33 Methods to Drive Site visitors to Your Web site

“Should you construct it, they may come” might have labored for Kevin Costner, however I feel everyone knows that advertising a cornfield baseball diamond would take only a little extra work.

Web sites are not any completely different. Even the very best content material wants readers, and for those who’ve struggled to extend your web site site visitors, you are in good firm.

In keeping with 2024 analysis from Content material Advertising and marketing Institute, greater than half of B2B content material entrepreneurs say it’s a problem to constantly create the best content material for his or her viewers.

We’ve bought an inventory of 33 methods to extend web site site visitors, generate extra leads, and enhance ROI (and none of them contain ready in a cornfield for ghost baseball gamers).

Desk of Contents

Inbound advertising focuses on attracting the best folks to your organization. Among the finest methods to do that is by creating content material by way of running a blog.

To brainstorm content material that can appeal to the best guests to your web site, you should first perceive the purchaser persona you’re focusing on. As soon as you recognize your viewers, you may create content material that naturally attracts them to your web site.

However how do you write a very good weblog put up that can attract the best viewers? Comply with these 5 steps:

• Determine your purchaser persona: Discover out extra about your goal market. Perceive every thing from job title to ache factors.
• Conduct key phrase analysis: Study what your viewers is trying to find on search engines like google so you may present the very best content material.
• Ideate subjects: Determine subjects that enchantment to your viewers’s ache factors and expertise excessive search volumes. Instruments like our Weblog Concepts Generator may also help with the brainstorming course of.
• Write a draft: Start by drafting a put up that solutions your viewers’s questions. Use attention-grabbing angles to make your put up stand out.
• Publish: Publish your put up in your weblog website. Use search engine optimization instruments to optimize your content material.
• Promote: Promote your weblog put up on social media and e mail newsletters to generate site visitors. The extra site visitors your put up generates, the upper it is going to rank in search engines like google.

Professional tip: Discover ways to implement a running a blog technique with our step-by-step information and templates.

Need to take your running a blog to the subsequent degree? Discover our Free AI Weblog Author to streamline your content material creation course of with the ability of synthetic intelligence.

2. Matter Experience

Rating greater in Google will enhance your website’s natural site visitors. At HubSpot, we do that through the use of the pillar/subject cluster mannequin. Google favors websites identified to be subject specialists on the subject material they’re writing about.

To be seen as an skilled, you may create a pillar web page, which is actually an extended weblog put up that broadly covers all facets of a subject.

Then, you write “cluster content material,” or supporting weblog posts, focusing on lengthy tail key phrases that present you’ve got coated a subject exhaustively. Specializing in long-term site visitors will enable you rank greater on search engines like google.

Christina Perricone, a former senior weblog supervisor at HubSpot, says, “The pillar cluster mannequin organizes content material in your website round a single subject and search time period by way of inner linking. This group helps search engines like google simply crawl and categorize all the content material that you’ve on a specific subject, thereby making it simpler so that you can rank for that search time period.”

She continues, “When the mannequin is completed proper, it additionally helps guests navigate your website and transfer by way of associated pages, boosting site visitors for all the pages in your subject cluster.”

3. Natural Social Media

Natural social media will not be a brand new technique, but it surely’s nonetheless one thing entrepreneurs ought to take note of. In addition to posting on social media platforms, you too can use Instagram Tales, dwell video on Instagram or TikTok, or Fb Messenger.

It is vital to have a various social media technique and use the best social media platforms — not simply Fb, Instagram, and X. Platforms like YouTube and even Pinterest can generate lots of site visitors to your website.

And as we noticed throughout the transformation of Twitter into X, customers can bounce ship throughout main platform modifications — so don’t put all of your eggs in a single basket.

Henry Franco, a former HubSpot advertising supervisor, recommends two issues relating to natural social media.

“First, do not spam your viewers — it prices a consumer nothing to scroll previous your put up, and for those who do not supply them any worth, that is precisely what they will do. Know your viewers, and craft content material that speaks on to them,” Franco says.

“Second, keep energetic with group administration. Folks love when manufacturers like and reply to them — it’s going to humanize your small business, and hold folks coming again for extra content material.”

As an illustration, HubSpot makes use of enjoyable carousels on Instagram about your workplace persona, a lighthearted approach of partaking our viewers (I’m a bi-coastal baddie solely by advantage of continually mixing up time zones.)

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Professional tip: Take a look at our social media advertising information to study extra.

4. Web site Evaluation

Let‘s perform a little reverse-engineering of our thought course of. Earlier than you drive site visitors to your web site, it’s vital to find out about your viewers.

To do that, analyze your web site to see the place you are shedding and gaining guests. There are many third-party instruments, like Loopy Egg, and HubSpot has a free web site grader you need to use.

With this data at your disposal, you may create the best content material to drive the best site visitors to your web site.

5. Influencers

We all know that clients usually tend to purchase from organizations with wonderful phrase of mouth, however how do you create nice phrase of mouth advertising?

First, delight your clients. Second, work with influencers.

Influencer advertising isn‘t a passing fad. In truth, it’s a budget-friendly choice to drive site visitors to your web site. When influencers put up low cost codes, hyperlinks, evaluations, or giveaways, you might be tapping into their viewers to drive site visitors to your web site.

6. Electronic mail Record Constructing

Utilizing your present readers and clients is an effective way to drive site visitors to your web site. Once you put up a brand new weblog or content material supply, you may market it to your followers/subscribers for a fast site visitors increase. With content-heavy web sites, repeat readership is useful for site visitors targets, conversions, and lead technology.

To get began, construct an e mail record or develop your present record. Beneath are just a few methods you need to use:

• Content material affords: Publish content material that requires guests to share their e mail to entry it. Embrace CTAs for content material affords in your web site.
• Straightforward-access e-newsletter sign-up: Embrace sign-up varieties in your web site, out of your homepage to your about web page. If a customer has a pleasant expertise in your website, they’re extra probably to enroll in your e-newsletter.

Use HubSpot’s free varieties instrument to simply add a kind to your website and begin rising your e mail record.

• Social media: Selling your e mail e-newsletter on social media, whether or not by way of a put up or contest/giveaway, is an effective way to transform your present followers into subscribers.

Professional tip: Discover ways to construct an e mail record from scratch or develop your e mail record.

7. Neighborhood Engagement

The extra model recognition you’ve, the extra site visitors you’ll drive to your web site. One solution to obtain model recognition is to be energetic and engaged inside the market.

You may implement an engagement technique at present by collaborating in Fb group discussions in your business, answering questions on public discussion board web sites, and interacting together with your followers on social media.

One among my favourite manufacturers on social media is Taco Bell. Taco Bell delights its clients on social media nearly day-after-day. See a few examples from the corporate’s X account beneath.

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Within the instance above, Taco Bell makes use of a easy tweet from a buyer to have interaction with them and construct group organically. The model additionally simply likes to have enjoyable:

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Simply keep in mind to be useful and human. Nobody likes spammy hyperlinks or self-serving rhetoric after they’re asking a fast query on-line.

8. On-Web page search engine optimization

On-page search engine optimization may also help your web site rank greater in search engines like google and convey in additional site visitors. Some on-page search engine optimization components embody the web page title, header, meta description, picture alt-text, and the URL (plus extra). Exhibiting up in search engines like google will generate extra site visitors to your website.

Professional tip: To get began, take a look at our final information to on-page search engine optimization.

9. High quality Backlinks

As a way to drive site visitors to your website, you might want to rank excessive in search engines like google. As a way to rank greater in search engines like google, you might want to be an authority in your business.

A method to do this, in addition to the subject/cluster mannequin described above, is by buying high quality backlinks. If web sites with excessive authority hyperlink to your website, that offers you extra credibility.

Irina Nica, senior product advertising supervisor at HubSpot says, “There are two important methods through which high-quality backlinks may also help drive extra site visitors to a web site: boosting rating and driving referral site visitors.”

She continues, “Backlinks are one of the crucial vital rating elements for each main search engine on the market. By continually incomes high-quality backlinks from related web sites, you may enhance your rankings in SERP and, in consequence, see a elevate in your natural site visitors.”

Nica provides, “Backlinks also can drive a considerable quantity of referral site visitors. That‘s one thing to be anticipated for those who get talked about on a preferred information web site. You can too see referral site visitors coming by way of for those who’re talked about (and linked to) in an article that is already rating nicely for top search quantity key phrases and is getting a relentless movement of site visitors.”

Professional tip: Need to learn to earn backlinks? We’ve bought 10 artistic methods.

10. Video Advertising and marketing

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If video advertising isn’t already a part of your content material technique, you’re lacking out on an enormous potential viewers. Statista studies that Google Websites, which owns YouTube, reaches 258 million U.S. viewers.

It’s predicted that by 2028, digital video promoting spending will enhance to almost $90 million, up from $59 million in 2024. And people numbers are only for cell.

You may create movies for Instagram Tales or Reels, do dwell movies, begin a YouTube channel, and so forth. Need to get began at present? Study every thing you might want to know in our final information to video advertising.

