The model refresh features a new visible identification, up to date messaging and a revamped web site. One other vital a part of the rebranding is updating IDP’s verbal identification, mentioned a spokesperson for the corporate, which incorporates the language used to have interaction with college students and take a look at takers.
IDP, co-hosted the 2024 AIEC convention in Melbourne with IEAA, and the schooling company is positioning the brand new look as a part of its dedication not solely to its college students pursuing their international objectives, however consumer companions too.
Chatting with The PIE Information, Neil Pearson, IDP’s chief digital officer commented: “We’ve refreshed our model at AIEC. Basically, we realise that with IDP Join and the latest acquisition of our peer to look platform, The Ambassador Platform, there’s numerous complexity we’re bringing to shoppers and clients.
“We’ve simplified that structure, we’e at all times been one staff however we needed to be sure that was represented in our model,” mentioned Pearson.
IDP additionally co-owns IELTS, and is within the early levels of increasing its supply into China.
“For our college students, it’s actually thrilling the best way we now have understood ourselves and what worth we give to them,” mentioned Pearson, who instructed The PIE that the brand new model is more and more centered on scholar outcomes.
A method that is conveyed is within the images chosen to depicting college students in advertising supplies, shifting away from conventional pictures of offer-holders, IDP is selecting to painting college students residing out their desired outcomes, Pearson instructed The PIE.
For Pearson, the important thing methods through which IDP “noticed itself” have all been represented within the new branding.
IDP CEO Tennealle O’Shannessy commented: “For 55 years, IDP has remodeled lives by means of worldwide schooling.
“Whereas our model has advanced, the essence of who we’re stays unchanged: devoted people delivering distinctive service with even larger ardour.”
Whereas our model has advanced, the essence of who we’re stays unchanged
Tennealle O’Shannessy, IDP
O’Shannessy famous the refresh comes at an essential time for worldwide schooling.
“Whereas many worldwide college students are at present dealing with challenges as a consequence of authorities visa adjustments, we’re reminding our college students that IDP is a trusted companion able to simplifying the research overseas journey.
“We perceive that finishing research purposes or making ready for assessments can really feel daunting, so we needed to ensure we spoke in an easy, partaking, and inspiring approach,” mentioned O’Shannessy.
“IDP is honoured to be a trusted companion as college students embark on their life-changing journeys. Our refreshed model displays our dedication to our college students who’re navigating the dynamic and evolving panorama, ” mentioned O’Shannessy.
IDP additionally launched its newest Rising Futures information throughout the 2024 AIEC convention. The survey of 6,000 college students from 114 international locations revealed how carefully worldwide college students are attuned to coverage adjustments in key markets, highlighting their robust willingness to regulate their research preferences in response.
