Yelp, which made a reputation for itself giving restaurant recs, simply purchased an auto companies web site.
Within the firm’s earnings report on Thursday, Yelp revealed that it agreed to purchase RepairPal, a web site for automotive restore estimates, for $80 million in money. The acquisition is predicted to shut by the tip of the yr, topic to customary closing circumstances.
“We imagine RepairPal will speed up our broader companies efforts by increasing our choices within the multi-billion greenback U.S. auto companies promoting vertical,” Jeremy Stoppelman, Yelp’s co-founder and CEO, stated in an announcement.
Whereas it won’t look like an apparent marriage, RepairPal matches into Yelp’s ambition to turn into a significant dwelling companies funnel.
Lately, Yelp has added performance past restaurant and enterprise search instruments, like an AI-powered characteristic that implies plumbers, repairmen, and different dwelling service suppliers to customers probably in want of them. Yelp has additionally launched applications like Yelp Assured, which presents as much as $2,500 of protection for qualifying initiatives in case of issues.
Yelp makes cash via charges it receives from service suppliers for sure leads — and thru advertisements. Within the firm’s most up-to-date fiscal quarter (Q3 2024), promoting income from companies companies elevated 11% year-over-year to a report $228 million, with income development of round 15% within the dwelling companies class alone.
In its shareholder letter, Yelp says that RepairPal generated roughly $30 million in income and was roughly break-even on money and internet earnings.
“We imagine there are clear synergies between Yelp and RepairPal,” the letter reads. “RepairPal brings deep information of auto repairs and pricing, which we are able to leverage to enhance our choices for auto companies companies. Additionally they preserve a strong associate community, together with CarMax, USAA, and Endurance Car Providers. In the meantime, Yelp has a big shopper viewers and experience in areas like SEO, search engine advertising, and AI, which we imagine will present worth to RepairPal going ahead.”
The acquisition is a pleasant exit for San Francisco-based RepairPal, which managed to boost $21.3 million in funding from Automobiles.com, Tugboat Ventures, and others within the 17 years for the reason that firm’s founding. In its press launch, Yelp didn’t say whether or not founders Aaron Tavistock, David Esser, and David Sturtz might be becoming a member of Yelp company.
A Yelp spokesperson later confirmed to TechCrunch that every one RepairPal workers, together with the management (however not the founders, who not head the corporate), might be becoming a member of Yelp.
