Sony Music GSA just lately skilled a management shakeup, with the corporate’s now-former boss Patrick Mushatsi-Kareba leaving the enterprise and changed by Christoph Behm.
A 13-year veteran of Sony Music GSA, Behm was promoted to CEO of Sony Music GSA, efficient September 1, 2024, having most just lately held the position of Senior Vice President of the Industrial Division for the GSA firm.
Now, only a month into the brand new position, Behm has made sweeping modifications on the enterprise, which is able to see Sony Music’s GSA labels sit inside three new “overarching frontline label teams”, together with the Ariola Label Group, the Columbia Label Group, and the RCA Label Group.
Moreover, Sony Music GSA will now be overseen by a newly structured GSA administration staff.
Behm revealed the modifications right now (October 3) in an inside observe obtained by MBW. In it, he wrote that the modifications “will ship extra cross-collaboration, extra sharing of inventive concepts, and a extra strategic strategy”.
As a part of the brand new construction, Behm introduced that Sandra Caase has been promoted to the newly created position of Chief Working Officer for Sony Music Leisure GSA.
Combining her present position as Chief Monetary Officer, Caase will now oversee day-to-day operations in addition to working with Behm on the corporate’s enterprise development technique, which he stated within the observe “might be a vital a part of her position”.
Caase joined Sony Music Leisure as Chief Monetary Officer for GSA in April 2024, having beforehand held senior positions on the Bertelsmann Group.
Different modifications introduced by Behm as a part of the brand new construction embrace the appointment of Markus Hartmann as Senior Vice President of Ariola Label Group, which is able to convey collectively Ariola, Hansa, Sony Classical, Century Media and InsideOutMusic.
Sven Schuhmann (Sony Classical) and Philipp Schulte (Century Media) will report on to Hartmann underneath the brand new construction.
In the meantime, Columbia Data (Germany), 4 Music, and the related three way partnership labels, B1 and Two Sides, will now function underneath the Columbia Label Group, led by Daniel Malat who has been promoted to Senior Vice President of Columbia Label Group.
Fred Boutahar (Two Sides) and Bastian Ständer (Columbia) will report back to straight Daniel of their roles.
Elsewhere, Epic (Germany), RCA (Germany), Nitron and Gold League will now sit inside a brand new RCA Label Group overseen by Fiete Klatt, who has been promoted to Senior Vice President of the RCA Label Group.
Each Brook Demissie (RCA & Gold League) and Katie Kirk (Epic) will report back to Fiete Klatt of their roles.
Behm added in his observe to employees that Arndt Seelig, Vice President of Household & Residence Leisure and his staff, “have achieved virtually unprecedented success and have been the undisputed market chief within the radio play sector for years”.
Seelig can even be a part of the Sony Music Leisure GSA administration staff and can proceed to report on to Behm.
“With this new construction, I hope to begin a brand new thrilling chapter in our firm’s historical past right here in GSA, guaranteeing we’re finest positioned for the long run.”
Christoph Behm
As well as, Max Goebl, Vice President of Enterprise and Authorized Affairs, Julie Born, Managing Director of SME Switzerland and Martin Staudigl, Vice President of PX & Tradition, type the newly fashioned GSA administration staff.
“With this new construction, I hope to begin a brand new thrilling chapter in our firm’s historical past right here in GSA, guaranteeing we’re finest positioned for the long run,” added Behm.
“Every staff member performs a significant position within the success of our artists, and I stay up for working with you as we form the way forward for Sony Music GSA collectively.”
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