The extra strategies it’s a must to get TikTok views, the higher.
Why? As a result of the extra eyes in your TikTok content material, the higher your probabilities of rising your attain and engagement.
Constructing a TikTok advertising technique means experimenting with new methods to get views.
Nevertheless, getting these views isn’t a one-size-fits-all affair. You want choices based mostly in your model and viewers. Under we dig into 16 totally different methods to get extra TikTok views.
What is taken into account a view on TikTok?
Views on TikTok are counted after somebody watches a minimum of one second of a video. Even when they scroll away instantly after that, it’s nonetheless counted as a view.
For creators monetizing their movies by means of the TikTok Creator Fund, views solely depend when somebody has watched a video for 5 seconds or longer. These kind of views on TikTok are known as “certified views.”
How a lot does TikTok pay for every view?
There’s no set charge that TikTok pays per view.
Nevertheless, TikTok’s personal Creator Academy has acknowledged up to now that creators can earn between two and 4 cents per 1,000 views.
As of this publish, the minimal cost threshold for income earned by means of the TikTok Creator Fund is $50.
Must you purchase views on TikTok?
Not at all do you have to ever purchase likes, views, followers or another sort of social media metric. TikTok views are not any exception.
The numbers would possibly look good on paper however inflated metrics received’t translate to long-term success. Ultimately, this may occasionally really hurt your small business as you violate TikTok’s Phrases of Companies and Group Tips.
As an alternative, attempt promoting your content material utilizing TikTok Promote or observe our suggestions for getting extra views on TikTok organically. And put that pockets away!
Why views matter on TikTok
Views are a vital TikTok metric. Views spotlight what number of instances folks have seen your movies and sign curiosity in your content material. The extra views you get, the extra your movies are proven, prompt and shared.
Extra views on TikTok interprets to extra alternatives to obtain different sorts of engagement. This contains feedback, follows and shares. Whereas your follower depend is essentially the most easy technique to measure an account’s dimension, your view depend—the folks really seeing your movies—issues simply as a lot.
Merely put, it’s essential to discover ways to enhance TikTok views in an effort to develop your account, attain a wider viewers and positively influence your small business’s backside line.
Easy methods to get extra views on TikTok: 16 important methods
If you happen to’re on the lookout for methods to extend your views on TikTok, we’ve bought you coated! Under are sixteen methods to get extra eyes in your movies.
1. Add hashtags to your content material
Hashtags exist on practically each social media platform as a technique to categorize, tag and seek for content material.
Nicely, TikTok isn’t any totally different. TikTok hashtags are used equally—however can be used for traits and challenges.
Utilizing hashtags in TikTok captions may help much more customers uncover your content material and increase your view depend.
Nevertheless, it’s essential to be strategic about your hashtag use. Be sure to’re utilizing hashtags which might be each related to your content material and are common, guaranteeing you possibly can generate some attain out of your hashtags.
Listed here are a couple of key methods to seek out the very best hashtags for extra TikTok views:
- Take note of the hashtags your opponents are utilizing
- Use a third-party instrument like TikTok Hashtags to seek out common tags
- Benefit from TikTok’s autocomplete options to seek out hashtags
- Flick thru the For You Web page to find trending hashtags
- Search TikTok’s Inventive Heart to seek out product-related tags in your business
Right here’s an instance of how one can incorporate hashtags into your caption to assist increase your movies:
Three to 5 hashtags appears to be the candy spot with TikTok hashtags and getting related attain. Experiment with totally different tags and attempt to preserve them in keeping with related subjects. This can assist the TikTok algorithm perceive what you’re posting about and get your content material in entrance of the best viewers.
2. Create a multi-part sequence
If you happen to’ve created a video that’s carried out nicely, use that to your benefit.
Make it a multi-part sequence by arising with extra content material of an analogous nature.
For instance, the Morning Brew crew created a single video translating phrases into company communicate. Their viewers liked it, in order that they began creating extra of the identical sorts of movies with the identical theme and format. The TikTok movies under are a part of a sequence that they had been in a position to construct on.