11. Content material Repurposing

Want content material to drive site visitors to your website however struggling to give you concepts? I get it. A good way to beat this hurdle is to repurpose outdated content material. Take a well-performing weblog put up and repurpose that right into a video.

Or you probably have a podcast that did very well, write up a weblog put up on that subject. Utilizing content material that has already carried out nicely will proceed to drive site visitors to your website.

You can too repurpose written content material by making the most of business tendencies. If in case you have a handful of older content material about AI, for example, you could possibly freshen them up with latest statistics and quotes, package deal the weblog posts collectively, and market it as an final subject information.

12. LinkedIn Creator

LinkedIn is definitely extra standard with millennials than different social networks. And with millennials now of their 30s and early 40s, there’s a very good probability they kind a big a part of your goal market.

In contrast to LinkedIn Influencers, anyone can turn into a LinkedIn creator. You may repurpose weblog posts (or write new ones!), host dwell audio occasions, and even begin on-platform newsletters.

LinkedIn has nice assets for anyone seeking to increase their attain, like its content material greatest practices, which counsel that you simply put up not less than 4 instances per week and deal with every put up as the beginning of a dialog.

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13. search engine optimization Instruments

To drive site visitors to your web site, it is vital to be a scholar of search engine optimization. Studying how you can use search engine optimization instruments like Google Analytics, Ahrefs, and SEMrush will enable you develop a method to generate site visitors to your web site.

These instruments will enable you study and analyze what‘s working in your website and what isn’t. Plus, these enable you give you concepts for content material that has the potential to generate excessive site visitors. Take a look at our roundup of the very best search engine optimization instruments to watch your web site.

14. Historic Optimization

Historic optimization is the method we use at HubSpot to replace outdated weblog content material and generate extra site visitors and leads. Should you’re something like us, a majority of your month-to-month weblog views and leads come from older posts.

Pamela Vaughan, a advertising fellow who works on internet technique at HubSpot — and the one who launched us to the idea of historic optimization — has written about this extensively.

She says, “Historic optimization is a tactic best-suited for a weblog that is been round for a number of years as a result of you might want to 1) be producing a big quantity of natural search site visitors, 2) have constructed up a crucial mass of weblog subscribers and social media followers, and three) have a large repository of outdated posts at your disposal.”

Vaughan provides, “Historic optimization must be a bit of your total running a blog technique — not the entire technique.”

Professional tip: Comply with her step-by-step course of for historic optimization.

15. Voice Search Optimization

Keep in mind in “The Little Mermaid” when Ariel wished to go the place the folks had been? That very same precept applies to digital advertising. As a way to drive site visitors to your web site, it is vital to indicate up the place persons are looking out.

Voice search is an more and more vital space through which to rank, particularly with the developments in AI we’ve seen in simply the final yr or two. In keeping with eMarketer, the variety of U.S. customers who use voice assistants like Siri, Alexa, and Google Assistant will develop from 145.1 million in 2023 to 170.3 million in 2028.

Listed below are just a few tricks to get began:

• Analysis long-tail key phrases: When folks use voice search, they communicate in full sentences relatively than quick phrases. To optimize for voice search, begin researching longer-tail key phrases.
• Write answer-focused content material: The content material you write ought to reply your viewers’s questions.
• Optimize for snippets: Sensible audio system like Alexa and Google Dwelling search for quick, concise solutions. Writing fast summaries in your posts makes it simpler for search engines like google and good audio system to search out the reply they want.

16. Native search engine optimization

If your organization is a brick-and-mortar retailer, native search engine optimization is a vital issue to contemplate. In her complete information to native search engine optimization, former HubSpotter Kelsey Smith wrote that search engines like google collect data for native search by “[relying] on alerts akin to native content material, social profile pages, hyperlinks, and citations to offer probably the most related native outcomes.”

For instance, when somebody varieties in “greatest soul meals restaurant” on Google, the outcomes are generated by the consumer’s location. Instruments like Google My Enterprise and Moz Native assist companies handle their listing listings and citations so that they present up in native searches.

Right here’s a restaurant that reveals up for that search in Chicago:

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To rank for native search:

• Guarantee your title, deal with, and telephone quantity (NAP) is constant in your Google My Enterprise and social media pages.
• Use a listing administration instrument to watch directories like Yelp, Foursquare, Better of the Internet, and so forth.
• Analysis and use location-based search phrases on websites like Google Developments, which analyzes standard search phrases throughout varied areas.

17. QR Codes

Entrepreneurs love a very good QR code. And now that smartphones can natively scan them, so do shoppers.

