It was fairly actually the most popular Brandweek ever.
This yr, ADWEEK hosted its largest annual occasion in Phoenix, Arizona. Temperatures broke 100 levels because the brightest minds within the promoting, advertising and marketing, and media trade gathered for discourse, exploration, discovery, and, in fact, networking.
On this episode of Yeah, That’s Most likely an Advert, Rebecca Stewart and Luz Corona mark the ultimate episode of ADWEEK’s flagship podcast. Carol Alves, SVP of built-in advertising and marketing for Her Campus Media, joins the hosts reside for a recap of rising themes and conversations from this yr’s convention.
Alves opened this yr’s occasion with ADWEEK CEO Will Lee to ‘set the tone’ earlier than welcoming Seven Seven Six founder and Model Genius recipient Alexis Ohanian to the stage. The group focus on occasion highlights, together with the honesty and transparency conveyed by a few of at present’s high advertising and marketing leaders.
Tune into the most recent episode or take a look at extra key takeaways beneath.
The significance of empathy in management
Alves emphasizes the significance of empathy in management, significantly in difficult conditions. A spotlight of the occasion was session by Kismet president and chief model officer Michael Ventura that centered on placing oneself in others’ sneakers. As a frontrunner managing giant groups, it’s essential to steer with empathy and understanding, particularly when going through tough shoppers or marketing campaign challenges. By fostering a tradition of empathy, leaders can unite their groups and strategy challenges positively, thereby enhancing total collaboration and morale within the office.
Honesty and transparency in failures
Many Brandweek audio system overtly mentioned their errors and challenges, emphasizing that development stems from attempting and studying from failures. The group discovered the uncooked and clear strategy to advertising and marketing discussions refreshing, because it encourages a tradition the place entrepreneurs really feel empowered to take dangers with out concern of judgment. Alves known as this “very important for progress,” urging friends to belief their instincts and embrace vulnerability.
