AI-powered martech information and releases: October 24

Greater than three-quarters of U.S. staff say they don’t know easy methods to use their new AI instruments, based on a report from Slingshot. 

The survey discovered solely 23% of staff really feel fully educated and educated on AI. And whereas 72% of employers say their staff are a minimum of adequately educated on AI, solely 53% of staff imagine they’re. There’s additionally a big distinction between genders with AI coaching: 66% of males really feel adequately educated on AI, however solely 44% of females say the identical.

There’s additionally a giant disconnect between the supposed and precise makes use of of AI. Greater than half (62%) of employers carried out AI to help staff’ preliminary analysis for duties and initiatives, assist staff handle their workflow (58%) and analyze information (55%). Nevertheless, 63% of staff primarily use AI to double-check their work.

Different findings:

• Employers imagine AI is driving extra productiveness than staff are experiencing: 60% of employers imagine AI is considerably growing staff’ productiveness, however solely 44% of staff say the identical. Ten % of staff say AI shouldn’t be growing productiveness in any respect.
• 79% of staff say AI saves them a minimum of one to 2 hours a day, with 37% saving three to 4 hours. That point is getting used to finish duties sooner (63%) and to re-prioritize and handle their workload extra effectively (54%).

The report may be seen right here.

Listed below are this week’s AI-powered martech information and releases.

• aytm launched Skipper, an AI assistant that helps researchers create surveys, translate them, and analyze information to uncover helpful insights. Skipper can draft surveys, counsel questions and solutions, and optimize layouts for cell units. It additionally makes use of AI to research information and establish key traits.
• writerX.ai launched AI Content material Workflow Platform. This platform lets customers handle a number of content material initiatives, create internet pages and weblog posts, and generate giant quantities of content material. It additionally contains built-in search engine marketing instruments, scheduling options, and a calendar view for revealed content material. Moreover, the platform affords customizable model voices and picture instruments, in addition to advertising and marketing automation capabilities.
• Acquia introduced AI-powered enhancements to its digital asset administration answer Acquia DAM. These options embody Acquia Video Creator, a drag-and-drop instrument for creating skilled movies utilizing current belongings, templates, and inventory media. Moreover, AI Video Transcription routinely generates transcripts which are saved with the video.
• Kipi.ai brings its Advertising Combine Modeling and Analytics App to the Snowflake AI Information Cloud. This app helps entrepreneurs estimate budgets, analyze the efficiency of various media channels, and optimize advertising and marketing methods.
• InMoment unveiled AI-powered Lively Listening Brokers. This new characteristic makes use of AI to immediate customers with follow-up questions primarily based on their responses, encouraging them to supply extra detailed suggestions.
• Panopto acquired Elai, an AI text-to-video platform. Elai lets customers shortly create partaking video content material for studying functions. It contains interactive playback, easy-to-use creator instruments, and customizable avatars with voice cloning choices.
• Sociable AI made its Discovery instrument free for public use.It lets customers uncover trending social media posts throughout varied industries, serving to entrepreneurs keep up to date on business traits. Whereas the free model offers primary performance, paid customers have entry to superior options like key phrase searches and AI-generated engagement.
• Allison Worldwide launched AIM, a instrument that makes use of AI to observe social media conversations and establish rising traits related to companies. AIM offers actionable insights to assist organizations reply to potential points and alternatives.
• Canva unveiled Dream Lab, a collection of AI-powered instruments that permit customers to generate pictures and designs. These instruments can create varied picture kinds, together with 3D renders and illustrations, and may use current pictures as type references.
• NICE launched the following era of CXone Mpower. This platform affords superior providers for customer support automation, together with workflow integration, AI-human agent collaboration, and data consolidation.
• Grammarly launched new options to measure the affect of communication on enterprise efficiency. The Efficient Communication Rating tracks metrics like correctness, effectivity, and inclusivity, whereas the ROI Report demonstrates the monetary advantages of efficient communication.
• Wondershare launched Wondershare Virbo 3.0, an AI-powered video creation platform. This replace contains options like AI montage maker, URL-to-video conversion, and AI clip maker, letting customers create varied kinds of movies.
• Airship expanded its partnership with Google Cloud to combine Vertex AI into Airship Journeys AI. This integration goals to assist entrepreneurs create extra personalised and efficient buyer experiences throughout varied digital channels.
• Illuma partnered with PubMatic to supply superior contextual suggestion capabilities to advertisers. This partnership goals to assist advertisers attain new audiences and enhance marketing campaign efficiency in the course of the vacation season. 
• Goldcast launched a brand new AI-powered search characteristic known as Goldcast AI Search. It lets entrepreneurs search their video library for particular matters and immediately repurpose the discovered content material into new movies.
• RAD Intel launched a brand new state-by-state performance to its AI-powered viewers insights platform. This characteristic offers manufacturers and companies with extra detailed information on influencers, enabling extra focused advertising and marketing campaigns.
• Thryv launched an AI-powered social media administration instrument inside its Advertising Heart. It lets small companies handle a number of social media profiles, generate AI-written content material, and schedule posts. Moreover, it offers entry to a library of pre-designed content material and integrates with Google Information and Pexels for extra content material assets.