient at McCann Worldgroup,” mentioned Doucette in a press release.
Not too long ago, McCann Canada was named Effie Canada Company of the Yr and took house the Grand Effie on the Effie Awards in Toronto for the “Really feel Out Loud” initiative it launched with Youngsters Assist Cellphone, geared toward increasing entry to e-mental well being help for younger folks throughout Canada.
After aggressive pitches this yr, McCann Worldgroup Canada gained ATCO Power, Cargill, Forests Ontario, JD Irving, Sports activities Excellence, and Vidanta
“Having somebody of Jordan’s stature, expertise and acumen be a part of us at such a pivotal second of development and momentum additional solidifies our management place in Canada,” mentioned Ryan Timms, president of McCann Canada in a press release.
Doucette is the most recent in a collection of latest inventive hires and inner promotions from Campopiano, who joined McCann Worldgroup a yr in the past.