QR codes can drive trackable site visitors to your web site, however you must give the consumer a motive to scan them.

Consider it as making a real-life CTA button. Should you make it engaging and accessible sufficient, folks will scan it, and also you’ll get to evaluate the success of that QR code’s placement in real-time.

Once you use a dynamic QR code generator, your QR code will stay the identical and nonetheless be accessible even when your internet deal with modifications later.

18. A/B Testing

You already know you are a marketer when your motto is “Check, check, and check once more.”

A/B testing is a break up check that helps you identify what model of a marketing campaign performs greatest. These exams may give you key details about your viewers so you may create tailor-made content material and affords that drive site visitors to your website. There are lots of instruments you need to use to get began.

Professional tip: Take a look at our roundup of the very best A/B testing instruments.

19. Inner Linking

When a customer involves your weblog, your purpose is to maintain them there.

That‘s why inner hyperlinks — hyperlinks to different pages in your website — are crucial. When guests proceed to different pages of your web site, they’re extra more likely to convert and turn into model lovers.

For instance, you may create an inner linking construction utilizing the pillar/cluster mannequin described above. Pillar and cluster pages hyperlink forwards and backwards, which boosts your website’s credibility on search engines like google, whereas additionally growing the probability of a conversion.

20. Technical search engine optimization

Technical search engine optimization focuses on the backend of your web site to see how the pages are technically arrange and arranged.

Components embody components like web page velocity, crawling, indexing, and extra. Matthew Howells-Barby, HubSpot’s former director of acquisition, has written about how updating our technical search engine optimization gave HubSpot greater than a 50% enhance in natural site visitors.

To get began together with your technical search engine optimization, use a few of the suggestions from Howells-Barby’s article, together with:

• Repair damaged hyperlinks and redirects.
• Create an XML sitemap to your subdomains.
• Arrange language meta tags.
• Add customized H1 and introductions to subject pages.

21. E-E-A-T

Google has lengthy prioritized content material it deems probably the most useful to customers. For a few years that was summed up within the acronym E-A-T, or experience, authority, and belief.

In 2022, it added an “E” for “expertise,” which means that content material must be produced by folks with firsthand, real-world expertise with the subject.

“E-E-A-T is hands-down one of the crucial underrated content material search engine optimization practices,” says Amanda Sellers, the supervisor of EN weblog technique at HubSpot.

If in case you have a longtime weblog or giant content material library, take the time to audit for these E-E-A-T greatest practices:

• It’s useful content material.
• Consultants created it.
• It’s reliable.
• It’s usually up to date.

Merely including a private perspective and skilled quotes to current content material can go a great distance towards boosting your content material within the SERPs.

Professional tip: Right here’s how including “expertise” to a HubSpot weblog put up elevated clicks by 724%.

22. Neighborhood Constructing

Constructing a group of name lovers is an effective way to constantly drive site visitors to your web site. You may construct a Fb group, Instagram Stay occasions, a LinkedIn Group, or Quora House particularly to your followers and others in your business the place you create worth, whereas additionally linking again to your website.

You may even do that from your personal web site — take into consideration Apple’s help group, which I’ve used quite a lot of instances to diagnose one thing on my iPhone or laptop computer. Lego’s on-line group lets customers of all ages take part in actions and challenges and even submit their concepts to Lego designers.

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23. Content material Affords

Content material affords, typically known as lead magnets, are a approach to make use of content material to drive site visitors to your website and generate leads. Content material affords range relying on what stage of the purchaser’s journey your buyer is in, however can embody webinars, guides, studies, trials, demos, checklists, and extra.

Professional tip: Find out about several types of content material affords and discover the very best one for you and your small business.

24. Media Protection and Public Relations

Earned media protection is an effective way to drive model consciousness to your firm and site visitors to your web site. In case your advertising and public relations groups work collectively, you may generate site visitors to your website and create wonderful phrase of mouth.

Ellie Flanagan, a former HubSpot senior company communications supervisor, says, “Though most shops lately attempt to steer clear of together with backlinks of their tales (it‘s often towards their editorial tips), that doesn’t imply {that a} good story will not drive of us again to your website.

Media protection offers nice third-party validation to your firm. Tales about new services or products, your organization tradition, and even business thought management can all be nice drivers for a reader who possibly hadn’t heard of your organization earlier than and needs to study extra.”

25. Social Share Buttons

Social share buttons are hyperlinks that make it straightforward to your readers to share your content material on social media. When your readers turn into promoters of your content material, your site visitors will enhance. This is a fast cheat sheet on creating social share buttons.

