Welcome to a different particular episode of the Advertising and marketing Vanguard podcast recorded at ADWEEK’s Brandweek 2024 convention in Phoenix, Arizona. As we speak, host Jenny Rooney speaks with Stephanie McCarty, CMO at homebuilder Taylor Morrison.
McCarty shares her inspiring journey from journalism to main advertising and marketing at a serious homebuilder, and the way she’s revolutionizing model storytelling and shopper engagement within the residence development business.
With insights on progressive digital merchandise, strategic partnerships, and the significance of non-public branding, this episode is a must-listen for anybody seeking to elevate their advertising and marketing sport.
“Taking our advertising and marketing in-house was a game-changer,” she says on the podcast. “It allowed us to have full management over our model narrative. It’s about crafting a cohesive story that resonates with our viewers. This can be a departure from the standard mannequin, and it’s paying dividends in how we have interaction with customers.”
![Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities into active participants in brand storytelling. […]](https://www.adweek.com/wp-content/uploads/2024/10/CatchRelease-Webinar-103124-Header-V2.jpg?w=600&h=300&crop=1)
Because the first-ever CMO of Taylor Morrison, one of many nation’s largest homebuilders, McCarty has performed a pivotal position in rising the corporate’s income from $4 billion to $9 billion. With a background in journalism and deep experience in model technique, media relations, and communications, McCarty is understood for her visionary management and customer-centric strategy.
A acknowledged business chief, she has earned accolades from HousingWire, PR Information, and Ragan Communications.
SurveyMonkey Curiosity Awards
Probably the most progressive entrepreneurs are those who dare to ask the questions that matter and encourage a tradition of curiosity of their organizations.
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Click on right here to study extra concerning the 2024 SurveyMonkey Curiosity Award winners.
