Over the course of my profession as a advertising and marketing govt, I’ve discovered that touchdown web page templates is usually a very important useful resource. In spite of everything, a touchdown web page is an effective way to flip visitors into conversions — however not all pages are created equal.
In accordance with analysis, the typical conversion price for touchdown pages is simply 2.35%, however a few quarter of all accounts have a conversion price of lower than 1%.
So, in case your purpose is to be within the high 25% of accounts with 5.31% or extra, in my expertise, there are numerous elements it’s important to deal with to make an excellent touchdown web page. Nevertheless, a template makes it a lot simpler to begin.
You shouldn’t simply purpose to create only one: Our analysis has proven having extra touchdown pages steadily ends in increased lead and conversion charges. Companies with 10-15 touchdown pages obtained a 55% enhance in conversions in comparison with those that had fewer.
That’s why I’m sharing a few of my favourite, tried-and-true finest practices for making a successful touchdown web page under, after we look at 25 top-notch templates.
Desk of Contents
25 Free Professionally-Designed Touchdown Web page Templates
A well-designed touchdown web page is a key contributing consider growing conversion.
The truth is, in certainly one of our surveys, we discovered 91% of selling and promoting professionals have been happy with their conversion charges after implementing their touchdown web page(s).
Able to get began? Beneath, I’ve compiled an inventory of 25 of my favourite free, professionally-designed touchdown web page templates that you should use to construct your subsequent touchdown web page.
Subsequent, you may wish to try these nice touchdown web page examples.
Let’s dive in.
1. Royce
Obtainable on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t embody a navigation bar, sticking to a clear structure that encompasses a customizable background picture, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I like: To fill out the shape and reserve a spot, guests can both click on the RSVP button to see a type seem or just scroll down under the fold to see a static reservation type, providing guests two methods to transform.
2. Click on By means of
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
The Click on By means of touchdown web page template is right for capturing weblog subscribers.
It consists of a sexy hero picture on the high, house to offer context about what customers can anticipate in the event that they subscribe, and a module for previous content material proper under.
Professional tip: This template will also be personalized together with your model and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
Obtainable on HubSpot
This design features a picture, customizable textual content, and a brief type. It has no navigation bar, conserving guests centered in your providing, and you can even customise and add different components, such because the icons under the shape.
Beneath the fold, you can even add extra details about your providing or firm.
Greatest for: I believe this template is a superb choice in the event you’re trying so as to add some customized components to your touchdown web page.
4. Clean
Obtainable on HubSpot
The Clean template has a simplistic appear and feel, nevertheless it devotes a bit extra room to textual content than among the different templates on this listing. As such, Hubstrap could be an excellent choice in case your content material supply doesn’t want as a lot imagery.
For instance, you may use this web page to explain a suggestion, equivalent to an extended whitepaper on a subject associated to your business. As with different templates, you can even personalize the design and add drag-and-drop sections to the web page.
What I like: Not like the touchdown web page templates above, this instance does embody a navigation bar. Nevertheless, it’s easy sufficient that I believe it doesn’t distract from the supply, making this an important choice in the event you’re trying to embody navigation.
5. Video
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
For those who don’t need your conversion components on the high of the web page, a longer-form gross sales web page could be your finest guess. Video is a contemporary, minimalist-looking template that you could customise together with your detail-rich gross sales copy.
Professional tip: Pairing every part of textual content with a compelling video is an effective way to create a person expertise your prospects will love.
6. Session
Obtainable on HubSpot
This template features a hero picture, a headline, textual content, shiny CTA buttons, and a type. I like the way it eliminates the navigation bar however nonetheless features a button on the high of the web page.
The picture retains data seen however much less distracting. As you scroll under the fold, this template additionally consists of locations for extra imagery and particulars that would relate to your product or providing.
Greatest for: The one button on the high of the web page makes this template an important choice for entrepreneurs trying to direct guests’ consideration on to a CTA.
7. Focus
Obtainable on HubSpot
Focus is a modern, fashionable design for a content-based supply. It has a easy structure with a type, headline, description textual content, picture, and brand, and as with most of the different templates I’ve shared, it has no navigation aspect.
I particularly like how this template allows you to add a photograph or product shot. I additionally like the brilliant background that retains me engaged.