TikTok permits customers to create playlists which might be good for placing collectively a video sequence. You’ll be able to even add the entire elements of every sequence to a listing, making it simple for customers to view all related movies inside one single feed.
A number of concepts for various playlists and content material themes embody:
- Buyer showcases and testimonials
- Product demos and how-tos
- Response movies
- Reply movies
- Q&A movies that includes your viewers
- “Tip of the week” movies
The entire above present alternatives to each educate and entertain viewers. Given how a lot TikTok leans into the idea of “edutainment,” this technique will be an efficient technique to get extra TikTok views. If you happen to discover {that a} sequence will get traction, it is smart to proceed your momentum and make related content material.
3. Embrace common music and trending audio
When doubtful, use common music and sound clips inside your video content material. If somebody likes the music clip, they will click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.
TikTok now makes it simple to seek for trending audio in your movies, together with royalty-free songs and audio that’s cleared for industrial use.
Remember the fact that you don’t essentially should do a TikTok dance or something controversial. Only a little bit of creativity may help you incorporate trending sound bytes into your movies to get extra TikTok views.
Leveraging trending music and audio is a straightforward manner for manufacturers to spice up their attain and doubtlessly get picked up on the TikTok FYP. The bottom line is utilizing music that is smart in your content material and never forcing your self onto a pattern.
4. Observe viral TikTok traits
Talking of traits!
TikTok is all about following viral traits and so they’re a good way to get extra attain. Fortunately, there are a lot of several types of traits to select from. This contains dances, challenges, memes and extra.
There are additionally really natural occasions just like the “Demure” pattern that took over TikTok a couple of months again. Manufacturers, influencers and on a regular basis creators alike bought in on it and bought large attain in consequence. This instance highlights once more how you should use trending TikTok audio to get extra views.
Top-of-the-line methods to realize an understanding of viral traits on TikTok is to spend an excellent little bit of time merely consuming content material on the platform.
Check out opponents and different model accounts, however merely scroll for a bit every week as nicely to ensure you keep up-to-date on new TikTok content material concepts. Additionally, pay shut consideration to the FYP and what’s trending amongst your audience.
Observe that content material and traits transfer extraordinarily rapidly on TikTok. If you wish to combine these types of stylish concepts into your content material calendar to get extra views, it’s essential to act on them rapidly. Assume days, not weeks or months.
5. Know your audience
If you happen to’re questioning why your views are low on TikTok, possibly it’s time to consider why your content material isn’t hitting.
Pop quiz: who’s your audience? Figuring out your prospects and who you’re attempting to achieve on TikTok may help you to create content material that they wish to see.
Once you create content material that your audience really enjoys, they’re going to be extra prone to interact with it, share it with their mates and observe your account.
And the entire above results in much more views.
Begin by making a buyer persona. Put collectively a profile of precisely who you’re attempting to achieve—particularly if you use social media knowledge to take action. This may give you an understanding of which sorts of content material every persona can be fascinated about consuming.
For instance, are your prospects evaluations? Are they trying up solutions to questions or particular ache factors? That is the place doing analysis associated to TikTok key phrases could be a enormous assist, particularly because the platform leans increasingly more into its search options.
TikTok’s keyphrase autocomplete may give you a ton of concepts associated to your business and buyer ache factors to create content material that not solely will get views but additionally ranks for key phrases.
Subsequent, analyze your opponents. What are they posting? Higher but, which of their posts will get essentially the most views and engagement? How are you going to incorporate related methods along with your audiences?
Then, begin creating! Cater your content material to your particular viewers. And alter your content material technique based mostly on their reception.
6. Discover the very best instances to publish on TikTok
Posting on the proper instances also can guarantee higher odds of your viewers seeing your content material. In line with our knowledge, the greatest instances to publish on TikTok embody:
- Tuesdays from 4 to six p.m.
- Wednesdays from 9 to 11 a.m., midday, and a pair of to six p.m.
- Thursdays from 9 to 11 a.m. and a pair of to six p.m.
