3 Issues We Realized Utilizing BeReal for 30 Days
We used BeReal each single day for a month. Here is what we realized:
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Let Go of the Have to Be “Excellent” on Social Media
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That Stated, We’re Nonetheless Curating Our Lives
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Manufacturers Can Faucet Into Authenticity, Too
Studying #1: Let Go of the Have to Be “Excellent” on Social Media
We’re accustomed to utilizing social media as a spotlight reel and placing our greatest faces (and moments) ahead.
However with BeReal’s spur-of-the-moment notification to share spontaneous (and unedited) photographs, that now not applies.
Cue us shamelessly watching the final two minutes of Fleabag for the fourth time:
Much like the rising development amongst creators to desert “perfection” on social media (suppose Instagram photograph dumps or unfiltered TikTok movies), BeReal forces us to point out a much less glamorized model of ourselves.
And with no clear likes or curation, there’s no stress to garner engagement both.
All the idea of BeReal reminds us that “perfection” is on its approach out and “authenticity” is in (extra on that, later).
Studying #2: That Stated, We’re Nonetheless Curating Our Lives
In a nutshell, being genuine on social media requires you to be true to you — even when it is a web-based model.
However how genuine can we actually be when we now have management over what we share and the way we share it?
“I’m considering seeing extra spontaneous, unfiltered posts however I’m undecided it’s attainable to realize true authenticity on social media,” says Hannah McInall, Later’s Content material Advertising Specialist.
“There’s all the time a degree of curation when you recognize different individuals will see your content material.”
Therefore our dilemma.
The extra we used BeReal, the extra we felt the urge to get inventive with poses, put effort into our look, or transfer to a distinct location when the notification went off.
As a result of who actually desires to see one other photograph of your WFH desk? Boring, capital B.
Nevertheless it is genuine…proper?
And judging by the rise of “mundane” content material like Emily Mariko making a salmon rice bowl, or Mia Lind occurring a scorching lady stroll, perhaps we’re all in search of one thing just a little bit extra boring and relatable — even when it’s barely curated.
The takeaway? Embrace the mundane and let your IRL moments encourage your content material.
Studying #3: Manufacturers Can Faucet Into Authenticity, Too
Whereas BeReal doesn’t presently permit formal promoting, some manufacturers have joined the platform to introduce us to the individuals behind-the-scenes.
For instance, right here’s an Ulta Magnificence worker giving us a glimpse into their day, no filters:
Whereas manufacturers do not have to hitch BeReal, they are often impressed by its idea.
The reality is, “genuine” content material is rising on mainstream social platforms — and types want to consider how they will match into the equation.
As a result of if you strip again the company masks and faucet into authenticity, you may construct an engaged group on any platform:
So, are you able to actually “be actual” on social media? Not technically.
So long as there’s a display separating you out of your viewers, you’re all the time going to carry out in a roundabout way — however that doesn’t imply you may’t present extra of your self on-line.
Possibly you don’t have to BeReal — you simply have to be intentional in regards to the content material you select to share (and why you’re sharing it).
With Later, you may plan and publish your social media posts upfront free of charge. Be a part of over 4M companies, creators, and social media managers now and create an account:
