Key Learnings from a Reels-only Technique on Instagram
After sharing many Reels, Olivia’s realized a factor or two.
Listed here are her prime six takeaways:
#1: It’s Not All About Going Viral
Olivia’s tackle going viral? It’s really to not deal with going viral in any respect.
“When your focus is solely on going viral, you lose the authenticity behind your content material,” she explains. “Plus, audiences are good — they’ll suss out when it’s compelled or somebody is posting simply to submit.”
Should you create Reels to go viral, you could be setting your self up for failure.
“You possibly can spend three minutes on a Reel and get 100K views and spend three hours on one other and get 250 views. The algorithm can really feel so extremely random.”
As an alternative of excited about the viral potential of a video, Olivia considers: how can I develop my group and the way can I add worth?
“I do not want a billion DMs or a billion Reels views. I would like an intimate group of individuals which might be actually keen on what I am speaking about and who’re comfortable to be there,” she provides.
“If doing these two issues creates a viral video, then nice. If not, that’s okay. I’ll strive once more subsequent time.”
#2: Content material Pillars Are Key
Content material pillars, additionally known as content material buckets or classes, are three to 5 subjects your model persistently discusses, amplifies, and creates content material for on social media.
“Whenever you use content material pillars, you’re signalling to Instagram what your area of interest is. Then, each the algorithm and your viewers know what to anticipate from you.”
Olivia’s foremost content material pillars are: recipes, well being and wellness, aesthetic b-roll, mini vlogs, and quotes.
“My content material pillars preserve me grounded. They turn out to be useful after I don’t really feel impressed or if I don’t know what sort of content material to create. I’ll take a look at my content material buckets and know I can all the time create one thing inside these subjects.”
One other piece of the content material creation course of for Olivia is repurposing content material.
“Since I’m posting so many Reels, there’s no method I can movie and re-shoot new content material each single day. And I’m positive many different enterprise homeowners really feel the identical.”
As an alternative of taking pictures new content material for every Reel, undergo your digital camera roll and see if there are any clips that may be repurposed below every content material pillar.
You could be shocked at what number of items of content material you possibly can pull from one video clip!
#3: Trending Music is All the things
Certainly one of Olivia’s key learnings and largest piece of recommendation is to think about your Reels with an audio lens first.
“The very very first thing I’ll do earlier than anything is scroll via Instagram to see what’s trending. As soon as I discover one thing, I’ll ask myself: how can I make this audio work for me? How can I exploit this track?”
“Once I discover the trending sound I need to use, I will display file a video utilizing the sound, add the clip into InShot, extract the audio from the display recordings, after which put it over the video so I can edit within the app.
Then, I will delete that sound in InShot, add the video to Instagram, and add the precise sound in Instagram.”
Searching for development inspiration? Listed here are a number of methods to search out trending audio on Instagram:
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Take a look at Later’s weekly Instagram Reels traits useful resource
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Scroll your Instagram feed and bookmark any songs that you just hear on repeat
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Comply with Instagram Reels suggestions accounts like @reelstips
and @reelstutorials
#4: Strive, Strive, Strive, and Strive Once more
It took Olivia months of constant posting to search out her Reels groove. And even so, she’s all the time studying and evolving her technique.
“You study from each single submit you make. I look again and assume, how on earth did I submit that? And others I’ll look again and really feel pleased with the Reel, however the views don’t essentially mirror the time spent.”
The important thing takeaway: Your Reels technique could not work instantly, and that’s okay.
“Should you’re simply beginning out and also you’re feeling defeated, bear in mind you’re evaluating somebody’s center to your starting.”
#5: 6-12 Seconds Is the Candy Spot
On the subject of the perfect Reels size, Olivia’s realized that folks love brief, easy movies.
“I’ve discovered that 6 -12 seconds is the candy spot,” Olivia shares.
“There’s a lot you are able to do in a brief period of time. In case your product is a candle, put your candle in your desk below fairly daylight, pop some music over prime, and increase, you’ve received your self a Reel,” she shares.
“You don’t must create an Oscar-worthy film on Reels.”
#6: On-screen Textual content Is a Should
Whether or not it’s a tutorial, recipe, or a mini-vlog, Olivia confirms that on-screen textual content is an absolute necessity for accessibility and inclusivity.
“If there’s any kind of talking in your Reels, it’s best to use captions. Use Instagram’s automated captions or write them. Who cares if that a part of the video seems aesthetic or not. Don’t be concerned about aesthetics, be nervous about creating accessible content material!”
We’re in a era of people that need to devour content material actually rapidly.
Olivia additionally recommends utilizing on-screen textual content as the very best resolution — leveraging Instagram’s reels app fonts to be actual.
“98% of the time I embrace a CTA on the Reel itself. I can’t depend on individuals urgent and studying the caption, so I do my finest to place it on the market within the easiest method doable.”
TIP: Encourage your Reels’ viewers to move to your hyperlink in bio with on-screen CTAs and use Linkin.bio by Later to create a customized touchdown web page on your account.
You possibly can add limitless clickable buttons, customise to match your model shade palette, and create a linked model of your Instagram feed!
Pivoting to Reels has had a main influence on Olivia’s enterprise and Instagram efficiency, however her primary takeaway?
Keep true to your model identification.
“Keep true to your self and your model whereas attempting out a brand new format. Belief me, you’ll see the repay”
“You don’t have to alter your complete technique like I did. Begin off by creating and including one Reel per week into the combo.”
What’s essential is that you just’re pivoting your technique to mirror how Instagram is altering and evolving.
With Later, you possibly can plan, schedule, and mechanically publish your Reels prematurely — join at present:
