The U.S. election is over, with former President Donald Trump successful a second time period in workplace after a divisive and emotion-charged marketing campaign.
Which additionally signifies that Elon Musk is a giant winner, and that his social media experiment X is about to get a brand new lease of life, with the platform now doubtlessly capable of safe new help and partnerships to help in its ongoing enterprise.
And unsurprisingly, X is touting its “record-high” utilization as a part of its broader victory lap.
As you’ll be able to see on this overview, X claims that the platform noticed extra posts than ever on election day, whereas cellular consumer seconds additionally hit a brand new document within the app.
For context, in September final yr, X reported that it sees 500 million posts per day, whereas lively cellular consumer seconds within the app reached a document of 339 billion within the app in January this yr. So a giant improve in posts, much less of a rise in time spent, however nonetheless, lots of engagement on X for Election Day.
X additionally noticed a giant raise in new consumer sign-ups, which isn’t overly shocking on condition that many Threads customers have been pissed off at its lack of real-time content material focus, making it exhausting to maintain up with the most recent information within the app, whereas its aversion to political content material additionally restricted its capability to be a key supply of key info and dialogue on the night time.
Which noticed many heading again to X for the most recent. And now, X will likely be hoping to trip that momentum, and the broader help for Trump, into a brand new period for the app, which might see it regain help from advert companions, on account of the vote.
Why? As a result of X, which has clearly aligned itself with proper wing speaking factors beneath Musk, had been seen to be extra divisive, and fewer consultant of the U.S. public. However now, many might want to reassess that impression, with many citizens clearly aligning with Musk’s perspective in supporting Trump and the agenda set ahead by his staff.
That would see a softening of views on the app, whereas it could additionally draw extra individuals again to X, attracting extra advertiser curiosity consequently.
Musk can even now be capable of promote X’s political affect to different events around the globe, and the way his personal help of Trump helped to win him workplace for a second time period. That would assist X safe broader help if Musk might help others to additionally get elected, whereas Musk can even be seeking to win extra funding for X to maintain it afloat, as a way to maximize his personal political energy.
After all, Elon may additionally be tied up reviewing authorities overspending, which is a job that Trump has tagged for Musk in his new administration. However a Trump win is clearly a optimistic for X, and can open the potential for extra alternatives to get the platform again on observe.
Although X’s income is nonetheless down considerably on what it had been beneath its former Twitter administration, and it’s acquired a protracted option to go to get its enterprise again on observe. Had Trump misplaced, that might have ended Musk’s social media experiment completely, however extra doorways will now open, which ought to see Musk discover extra methods to no less than afford it new alternatives.
And if its Election Day utilization numbers are something to go by, there may be potential there.
For many of the yr, it’s appeared like X was on a transparent path to monetary destroy, as increasingly more advert companions pulled out, and its various income choices continued to sputter. However now, issues are wanting up, which might see X achieve extra momentum in 2025.