Professional tip: For further customization, this template permits you to alter or change the colour of the background.
8. College
Obtainable on Wix
I’d suggest this structure for entrepreneurs in search of leads for an academic occasion, course, or comparable service.
The shape is extra detailed than among the different templates on this listing, and the structure itself additionally permits room for extra textual content and imagery.
Above the fold, you’ll be able to see a headline, supporting photos, and a type. Then, in the event you preserve scrolling down, there are further sections the place you’ll be able to place much more textual content and imagery.
What I like: This template consists of some nice parts particularly designed for instructional choices.
9. Skyline
Obtainable on Wix
This template is an effective choice for an organization or person who hasn’t but launched their web site or product however nonetheless desires to achieve some leads within the meantime.
Above the fold, there’s a large headline space with the textual content “Coming Quickly.”
Whenever you scroll down, you’ll be able to see a spot for a brief description of the corporate and a field the place guests can add their electronic mail. As well as, this template additionally allows you to add a photograph or video to the background.
Matter of reality, a Wyzwol examine confirmed that 87% of entrepreneurs declare that utilizing video has improved lead technology, which inevitably will increase conversion charges.
Greatest for: For those who’re selling an providing that isn’t but accessible, Skyline is certainly an important template to contemplate.
10. Sprocket
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
With a giant headline, a brief subtitle, and a conversion aspect above the fold, Sprocket helps you make your level concretely and succinctly.
I believe this makes it an important touchdown web page for almost any piece of gated content material, from ebooks to newsletters and instruments.
What I like: Typically, much less is extra. This template doesn’t have an excessive amount of occurring, and that makes it certainly one of my favourite choices for a transparent, simple providing.
11. On-line Retailer Coming Quickly
Obtainable on Wix
This template could be very easy. Just like the “Coming Quickly” template I shared above, this template permits you to edit the textual content, so you should use this structure for a spread of various functions.
There is no such thing as a navigation aspect, and details about the corporate is off within the corners, conserving the prime actual property of the web page clear and centered.
This structure consists of house for a robust product shot (within the instance under, it’s a picture of a pair of footwear), in addition to headline textual content, a small quantity of descriptive textual content, an electronic mail field, and a easy CTA button.
The Unbounce Conversion Benchmark Report revealed that these click-through CTAs are more practical within the ecommerce business.
Professional tip: This template additionally allows you to hyperlink your social media accounts to the icons beneath the “Notify Me” button.
12. Lead-Gen Touchdown Web page
Obtainable on Wix
In my expertise, this template is particularly efficient for B2B merchandise. It permits you to edit and customise the textual content and pictures, in addition to enabling you to put background movies into the structure.
The web page is designed to be on the longer facet, with a type and CTA above the fold, adopted by sections that may element totally different points of your organization, equivalent to workers data, under.
Greatest for: For those who’re centered on B2B choices, I positively suggest having a look at this template.
13. Proland
Obtainable on Envato Components
This template has a bit of extra occurring than among the different ones I’ve shared, however I believe it’s an important choice for entrepreneurs trying to embody some extra detailed data alongside their CTA.
The template features a minimal navigation bar, a headline and subtitle, and a button you should use to launch a video.
Envato does require a paid subscription to entry this template, nevertheless it affords a 30% low cost for college students and limitless downloads when you change into a member.
What I like: With its clear design and minimalist aesthetic, this can be a nice template for a contemporary model trying to share some extra particulars about its providing.
14. Atlas
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
Particularly designed for ebooks, Atlas establishes a easy format to assist your web site guests visualize the supply, digest what it’s about, and convert above the fold.
In the event that they want extra data — for instance, in the event you’re providing an in-depth white paper or report — further modules might be added to additional persuade them to choose in.
Greatest for: I’ve discovered that Atlas is an particularly efficient template for touchdown pages selling an e book or comparable content material providing. Plus, we’ve discovered that providing ebooks in change for signing up works 55% of the time — at the very least, it does for HubSpot.
15. Actual Property Touchdown Web page
Obtainable on Wix
The main focus of this template is to ask guests to contact the corporate. Whereas it doesn’t supply a useful resource for data by default, it may be edited and customised to incorporate such an providing.
