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Japan’s ‘Three Hopes’ for Southeast Asia at Expo 2025 Osaka


TOKYO — Expo 2025 Osaka, showcasing new cultures and the most recent applied sciences of the period, will happen over 184 days from April 13 this 12 months to October 13 subsequent 12 months at Yumeshima, a man-made island in Konohana Ward within the metropolis of Osaka. The theme of the Expo is “Designing Future Society for Our Lives.”

In Osaka, a metropolis with quite a few superior medical analysis institutes, this theme—targeted on addressing the challenges of a super-aging society—resonates with growing international locations that may finally face comparable getting older points. On the occasion venue, guests will see electrical buses geared up with Degree 4 self-driving know-how and electrical flying automobiles able to vertical take-off and touchdown. Traditionally, many applied sciences have gained widespread use after being launched at previous Expos, reminiscent of telephones, elevators and flicks. This observe file raises hopes that the upcoming Expo will unveil new improvements that may enrich lives sooner or later.

Whereas 161 international locations, areas and 9 worldwide organizations have expressed their intention to take part in Expo 2025 in Osaka, particular consideration is directed towards Southeast Asian nations. Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Cambodia and East Timor have confirmed their participation. Japan holds excessive hopes for Southeast Asia in three key areas.

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Japan's "Three Hopes" for Southeast Asia at Expo 2025 Osaka

Elephants from Thailand performing on the Osaka Expo,1970. (c) Jiji Press.

Pavilions on the Expo website

The primary space of focus would be the pavilions which shall be constructed by particular person international locations. They are going to be clustered throughout the Grand Ring, one of many world’s largest picket constructions, boasting a circumference of about two kilometers and serving as a logo of Expo 2025 in Osaka.

Hiroyuki Ishige, secretary-general of the Japan Affiliation for the 2025 World Exposition, stated in a lecture in late July that “international locations from around the globe plan to assemble engaging pavilions,” particularly drawing consideration to Singapore, Thailand and Indonesia, together with Germany and Saudi Arabia.

Singapore’s pavilion options an modern crimson sphere with a diameter of 18 meters, symbolizing the nation’s nickname, “The Little Pink Dot.” On world maps, Singapore is commonly represented as a small crimson dot close to the equator. The pavilion is designed with a robust give attention to environmental sustainability, utilizing recycled supplies for the sphere and incorporating photo voltaic panels on the roof to generate energy.

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Thailand’s pavilion boasts a strikingly curved roof, paying homage to a ski leap, incorporating conventional development strategies and wooden. Below the idea of “Immunity,” the pavilion shall be adorned with sculptures of elephants, symbols of prosperity and longevity, close to its entrance. Highlights will embody showcases of Thailand’s superior medical applied sciences, wholesome conventional dishes, and workshops on therapeutic practices utilizing Thai herbs.

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Indonesia’s pavilion is themed across the motif of a “Ship,” reflecting the nation’s identification because the world’s largest archipelago, with over 17,000 islands. The design symbolizes the tradition and traditions formed by the motion of individuals between these islands by sea. The pavilion can even underscore Indonesia’s present efforts to relocate its capital from the overcrowded and polluted Jakarta to a brand new metropolis, a transfer aligned with the nation’s dedication to attaining the U.N. Sustainable Improvement Targets (SDGs).

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Different international locations are additionally aiming to make a robust impression on the Expo. The Philippines will assemble a pavilion designed to resemble conventional basketwork, underscoring the nation’s wealthy variety and historical past. Laos will give attention to the theme of a inexperienced development economic system for sustainable growth.

Japan's "Three Hopes" for Southeast Asia at Expo 2025 OsakaJapan's "Three Hopes" for Southeast Asia at Expo 2025 Osaka

Osaka, Kansai Expo / Illuminated Nice Roof Ring, 2024.(c) Jiji Press.

