TikTok has shared its newest EU viewers and staffing numbers, as a part of its DSA disclosure reporting, which gives some attention-grabbing notes on moderation, person development and extra within the area
The most recent report covers the interval between January and June this yr, making it TikTok’s first report that covers a full six-month interval. TikTok has revealed two earlier DSA stories, one protecting a single month, and the opposite protecting the three months ending final yr.
As such, this newest replace gives a extra indicative account of TikTok’s efficiency, together with energetic person counts within the area.
First off, TikTok stories that it eliminated virtually 22.2 million items of content material within the interval, with “Delicate & Mature Themes” being the largest driver of removals.
As you may see on this itemizing, “Regulated Items and Industrial Actions” was the second-biggest contributor to removals, adopted by “Psychological and Behavioral Well being.” However “Delicate & Mature Themes” was approach forward, beating the following closest class by greater than 2 million removals within the interval.
By way of traits, TikTok really eliminated much less content material on this interval, based mostly on averages.
As famous, TikTok’s final DSA report coated the interval between October and December 2023, which is simply three months, versus this one, which covers a 6-month interval. As such, the comparability is just not direct, however once you common out the month-to-month removals, TikTok was eradicating 4.3 million items of content material monthly final yr, and it’s eradicating 3.7 million monthly now.
Which may not say a lot a couple of change in method, given elevated utilization of the app round Christmas. However it’s a important discount in general numbers, which could possibly be a component to look at.
By way of unlawful content material, TikTok noticed essentially the most person stories round “Unlawful Hate Speech”, with “Privateness Violations” and “Sharing of Non Consensual Intimate Photos” additionally excessive on the listing. TikTok additionally stories that it banned over 5.3 million accounts within the reporting interval.
By way of moderation, TikTok stories having 6,354 folks devoted to the moderation of content material in EU as of the tip of June 2024. That’s a rise of 67 moderators on its final report, which itself included a rise of 162 moderators on its preliminary replace. So TikTok’s including extra moderation workers over time, with a purpose to cowl extra parts of concern within the app.
Lastly, by way of customers, TikTok now has 150.5 million month-to-month energetic customers in Europe.
That’s up by 8 million on its final report, so TikTok’s gaining customers within the area. Not at a speedy charge (1.3m monthly), however it’s rising over time.
Germany, France, Italy and Spain are TikTok’s key EU nations, now with over 20 million customers every.
For added context, these are TikTok’s prime utilization areas proper now:
- 170 million customers within the U.S.
- 150 million customers in Europe
- 130 million customers in Indonesia
- 100 million customers in Brazil
- 77 million in Mexico
- 70 million in Vietnam
Mixed, these areas make up 70% of TikTok’s billion-user viewers.
These are some attention-grabbing notes on TikTok’s EU operations, and its general recognition within the area. And if you happen to’re trying to attain European customers, the region-specific notes might allow you to to higher goal your promotions.
You’ll be able to learn TikTok’s newest DSA disclosure replace right here.