As well as, as you scroll down the web page, the background picture stays static, and there may be room so as to add firm data under the fold.
Professional tip: You need to use the second type on the very backside of the web page to offer guests one other likelihood to transform.
16. Development and Lawyer Touchdown Pages
Obtainable on WordPress.org
Whereas the Lawyer Touchdown Web page and Development Touchdown Web page templates goal two totally different industries, their designs are very comparable.
Each have a header picture, overlaid textual content, and an arrow pointing to a decently sized type above the fold.
Moreover, each these templates have a spot to supply guests a free quote.
What I like: Though these templates are designed for the authorized and building fields, they will simply be personalized to suit different manufacturers and industries.
17. Accelerator
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
One other touchdown web page that mixes versatility with a versatile structure, Accelerator is a superb choice if you wish to create a gripping narrative round your copy.
I recognize that this template provides you loads of room to offer further context about your providing earlier than presenting guests with a conversion aspect, and you can even add further modules with its easy, drag-and-drop interface.
Greatest for: This template might be tailored for both long-form content material or brief, snappy, hard-hitting copy.
18. Gardenhouse
Obtainable on MailChimp
This template doesn’t embody a navigation bar, which ensures that your guests will likely be centered in your providing and CTA. As well as, like all touchdown web page templates from MailChimp, this structure is optimized for cell.
Which means it should robotically alter to totally different display screen sizes — a function that I’ve discovered particularly vital lately, as an increasing number of visitors comes from cell gadgets.
Even Statista reported that round 7 billion folks will likely be utilizing cell phones in 2024, which additional cements the necessity for mobile-optimized touchdown web page templates.
Professional tip: You possibly can customise this template together with your firm’s brand and/or different firm data towards the underside of the web page.
19. Bandmates
Obtainable on MailChimp
This template can also be fairly easy, nevertheless it’s obtained loads of room for personalization.
As with most of the different templates I’ve highlighted, it has no navigation bar, nevertheless it does have house for an organization brand, textual content description, and a subscribe type above the fold.
With Bandmates, you can even drag extra components, like textual content or type containers, into the design. As well as, slightly below the shape, you’ll be able to embody both a product shot or one other picture.
What I like: The default blue background permits the shape and CTA button to pop, however you can even customise the colours to suit your model.
20. O-Guide
Obtainable on Unbounce
Unbounce requires a subscription, however you’ll be able to take a look at out layouts like O-Guide for a free, 14-day trial interval.
As such, this template could be an excellent choice for an organization that has already gained income from current touchdown pages and is trying to take a look at out a extra detailed (although nonetheless reasonably priced) design.
This template features a clear spot for a product picture, headlines, and detailed description textual content, in addition to a type field to gather guests’ contact data.
As well as, O-Guide’s high navigation bar is minimal, nevertheless it does embody social media buttons.
Greatest for: This template is designed for lead technology particular to ebooks, making it an important choice for entrepreneurs trying to promote a longer-form content material providing.
21. Webinar
Obtainable on Wix
This template is particularly designed for entrepreneurs trying to promote a webinar or comparable event-based providing.
With its restricted navigation components and prominently displayed headline and CTA, this can be a nice choice in the event you’re in search of a extra minimalist strategy.
Professional tip: Beneath the fold, this template has house so that you can add some extra element concerning the occasion, together with background data and a testimonial.
22. Essex
Obtainable on Squarespace
This template is one other enjoyable, minimalist choice. Essex has no navigation bar. As a substitute, it features a single, brightly coloured CTA on the high nook of the web page.
It features a huge heading and picture above the fold, in addition to house for extra particulars in the event you scroll down the web page.
What I like: I particularly love the distinctive colour schemes accessible with this template, from its default purple and inexperienced to a spread of further choices you’ll be able to select from.
23. Advertising and marketing Launch
Obtainable on Wix
One other stable choice for selling an providing that’s not but accessible is the Advertising and marketing Launch template, which has a modern but partaking structure.
It consists of house for a outstanding headline, a field to gather guests’ electronic mail addresses, and a full-page background picture or video.
On the backside of the web page, this template consists of small social media icons, conserving viewers centered on the principle CTA within the middle of the web page.
