What Is the TikTok Now Characteristic?
In accordance with the platform, “TikTok Now’s the latest approach to be entertained and join with others.”
TikTok calls it a “day by day photograph and video expertise to share your most genuine moments with the individuals who matter most.”
Not dissimilar to Instagram’s Candid Challenges, it seems TikTok Now’s taking a web page straight out of BeReal’s handbook.
Customers who take part in TikTok Now might be prompted to share a 10-second video or static photograph inside a set time interval.
TikTok’s additionally arrange some parameters on who can (and may’t) view your TikTok Now posts:
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Anybody youthful than 18 will be unable to share their content material on the Discover feed
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Customers aged 13-15 may have commenting choices restricted to Associates solely.
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Customers aged 18+ can select to share their posts with the broader TikTok Now group — past their pals.
In the meanwhile, TikTok Now can solely be accessed instantly inside the app for US customers.
Nonetheless, TikTok might be rolling out the characteristic to customers worldwide within the coming weeks, and hints that it will be accessible as its personal app.
So, hold a watch out!
P. S. You possibly can plan and schedule your TikTok content material prematurely with Later’s administration instruments. Be part of 4M+ creators, manufacturers, and social media managers, and create an account right this moment — without cost.
So…What Are Our Preliminary Ideas?
Let’s be actual: BeReal is at present on everybody’s radar.
It’s been reportedly downloaded 28M occasions since its launch in 2020 — with the vast majority of these downloads in 2022.
A small participant when in comparison with TikTok’s 3.5B whole downloads, however the velocity of its recognition can’t be ignored.
And TikTok (like Instagram) has taken discover.
To TikTok’s credit score, they’ve been on the forefront of enjoyable video modifying instruments and options for the previous few years — whether or not it’s Duets, Stitches, or the ever standard inexperienced display screen.
Their aim? Preserve customers engaged. So launching TikTok Now’s a predictable step.
Nonetheless, it stays to be seen whether or not customers will undertake it.
New options often take a while to ramp up (keep in mind when Instagram first launched Tales?) however judging by a number of feedback on our newest TikTok, preliminary reactions to TikTok Now are…combined.
What are your ideas? Tell us over on Later’s TikTok account.
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