6 Steps to a Profitable TikTok Influencer Advertising Marketing campaign
Able to kick off your first TikTok influencer advertising marketing campaign? We’ve acquired you lined, in six easy steps:
-
Set Clear Marketing campaign Targets
-
Discover & Confirm Potential TikTok Influencer Companions
-
Attain Out to TikTok Influencers
-
Set a Assertion of Work
-
Kick Off Content material Creation
-
Measure Outcomes
#1: Set Clear Marketing campaign Targets
Earlier than you launch your first TikTok influencer advertising marketing campaign, it’s important to outline your SMART objectives and metrics.
Do you need to enhance visitors to your web site? Elevate model consciousness? How a lot are you keen to spend to perform these objectives?
This may information the kind of TikTok influencers you’re employed with, what deliverables to ask for, and assist drive your technique ahead.
#2: Discover & Confirm Potential TikTok Influencer Companions
There are 5 tiers of influencers you possibly can work with primarily based on their TikTok follower rely:
-
Nano: 0K – 10K
-
Micro: 10K-100K
-
Mid: 100K – 500K
-
Macro: 500K – 1M
-
Mega Macro: 1M+
Nevertheless, one of the best TikTok influencer advertising companions are those that align along with your audience and model.
It is best to ideally work with area of interest influencers who’ve excessive engagement charges, submit persistently, and have a definite persona or voice.
Listed here are a number of methods you possibly can discover and confirm TikTok influencers in your subsequent marketing campaign:
#1: Take note of your social media feedback and tags
If somebody is definitely a fan of your model, it is going to really feel like a pure collaboration once they promote your merchandise to their followers.
#2: Monitor your branded hashtag
Much like feedback and tags, if a TikTok influencer steadily makes use of your branded hashtag, they doubtless have a real ardour for your corporation and can be eager to accomplice on a marketing campaign.
#3: Use an influencer & creator database software
Discovering the precise partnership can really feel like a full-time job with out the precise instruments — however who mentioned it’s a must to do the heavy lifting?
A 3rd-party software like Later’s influencer advertising platform will do the be just right for you — from discovering TikTok influencers to maximizing your campaigns.
Intrigued? Get began with Later Affect™ right now!
#3: Attain Out to TikTok Influencers
When you’ve compiled a shortlist of potential influencer companions, it’s time to make the primary transfer.
Your preliminary message to a creator may make or break a possible partnership, so it’s price placing in some additional effort.
If doubtful, comply with this information:
-
Introduce your self: Be clear with who you’re and your function. Discuss why you suppose they’d be a terrific match for the marketing campaign.
-
Define your marketing campaign thought: Allow them to know what you bear in mind for the collaboration.
-
Ask for his or her media equipment: Get perception into their viewers demographics, necessary numbers, and previous collaborations.
-
Element your finances or ask for his or her charges: Needless to say charges can fluctuate — so be prepared to barter a payment primarily based in your finances and anticipated deliverables.
TIP: You’ll be able to automate influencer discovery and outreach with Later’s instruments. Ebook Schedule a name to study extra.
#4: Set a Assertion of Work
Congrats, you’ve discovered a number of golden influencers that will help you make your mark on TikTok.
To make sure campaigns run easily, it’s a good suggestion to draft up a press release of labor for all influencers you’re employed with — regardless of how huge or small the partnership.
A press release of labor or “scope of labor” is often a part of an even bigger contract that features issues like disclosure tips, exclusions, approval processes, and content material possession.
It ought to embody:
-
Marketing campaign objectives
-
Marketing campaign theme and particulars
-
Fee charges, phrases, and timeline
-
Detailed content material deliverables
-
Approval and submission deadlines
#5: Kick Off Content material Creation
As soon as the finer particulars are settled, it’s time in your influencer accomplice to get creating.
Our high tip? Put your belief within the inventive’s palms to allow them to work their magic!
Your influencer partnerships on TikTok can (and may) look a lot totally different than they do on different social platforms.
Like influencer advertising professional Mady Dewey says, genuine, impactful partnerships are solely doable when manufacturers give influencers inventive management:
NOTE: As a model, it’s your duty to guarantee that you’re FTC compliant. Be certain you and your influencer accomplice are clear on these tips earlier than the content material goes reside.
#6: Measure Outcomes
It’s necessary to trace, monitor, and measure the outcomes of your marketing campaign.
This fashion, you possibly can see how the content material carried out and use it to tell future campaigns — whether or not it’s working with the identical TikTok influencers, discovering new ones, or establishing totally different objectives.
PRO TIP: Make notice of profitable campaigns to capitalize on long-term partnerships!