- Fridays from 4 to six p.m.
Nevertheless, these instances can change by business and by model. Take into account additionally that different variables influence TikTok views and whether or not the algorithm picks up your content material. Moderately than follow one-size-fits-all recommendation, it’s vital to experiment with totally different publishing frequencies and schedules.
To seek out your individual greatest instances to publish, take note of your TikTok analytics and when your viewers is most definitely to be on-line. Then, schedule your TikTok posts accordingly.
7. Cross-promote your movies
Moderately than search for some type of TikTok view trick, think about how a little bit of cross-promotion can go a good distance.
For starters, share your TikTok movies on different platforms to additional unfold the phrase. You’ll be able to simply share them on Instagram Tales, or you possibly can repurpose TikTok movies as Instagram Reels or YouTube Shorts.
Take into account additionally sharing hyperlinks to your TikTok movies on X (previously often known as Twitter) to solid a wider web.
Past that, don’t be shy about selling your TikTok presence throughout further channels. Take into account the place else you possibly can promote your TikTok presence and movies, reminiscent of your advertising emails and even product pages.
8. Create movies from TikTok feedback
If somebody feedback on a video with a query, you possibly can reply to it as a textual content remark or reply with a brand new TikTok video. Doing the latter creates a hyperlink from the brand new video to the outdated.
These fascinated about seeing what the remark stemmed from will then go watch the unique video, netting you much more views.
As you possibly can see on this model instance, you should use this tactic as a technique to announce or spotlight merchandise you’re selling. The social crew used this remark to showcase the product’s aesthetics in a manner that bought strong views and was likewise entertaining to the model’s viewers.
Observe which you could couple this technique with different techniques to get extra views on TikTok. For instance, you possibly can make a full-blown sequence the place you reply to prospects or reply questions commonly. The bonus of utilizing feedback as content material is that it naturally drives dialogue and subsequently extra engagement and interactions, which drive views in your TikTok content material.
9. Duet and sew common movies
One other technique to create new TikTok movies is by dueting or stitching an present TikTok video. A sew performs a part of an present video earlier than you are taking over with your individual recorded video. It’s a good way so as to add further context or commentary to another person’s video.
A duet locations your video alongside an present video. That is good for reacting to a different video, like OREO did by reacting to a creator’s video that includes their cookies.
Incorporating duet and sew movies into your technique will be a good way to generate extra views—particularly should you use movies from well-known creators. Like different techniques, it’s vital to ensure you’re replying to related movies and never simply attempting to piggyback on traits for the sake of it.
10. Work with influencers and UGC creators
Talking of well-known creators, partnering with them as a part of your influencer advertising technique will be a good way to achieve an excellent wider viewers on TikTok.
If customers see a well-known face, reminiscent of a social media influencer, athlete or celeb, they’re prone to stick round and watch, share and observe your content material.
Equally, when you’ve got influencers create content material that includes your model on their very own channels, their viewers might faucet over to your profile and begin watching a few of your movies.
If you happen to already incorporate influencer or user-generated content material into your TikTok technique, you’re heading in the right direction. Professional-tip: you possibly can drive engagement and views additional by tagging creators in your content material like in the publish under. This goes goes hand-in-hand with allowing creators to advertise their movies but additionally will increase the possibilities for creators to cross-promote your content material to their very own audiences. It’s a win-win!
Take into account that merely that includes actual folks in your content material is a confirmed technique to increase views as content material with folks will get extra engagement, particularly on TikTok. For this reason many manufacturers incorporate in-house staff or UGC creators to provide content material for his or her TikTok accounts.
11. Take part in TikTok challenges
There are lots of several types of TikTok challenges, however the principle two sorts are branded challenges and group challenges. Branded challenges are challenges that relate again to your services or products and that your model creates to have interaction your viewers. Group challenges are began by creators and TikTok customers.
Attempt creating a singular branded problem in your viewers to take part in to see how a lot attain you possibly can generate. Or, preserve an eye fixed out for group challenges that make sense in your model or product to hitch. TikTok challenges can do wonders in your attain.
