Why you are most likely underutilizing electronic mail sequences

For HubSpot customers, HubSpot electronic mail sequences are a robust solution to save time and keep constant when connecting along with your viewers. However should you solely use them for chilly outreach, you’re letting a precious instrument sit idle.

Consider electronic mail sequences as a Swiss military knife of kinds — helpful for a ton of various issues. You need to use them to advertise occasions, hold leads engaged, comply with up with prospects and far more. HubSpot, in fact, will not be the one vendor providing electronic mail sequences and far of the recommendation under is relevant to whichever resolution you’re utilizing.

Let’s take a look at 10 sensible methods to increase your electronic mail technique utilizing electronic mail sequences. As you learn via, take into account which of them suit your wants and find out how to put them to work in your group.

1. Webinar invites

Cease manually sending invitations and reminders for each webinar. As an alternative, arrange a sequence to do it for you, ensuring folks don’t neglect about your occasion and growing attendance.

Instance: Begin with an preliminary invite highlighting what they’ll be taught and why it’s price their time. A number of days earlier than the occasion, ship a reminder with key speaking factors. On the day of the occasion, ship a remaining electronic mail with a hyperlink to hitch. Then, comply with up with a recording hyperlink and a fast survey to get suggestions.

2. Reminder emails for appointments or renewals

Missed appointments and expired subscriptions are misplaced alternatives. Arrange a sequence to remind prospects about upcoming dates and renewal deadlines so that they keep on monitor and also you don’t miss out on potential income.

Instance: Begin with an preliminary reminder every week or two out, then ship one other reminder nearer to the date with particulars on what to anticipate or find out how to put together. If it’s for a renewal, embrace a reminder of the advantages of staying with you and provide to assist if they’ve any questions or want to regulate their plan.

3. Occasion follow-up

Don’t let occasion connections go chilly. A follow-up sequence retains the momentum going and turns attendees into engaged contacts.

Instance: Begin with a “thanks” electronic mail for attending. Then, just a few days later, ship a hyperlink to session recordings and any further sources. Wrap up the sequence by inviting them to the following occasion or providing a particular post-event deal.

Dig deeper: 3 tricks to maximize your ROI at occasions

4. Suggestions requests

Get insights and enhance your choices (or occasions) by asking for suggestions on the proper time. This sequence is ideal for gathering enter after a purchase order or help interplay.

Instance: Ship a thank-you message just a few days after the transaction, then comply with up every week later, asking how the services or products is working for them. Ask particular questions and embrace a suggestions type hyperlink to make it straightforward.

5. Asking for critiques

In the event you’ve been getting nice suggestions from prospects, getting them to share that publicly is a large assist. However whereas buyer critiques are gold, asking for them one after the other takes endlessly. Use an automatic sequence to ask for critiques when it issues most — proper after somebody’s had time to get pleasure from your services or products.

Instance: Begin by thanking prospects for his or her buy, then comply with up every week or two later with a request for a assessment. Make it straightforward by together with a direct hyperlink to go away their ideas. Sweeten the deal by providing a small low cost or perk in trade for his or her time.

Dig deeper: The marketer’s information to automating buyer engagement

6. Podcast visitor outreach

Discovering and scheduling podcast visitors is usually a trouble. Use a sequence to hurry up the method so you possibly can concentrate on having nice conversations as an alternative of getting slowed down in electronic mail threads.

Instance: Kick off with a personalised invite explaining why you’d wish to function them and why it’s a great match. In the event that they don’t reply, a fast follow-up can remind them of the chance and counsel some dates. As soon as they’re on board, ship a affirmation electronic mail with interview particulars, an inventory of potential questions and any setup suggestions they want.

7. Drip campaigns for strategic companions

Ship related content material persistently to maintain your companions within the loop and present them you worth the connection. This retains you high of thoughts with out overwhelming them with random updates.

Instance: Create a sequence that sends a month-to-month replace with trade information, weblog posts or every other content material that might be helpful to them. Contemplate including occasional unique provides or early entry to sources to construct goodwill and deepen the partnership.

8. Re-engagement campaigns

Contacts go chilly over time should you don’t attain out. Use a sequence to revive these leads and remind them why they signed up within the first place.

Instance: Begin with an electronic mail highlighting what’s new — current product updates, an enormous win in your firm or new options they could discover helpful. If that doesn’t spark curiosity, provide a small re-engagement low cost or showcase high content material they could have missed. Preserve the tone gentle and concentrate on reconnecting, not simply promoting.

Dig deeper: 9 steps to make an electronic mail reactivation program that basically works

9. Lead nurturing

Assist your leads transfer via the customer’s journey by delivering useful content material based mostly on their pursuits. The objective is to construct belief and information them towards a choice with out being pushy.

Instance: Begin with an academic piece that addresses a ache level they’re doubtless dealing with. Comply with up with content material that showcases how your services or products can resolve that challenge. Finish with a powerful name to motion, like scheduling a demo or a free session.

10. Assembly or demo no-shows

No-shows occur, however they don’t must imply a misplaced alternative. Arrange a sequence to comply with up with individuals who missed a scheduled assembly or demo so you possibly can hold the dialog going with out handbook effort.

Instance: Begin with a pleasant electronic mail shortly after the missed appointment, acknowledging that issues come up and providing a fast hyperlink to reschedule. In the event that they don’t reply, ship one other electronic mail just a few days later with alternate occasions to indicate flexibility. For top-priority leads, take into account including a private contact within the remaining electronic mail, like a direct contact quantity or a be aware asking if there’s a greater solution to join.

Getting began

Electronic mail sequences are greater than only a solution to ship chilly outreach — they’re a versatile instrument that may automate nearly any sort of communication. 

Whether or not it’s re-engaging leads, nurturing partnerships or managing occasion follow-up, there’s no scarcity of the way to place sequences to work for what you are promoting. And should you don’t have HubSpot, these concepts might be carried out in any one-to-one electronic mail sequencing instrument.

Don’t let this highly effective instrument go to waste by utilizing it just for chilly gross sales outreach. You is perhaps shocked how successfully your group can work whenever you get artistic along with your sequences.