On the hunt for a Salesforce Social Studio substitute? You’ve come to the appropriate place.
Our international partnership with Salesforce means we’re making it straightforward for Salesforce clients to handle their full social media presence whereas sustaining a 360-degree view of their buyer.
With Sprout, you get an intuitive, easy platform designed that will help you ship distinctive experiences at each touchpoint. Pair that with a dedication to wonderful customer support and pre-built integrations with the instruments you’re keen on, and also you’ll see it’s the clear alternative.
On this article, we discover the important thing causes companies are choosing Sprout as their go-to Social Studio substitute. Plus, we’re sharing tales from manufacturers which are driving smarter, sooner enterprise influence after making the change to Sprout.
What’s Salesforce Social Studio?
Salesforce Social Studio is a social media administration and listening device that gives fundamental functionalities for companies to handle their social media presence. Customers can schedule and observe posts throughout numerous platforms, together with Fb, X (previously Twitter), LinkedIn, YouTube, Instagram and Pinterest.
Supply: Salesforce Ben
What does Salesforce Social Studio do?
Social Studio was constructed by way of a sequence of acquisitions and has been provided as a Salesforce Advertising and marketing Cloud answer since its launch in 2014. Noteworthy options embrace:
- Publish, the place customers can draft, publish and promote content material to social profiles throughout Fb, Instagram, X, LinkedIn, Youtube and Pinterest. Like Sprout, Social Studio presents social media approval instruments that assist workflows for approving or rejecting posts earlier than publishing.
- Interact, the place customers can monitor conversations and reply to buyer questions, feedback and mentions in actual time. The Interact interface is organized into columns that present consolidated social media exercise streams based mostly on customizable filtering standards. In the event you’re a Sprout buyer, you may examine these to Customized Views within the Good Inbox.
- Analyze, which allows customers to trace their progress towards social media objectives by way of reporting and analytics options, like Sprout’s analytics suite. Social Studio’s listening device (referred to as Workbenches) is obtainable as part of Analyze. Equally, Sprout’s Social Listening works alongside our analytics instruments as a premium answer in our all-in-one platform.
Social Studio substitute success tales
We get it. Nobody jumps away from bed and thinks, “I can’t wait to implement a model new device right now!” Figuring out and evaluating software program choices may be numerous work, nevertheless it’s important to your group’s ongoing success.
Whenever you associate with Sprout, you get entry to a group that has efficiently migrated over 500 Salesforce Social Studio clients. We all know how you can dig into the distinctive complexities of your corporation, serving to you create and implement workflows that assist an enhanced 360-degree view of your buyer. However don’t simply take our phrase for it. Listed here are two manufacturers which have accelerated social’s influence on their enterprise by switching to Sprout Social.
Casey’s
Casey’s—a midwestern and southern US staple for fuel, meals and extra—has a diehard fan base each on-line and off. To satisfy the wants of their thriving on-line group, their social group made the change from utilizing Social Studio to Sprout Social. The outcomes are simply as scrumptious because the snacks they promote in shops.
By utilizing Sprout’s integration with Salesforce Service Cloud, Casey’s group has improved their response time to visitors, decreasing it by 90%. The mixing has supplied a centralized option to assist clients throughout social networks, optimizing their expertise by way of clever, automated case creation and routing.
Jasmine Riedemann
Social Media Supervisor, Casey’s
This elevated visibility has fostered a brand new degree of collaboration between Casey’s social and Visitor Relations groups. Beforehand, it took round three days for both group to reply to visitors on-line as a result of it was too tough to know precisely which messages have been being dealt with and by whom.
With Sprout, Casey’s social and Visitor Relations groups elevated their communication ten-fold. Now, each groups depend on the real-time capabilities of Sprout Social to make sure they by no means miss a beat in delivering excellent buyer care.
Hudl
Jessie Koenig, Income Methods Administrator at Hudl, is not any stranger to sophisticated tech stack integrations. Fortunately, connecting Sprout to Hudl’s Salesforce occasion was a straightforward win.
“[Sprout] was very highly effective proper out of the field. Many distributors say their merchandise combine with Salesforce, nevertheless it requires a particularly heavy raise from a number of engineers to create a customized integration. Sprout’s integration with Salesforce was fairly actually plug-and-play, which is strictly what we have been in search of.”
Hudl helps over 200,000 groups throughout greater than 40 sports activities analyze and refine their recreation play by way of video evaluation expertise. When a query or challenge prevents an athlete from having the ability to make a game-changing transfer, they attain out to @HudlSupport on X.
“Our buyer assist group might must subject between 1,000 and a pair of,000 assist requests per day—primarily by cellphone, e-mail or Twitter,” says Koenig.