Greatest for: I’ve discovered that straightforward touchdown pages like this one might be an effective way to construct pleasure about an providing that’s nonetheless “coming quickly,” whereas additionally enabling you to gather contact data from potential prospects.
24. Product Touchdown Web page
Obtainable on Wix
This brightly-colored template is certainly one of my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template retains the CTA entrance and middle.
Scrolling down previous the fold, it features a sequence of panels with totally different coloured backgrounds, making certain that the data and photos pop whereas persistently directing viewers towards CTA buttons.
Lastly, on the very backside of the web page, there’s a spot the place you’ll be able to add social media hyperlinks, in addition to a field to gather guests’ electronic mail addresses.
Professional tip: In my expertise, enjoyable imagery and colours like those included on this template are an effective way to maintain guests engaged.
25. Guide Touchdown Web page
Obtainable on Wix
This template is particularly designed to assist consultants promote their enterprise and collect contact data from potential prospects.
Whereas most of the different templates on this listing begin off with loads of imagery or movies, this template retains it clear with a plain background, headline, and easy “Let’s discuss” CTA above the fold.
For those who scroll down, the template consists of house to current a brief bio, an summary of companies supplied, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief contact type.
Sticking to its minimalist rules, this kind consists of textual content containers for only a first and final identify, an electronic mail handle, and a message.
What I like: This template units itself aside with its modern highlighter animation impact, immediately drawing guests’ consideration to the principle headline on the high of the web page.
Touchdown Web page Greatest Practices
The templates above illustrate many vital touchdown web page finest practices. However in the event you’d like extra choices, why don’t you try some touchdown web page examples right here?
Now, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an attention-grabbing headline and featured picture. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a contact data type.
It affords house to explain the content material providing with sufficient element to entice viewers with out bogging them down in unnecessarily prolonged textual content.
The truth is, this instance touchdown web page illustrates a number of important finest practices to remember when designing your individual pages:
- Keep away from navigation bars. Lots of the templates I’ve listed haven’t any navigation bar, as a navigation bar can detract consideration or clicks away from the supply on the web page.
- Use visuals. Most of them even have room for a photograph or video, that are nice methods to spice up engagement.
- Supply a useful resource. An efficient touchdown web page affords guests a useful useful resource, equivalent to a white paper, unique video, or different piece of content material, in change for his or her contact data.
- Keep away from complexity. Touchdown pages are vital, however they don’t need to be difficult. Intention for a web page that’s concise and welcoming somewhat than advanced and overwhelming.
- Don’t ask for an excessive amount of. Reasonably than simply putting an extended contact type in your web page, tease an attention-grabbing supply or a free useful resource in change for only a small quantity of contact data.
- Leverage AI. Generative AI instruments like HubSpot’s Marketing campaign Assistant will help you rapidly write your first draft, getting you up and operating in minutes. I believe it‘s affordable to imagine that this expertise is right here to remain and received’t go away any time quickly, provided that one-third of corporations are already utilizing AI. So don’t fall behind, and let AI kickstart your touchdown web page course of.
- Embrace templates. Lastly, even when you understand what you’re going to supply and what data you’d wish to obtain from guests, constructing a touchdown web page from scratch can really feel daunting. So, in the event you don’t have the bandwidth to construct a web page your self, and in the event you don’t have the assets to rent a designer, utilizing a pre-designed web site template might be an effective way to launch a professional-looking web page rapidly and successfully.
To find out about different touchdown web page finest practices, try this complete information.
Craft the Greatest Touchdown Web page for Your Enterprise
On the finish of the day, each enterprise is totally different. The very best touchdown web page for one group could also be totally ineffective for an additional — and vice versa.
What I’ve realized is that you need to deal with key elements equivalent to visible content material, colour design, and brief and to-the-point CTAs to create touchdown pages that resonate with in the present day’s prospects.
I additionally realized there are at all times choices to tweak your web page, even in the event you use a template. Don’t be scared to modify up components or colours to finest fit your purpose.
However I imagine that armed with the touchdown web page templates and finest practices I’ve shared on this article, you’ll be in your method to crafting the most effective touchdown web page on your distinctive firm, providing, and prospects.
Editor’s notice: This publish was initially revealed in Could, 2019 and has been up to date for comprehensiveness.