12. Create a number of content material
TikTok nonetheless says to publish 1-4 instances/day. If you wish to sustain the momentum and develop your account, it’s a good suggestion to share as a lot content material as usually as you possibly can.
Take into account batch-creating content material so that you’ve got so much to share for per week or two earlier than it’s essential to create extra. Submit day by day at a minimal—extra, should you can—to extend the variety of views your TikTok account can get. In reality, it could be value making a social media content material calendar to assist plan your TikTok content material prematurely.
Nevertheless, maintaining with this type of content material demand will be daunting which speaks to the significance of getting a various content material calendar. Whereas some movies needs to be deliberate rigorously, not all of them should be.
By incorporating creators and prospects into your technique and posting off-the-cuff content material, you possibly can publish extra content material with out doing as a lot enhancing. Lots of the greatest manufacturers on TikTok have all kinds of content material on their feeds for a purpose.
13. Have interaction along with your group by means of feedback and reside streams
TikTok has leaned closely into its live-streaming options currently. Chances are high you’ve seen your share of TikTok LIVE shows popping up in your feed in consequence.
Try how Stratia Pores and skin does a TikTok LIVE to advertise merchandise and have interaction prospects in actual time:
Filming a TikTok Stay isn’t any small feat and requires a number of legwork and prep to do successfully. That mentioned, it’s a first-rate technique to make connections along with your viewers and get nearer to them.
Even not doing that, you should use feedback to have interaction folks as nicely. Manufacturers that steadily reply to creators can drive engagement and get extra views in consequence. Displaying prospects that you just care builds loyalty and long-term viewership.
14. Experiment with new video codecs and types
Experimenting is essential on TikTok, particularly because the algorithm and what ranks within the FYP modifications quickly.
You’ll be able to’t publish the very same sorts of content material again and again and anticipate extra views. There are many particulars massive and small to mess around with for any given video, together with:
- Video lengths (sub-15 second vs 30+ seconds vs 1+ minute movies)
- Voiceovers vs no voiceovers
- Music versus trending audio
- Content material that includes prospects vs brand-generated movies
One other massive element to experiment with is much less polished content material. Many manufacturers make the error of going overboard with enhancing and making their content material really feel too produced. Discover that a lot of the viral TikTok content material is uncooked and off-the-cuff like this instance. That’s no coincidence. This element is much more vital for branded accounts that usually get much less attain.
It’s possible you’ll be shocked at what works and what doesn’t. You’ll by no means know till you create it. This pertains to our earlier tip on maintaining an excellent posting frequency with numerous content material.
15. Collaborate with different accounts to achieve new audiences
Collaborating with different creators will be a good way to achieve a wider viewers. This might embody folks in your business, different manufacturers, or anybody else who is perhaps an excellent match. For instance, should you’re attending an occasion or doing a cross-promotion, it is smart to get essentially the most out of that partnership.
Try this celeb crossover with Airbnb’s TikTok account for inspiration:
Profitable collaborations require planning. Take into consideration your partnerships, occasions, product launches and different alternatives. Then, determine learn how to align them along with your TikTok content material technique.
16. Leverage TikTok analytics to know your viewers
Your TikTok analytics are a treasure trove of insights that can assist you perceive what movies get essentially the most engagement so you are able to do extra of what works.
You should use exhausting knowledge to see if lengthy or quick movies are extra common, if folks watch your movies throughout, and if hashtags are serving to you attain new viewers.
By analyzing all of this info, you possibly can determine traits and optimize your content material technique to get extra views. If you happen to discover {that a} particular video-length, subject or format is actually profitable, it is smart to maintain doing extra of it.
Begin getting extra views on TikTok
Getting extra views on TikTok doesn’t occur by chance. You want a technique and consistency. By following the information on this article, you can begin to see outcomes, particularly since many of those methods complement one another.
And should you want extra assist, take a look at our full information to constructing and enhancing your TikTok advertising efforts so you possibly can increase your view depend sooner moderately than later.
