McDonald’s is celebrating the thirtieth anniversary of the enduring 90s TV present Mates with a particular Glad Meal promotion. The fast-food big has rolled out limited-edition Mates-themed Glad Meals, full with collectible packaging and toy collectible figurines of beloved characters Ross, Rachel, Monica, Chandler, Joey and Phoebe.
However there is a catch: the Mates Glad Meal is simply accessible in Spain, leaving followers in different international locations out of luck. Many U.S. Mates fans and collectors around the globe are already turning to on-line resellers or hoping to snag these nostalgic toys by way of worldwide channels.
Sellers have already began promoting the Mates Glad Meal toys on resale platforms like eBay, the place particular person figures are listed for as much as $100, and full units are listed for as a lot as $1,000.
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Mates, a traditional sitcom from the Nineties, adopted six close-knit associates by way of their private {and professional} lives in New York Metropolis. The present is understood for its humor, together with memorable catchphrases, and continues to develop in reputation even a long time after its authentic run. It stays a cultural touchstone for followers worldwide.
McDonald’s Spain is celebrating 30 years of Mates with an unique grownup Glad Meal! Followers can acquire collectible figurines of all six forged members and revel in a particular sauce known as “Monica’s Marinara” within the Mates Field.#Mates #Friends30 #McDonaldsSpain #AdultHappyMeal #FriendsBox pic.twitter.com/uEe1qtocav
— Respectthechain (@respectthechain) October 9, 2024
By providing unique entry to those in style Mates character toys, McDonald’s has tapped into a robust advertising and marketing components — the mixture of nostalgia and shortage. This technique has proved profitable in previous campaigns, like final summer season’s Collector’s Meals, which additionally leveraged nostalgia — primarily through the collector’s cups included with the meal — to create pleasure and enhance demand.
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As McDonald’s continues to mix popular culture with its iconic model, the corporate demonstrates its potential to generate vital buzz not solely from its core clients but in addition from a broader viewers which may not usually interact with its choices. By maintaining the promotion unique and restricted, McDonald’s reinforces the notion that nostalgia, when paired with exclusivity, can captivate shoppers and drive each take-out and in-store visitors.
Learn extra: Yahoo!