Jessie Koenig
Income Methods Administrator, Hudl
After transitioning from Salesforce Social Studio to Sprout, the Hudl group was ready to make use of out-of-the-box capabilities and customized instruments to streamline workflows and enhance buyer outcomes. Better of all, their Salesforce CRM system now incorporates a real 360-degree view of the client that’s enriched with social information from Sprout.
Why is Sprout the most effective different for Salesforce Social Studio?
Sprout Social is the clear alternative for these searching for a Social Studio substitute. We assist manufacturers construct a single view of the client by way of pre-built integrations with the Salesforce options which are integral to your corporation. That features Service Cloud, Agentforce, Advertising and marketing Cloud, Gross sales Cloud, Tableau and Slack.
Sprout’s intuitive social media administration instruments are constructed on a single code base with enterprise-level safety. Our clients rave about its ease of use and time to worth. If that’s not sufficient, listed here are 4 extra causes corporations select Sprout as their Social Studio substitute.
Sprout strikes on the pace of social
The world of social media is fast-paced, unpredictable and massive. To remain forward of the curve, companies want a social media administration device that prioritizes steady innovation.
Sprout invests closely into analysis and growth yearly, guaranteeing clients get fixed innovation from our platform.
We’ve constructed much more energy into our platform by combining Sprout’s proprietary machine studying and deep automation capabilities with OpenAI’s GPT mannequin. We’re additionally leveraging AI by way of our integration with Salesforce’s Agentforce assistant for Service Cloud. With this integration, Sprout’s social information seamlessly flows into your Service Cloud’s conversational AI assistant, offering care groups with a complete, multi-channel view of their clients, enabling them to resolve instances sooner and with extra personalization. As well as, our current acquisition of Repustate provides 15 years of confirmed success in sentiment and textual evaluation. Pair that with sensible suggestions from AI Help and different automation instruments, and also you get even sooner time to worth.
Sprout presents an entire social media administration toolkit
Maximizing your group’s potential means investing in a platform that may match their pace, agility and ability. With Sprout, they get to work with instruments thoughtfully designed to drive enterprise outcomes by way of social.
Sprout is a social group favourite for a purpose. Our intuitive social media administration instruments have been acknowledged by G2’s Finest Software program Awards—which ranks software program corporations and merchandise based mostly on genuine, well timed opinions—for seven consecutive years. Along with our publishing and analytics options, we additionally supply:
- Scalable social listening: Sprout’s AI-powered Social Listening is intuitively designed and backed by strong performance. On high of that, it doesn’t require guide setup or steady assist—you possibly can hit the bottom operating with analysis-ready fashions that match into your current workflows.
- An built-in worker advocacy answer: Worker Advocacy by Sprout Social empowers workers as model advocates. With a linked platform designed for rapid adoption, you possibly can amplify model consciousness and mitigate dangers with out spending extra on promoting.
- A free 30-day trial: You deserve an opportunity to attempt before you purchase. Our free month-long trial provides your whole group a chance to see what work may be like with Sprout.
Sprout is dedicated to buyer success
Each group has its distinctive necessities and use instances for social media administration software program. When issues aren’t working, they want assist from reps who’re simply as social-obsessed as they’re.
Sprout is all in on social, and all in on our clients’ success. Cellphone, e-mail, video, self-serve—no matter your most popular medium is, we’re there. Plus, we get there sooner. Our cellphone and chat assist wait time is lower than three minutes on common.
We additionally supply tailor-made onboarding, strategic training and steerage from Premier Success consultants and Skilled Companies consultants. If self-paced studying is extra your fashion, you possibly can earn certifications, browse our studying portal and be part of our group, the Arboretum, to sharpen your social experience in your time.
Sprout maintains enterprise-grade safety practices
Social media governance just isn’t a “one-and-done” exercise. It requires fixed danger evaluation on behalf of not solely your group, however your software program distributors as nicely.
That’s why it’s so essential to work with companions dedicated to conducting the ongoing safety measures wanted to stop pricey mishaps. At Sprout Social, enterprise-grade safety practices are baked into our processes and product, with instruments like:
- Multi-factor authentication: Use apps like Google Authenticator and others to implement the Time-based One-time Password Algorithm (TOTP) or HMAC-based One-time Password Algorithm (HOTP) for producing passcodes.
- Single sign-on (SSO): Leverage SSO authentication service to present workers one set of login credentials to entry a number of functions.
- Entry permissions: Limit entry to profiles, options, actions and different information by making use of granular controls to customers on their account.
- International publishing pause: Briefly disable any scheduled or queued messages in instances of disaster from our internet or cellular functions.
Discover your Social Studio substitute
To succeed on essentially the most dynamic channel in advertising, you want a social media administration associate that’s laser-focused on offering your group with the instruments they want.
Sprout is the best Social Studio different. We’re on a journey to empower corporations to create a 360-degree view of their clients by way of our international Salesforce partnership. Let Sprout be on the forefront of your social technique, so that you may be on the forefront of your business.
