The Professionals, Cons and What it Means for Designers [+ Expert Insight]

A number of months in the past, I examined a number of AI emblem turbines and documented my expertise. Then my good friend Michael Randall, a graphic designer, learn the publish, and I‘ll simply say he wasn’t thrilled about it.

“[Expletive] emblem turbines? We’re doomed,” have been his actual phrases.

I ended that weblog publish by clarifying that companies ought to use precise graphic designers when designing their logos to face out. And I stand by that, so hopefully, that gave him extra religion in humanity and our friendship.

That stated, I wished to ask my good friend for his perspective on AI in graphic design. So, listed here are a few of Michael’s ideas combined in with my findings from different sources.

After studying, in the event you’re interested by integrating AI into your individual workflow, take a look at our numerous HubSpot AI instruments to see if any may also help together with your subsequent huge marketing campaign. 

AI Graphic Design: What’s it?

AI graphic design is strictly because it sounds. It is using synthetic intelligence to generate graphics comparable to infographics, advertisements, logos, and different types of visible artwork.

The logos I created in my earlier publish by way of AI turbines are examples of AI graphic designs.

How will AI have an effect on graphic design?

In response to Randall, many graphic designers already see AI’s unfavorable impacts on the business and concern it might trigger extra future issues for artists and designers.

“Designers are getting fairly pressured,” he says. “For the reason that pandemic, there was a shift. Many freelancers and unbiased enterprise homeowners have misplaced work in a approach you’ll count on due to the pandemic, however then AI began to actually explode.”

Randall says AI is seen as extra accessible or cheaper to enterprise homeowners than hiring an precise graphic designer.

“Making a model identification for lower than $5 is one thing most individuals would bounce at in comparison with hiring knowledgeable for a whole lot of {dollars}—and the latter worth is justified as a result of graphic design is labor, however folks do not consider it like this.”

Subsequently, there‘s a priority that AI’s guarantees of accessible, inexpensive, and quick graphic designs might additional devalue artists within the design business.

Nevertheless, some designers say the way forward for AI in graphic design is much less clear and possibly even much less dystopian. In a YouTube video, graphic artist Will Paterson stated whether or not AI might exchange designers is hard, and nobody actually has the reply.

“All I can say for sure is that regardless of your beliefs of generative AI—whether or not it is good or unhealthy—to say aggressive and to be within the industries that we wish to be in, we have to see it as a software that may change the artwork and design course of,” he explains.

Paterson then websites new AI graphic instruments and platforms like Adobe Firefly, which solely makes use of licensed photos as its knowledge mannequin.

“Adobe is, fortunately, turning the dialog to extra of ‘How can I make AI assist creators create?’ as a substitute of ‘How can I make AI create for us?’” he says. “I do not know whether or not we’re being changed sooner or later. I consider we cannot be, however we’ll simply have to seek out out.”

The Professionals and Cons of Utilizing AI in Graphic Design

The way forward for AI in graphic design is a bit ambiguous, however one clear factor is that AI is right here to remain.

In response to Marq, final yr noticed an unprecedented surge in demand for AI design instruments, with the search quantity for AI design-related instruments and software program growing by 1700% from 2022 to 2023.

Moreover, a latest Canva survey discovered that 75% of worldwide advertising and inventive leaders agree that AI is important to their artistic toolset.

So, designers and enterprise homeowners should weigh the professionals and cons of utilizing AI when integrating it into their advertising or designs.

One good thing about AI in graphic design is that it could possibly assist artists pace by means of repetitive or tedious duties. Even my good friend Michael has discovered a use for it in his work.

“I work in structure, significantly signage and wayfinding,” he explains. “I take photographs of current areas and do mock-ups. As an alternative of doing the arduous activity of eradicating an individual or different current components within the photograph I took, I can use the generative fill to chop by means of that activity fairly simply.”

He stresses, “That is the solely context wherein I exploit AI in graphic design.”

One other professional is that it could possibly make graphic design extra accessible for newbies and small enterprise homeowners.

For instance, I am not essentially the most design-savvy particular person. I wish to assume I’ve a watch for colour and a powerful sufficient sense of fashion to know learn how to match completely different components collectively like puzzle items.

Nevertheless, I lack the experience to make attractive designs like these of educated artists like my good friend or different graphic designers.

So, I profit significantly from platforms like Canva that boast numerous AI-driven design instruments that assist me create featured photos, YouTube thumbnails, and high-quality social media graphics which can be straightforward on the eyes.

I am particularly keen on its Resize and Magic Change software, which permits me to swap codecs, languages, and dimensions in my designs in seconds.

Nevertheless, one con is that an overreliance on AI in graphic design can lead to supplies devoid of creativity or originality. For instance, I examined 5 AI emblem turbines and located that each one their designs yielded comparable outcomes and created finally uninspired logos.

One other main con is that AI is flawed and might generate photos which can be, for lack of a greater time period, wonky. My colleague Ramona Sukhraj examined AI picture turbines not too long ago, they usually created some hilarious (and creepy) photos.

When to Keep away from Utilizing AI in Graphic Designs

My good friend Michael is fairly simple relating to using AI.

“It may possibly solely be moral if you end up utilizing it to do a activity that’s not significantly skill-based, you are shortening tedious work, otherwise you’re utilizing it to do issues which can be inconceivable for a human to perform,” he says.

In different phrases, keep away from utilizing AI to switch human work. As an alternative, use it as an assistive software that helps designers work effectively.

So, what does the long run maintain for AI in graphic design? Who actually is aware of? I consider AI will finally change into a commonplace software for designers, like tablets and digital pens. However I do not consider it will likely be in a position to absolutely exchange actual graphic artists.

AI can generate however doesn‘t host creativity the identical approach the human thoughts can, and we’ll at all times want designers’ creativity to craft photos that can stand out towards rivals.

That stated, Paterson was proper in that artists ought to use it as a software to stay aggressive.