Stronger enterprise collaborations

The second space of focus is on strengthening enterprise collaborations.  The Osaka Chamber of Commerce and Trade (OCCI) plans to host a symposium subsequent 12 months in keeping with Expo 2025, inviting leaders of financial organizations from Southeast Asia. Following the celebration of the fiftieth anniversary of pleasant cooperation between Japan and the Affiliation of Southeast Asian Nations (Asean) final 12 months, the OCCI established the Asean-Japan Enterprise Promotion Platform in collaboration with financial organizations from six main Asean international locations—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Collectively, they’ve been addressing challenges reminiscent of environmental and power points and enhancing the resilience of provide chains.

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The OCCI goals to leverage Expo 2025 as a possibility to deepen ties with Asean international locations, that are experiencing important financial development. Moreover, plans are underway to introduce fast response (QR) code cost programs from Singapore, Malaysia, Indonesia, the Philippines, Thailand, Cambodia, Vietnam and India to be used in Japan forward of the Expo.

Southeast Asian nations additionally view Expo 2025 as a big enterprise alternative. Zafrul Abdul Aziz, Malaysia’s Minister of Funding, Commerce and Trade, has stated that the nation expects to safe potential investments and export alternatives totaling 13 billion ringgit (roughly 3 billion {dollars}) by collaborating in Expo 2025. On the earlier Expo 2021 in Dubai, Malaysia achieved 8.3 billion ringgit (about 2 billion {dollars}) in commerce and funding alternatives by means of the involvement of over 400 Malaysian firms. With ambitions for even better success at Expo 2025, Malaysia plans to showcase its developments in sustainable agriculture, refined manufacturing and ecotourism at its pavilion.

Japan's "Three Hopes" for Southeast Asia at Expo 2025 Osaka

Kiyomizu-zaka avenue, which ends up in Kiyomizu Temple, is crowded with vacationers in Kyoto’s Higashiyama space, 2023. (c) Jiji Press

Guests from Southeast Asia

The third hope for Japan is the constructive affect Expo 2025 could have on guests from Southeast Asia.

Based on the Japan Nationwide Tourism Group (JNTO), there have been 2,157,500 guests from six main Asean international locations within the first half of this 12 months, representing 12.1 p.c of all worldwide guests. The six-month determine surpasses the quantity recorded within the first half of 2019, marking the primary time it has exceeded pre-COVID-19 pandemic ranges.

Southeast Asia’s resilience is especially notable, with a good portion of those guests being repeat vacationers. To proceed attracting this viewers, new and fascinating content material is important. Expo 2025 is predicted to supply simply such a possibility to draw these valued visitors.

In late February, the Kansai Bureau of Financial system, Commerce and Trade invited Thai journey company representatives to discover journey choices within the western Japan area of Kansai. Throughout their five-day go to to 5 prefectures, the delegates skilled a variety of native actions, together with making ready “matcha” inexperienced tea in Wazuka, Kyoto Prefecture, a city famend for prized “Uji-cha” inexperienced tea, producing ink sticks within the metropolis of Nara and crafting “washi” Japanese paper within the metropolis of Echizen, Fukui Prefecture. Moreover, personnel from the Japan Affiliation for the 2025 World Exposition briefed them on the forthcoming Expo’s theme and pavilion development progress.

The representatives responded positively, with one noting, “We plan to develop a tour that begins from the Expo.” Close by Okayama and Tottori prefectures are additionally working to draw Southeast Asian vacationers by means of Expo 2025. Whereas worldwide guests usually give attention to Osaka and Kyoto, increasing their experiences to lesser-known locations might create mutually helpful relationships, enhancing the enchantment of Japan and offering worth to Southeast Asian international locations.

To fulfill these targets, Japan’s “omotenashi” hospitality shall be put to the check. Throughout discussions between Southeast Asian journey company representatives and officers from Japanese organizations, a number of wants have been highlighted.

A Thai official famous that Thai vacationers search distinctive experiences to share on social media, whereas one other talked about that the summer season warmth would possibly make lengthy walks difficult for them. In the meantime, representatives from Malaysia and Indonesia emphasised the significance of getting workers aware of the wants of Muslim vacationers, together with dietary concerns. The important thing query is how successfully Japan can accommodate such numerous necessities. Japan’s dedication to real hospitality shall be pivotal in assembly these expectations.



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