As soon as you’ve got created your social share buttons, how do you get folks to share your content material? Listed below are just a few tricks to get began:

• Ask folks to share on social media.
• Create sturdy content material.
• Embrace quotable content material.
• Add multimedia akin to photographs, movies, infographics, and so forth.

26. CTR Optimization

As soon as your content material is posted and you start rating on search engines like google, be certain that persons are clicking by way of to learn your posts.

Your click-through fee (CTR) measures who clicked in your put up and browse it towards the quantity of people that considered the hyperlink to your put up (e.g., the touchdown web page, e mail, or commercial) in complete.

A terrific instrument to measure your natural CTR is Google Search Console. To get extra folks to click on by way of and drive site visitors to your website, it is vital to put in writing compelling and apt meta descriptions and titles.

To put in writing high quality meta tags which are click-worthy, be certain that your titles are quick and snappy, and your description leaves guests wanting extra. This ties into on-page search engine optimization, described above.

27. Academy and Data Base Posts

One type of content material that may drive site visitors to your web site is instructional content material. Should you create programs, certifications, or instructional posts which are useful to your viewers, you may probably see a rise in site visitors.

For instance, HubSpot makes use of HubSpot Academy to generate content material that’s useful to our viewers. We offer movies, certification programs, and data base articles to reply questions. See an instance of a data base article beneath.

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28. Social Information Websites

Reddit is now not a playground for web trolls — it’s a massively beneficial useful resource for data and knowledge. I typically use it whereas researching HubSpot articles to see what the recent subjects are or what questions customers are asking a couple of sure topic.

Reddit and related websites, like Quora, are social information websites, and they are often nice traffic-drivers. By nature, these platforms are much like social media as a result of they foster asynchronous connections between customers.

The distinction is that these kinds of websites have interaction folks round a query or subject, and exterior content material may be shared to assist clarify the customers’ factors of view.

One other approach exterior websites profit from elevated site visitors by way of social information websites is after they’re shared in standard channels. You may share your web site’s content material on these websites your self for those who’re simply beginning out, however achieve this fastidiously.

Identical to on conventional social websites, an excessive amount of self-promotion is frowned upon within the Reddit and Quora communities. You’ll fare greatest if you share your content material in context of the subject and when it’s the very best data to reply the consumer’s query.

The 2024 CMO Survey from Deloitte says that entrepreneurs are anticipating a 12.1% enhance in social media spending in 2025.

Professional tip: Get began with our step-by-step information on paid promoting.

2. Contests and Giveaways

A easy solution to drive site visitors to your web site is thru contests and giveaways. This may give you a fast increase, whereas additionally rewarding your followers. You may host giveaways on social media, by way of your e mail record, or each.

Maybe begin with one thing smaller than beverage firm Liquid Dying, which ran a giveaway in summer season 2024 for … a jet. An actual one. (Pilot not included.)

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Implementing a method like this may be easy. Simply observe these six steps:

• Determine what platform on which to host your giveaway. (You should use a number of.)
• Select a prize. (Free tickets, low cost, and so forth … )
• Choose the factors. (Web site feedback, e mail join, and so forth … )
• Write the advert copy.
• Create the graphics.
• Publish and promote the competition or giveaway.

3. Visitor Posting

In that very same vein, writing visitor posts can generate site visitors to your website. Visitor posting reveals you are energetic in your group, whereas additionally linking to your web site (and I’ve bought extra on producing backlinks beneath).

To implement a visitor posting technique, you might want to discover a website that’s a very good match to your firm, draft a weblog put up, after which write a pitch.

Caroline Forsey, a advertising supervisor on HubSpot’s content material development workforce, says, “I am at all times notably intrigued with a visitor pitch if it reveals me the author has executed their analysis forward of time.”

“As an illustration, I‘d pay a lot nearer consideration to a pitch if it tells me how this piece might enchantment to my readers. Moreover, I’m impressed when a author can acknowledge gaps in our content material and the way their piece will fill these gaps, relatively than competing with current content material.”

For example, right here’s what HubSpot appears to be like for in visitor posts on the Advertising and marketing Weblog.

4. Visitor Podcasting

Just like visitor posting, being a visitor on a preferred podcast can elevate model consciousness and drive site visitors to your web site.

Chances are you’ll have already got some favourite podcasts that may be an amazing match; you too can use a “matchmaking” firm particularly for podcast visitors, like Interview Connections and PodMatch.

Simply be sure to do your personal analysis. Hear to a couple episodes to get a way of the tone and material, analysis the host(s), learn evaluations, and see if the podcast has revealed numbers like subscribers or downloads.

5. Thought Management

In keeping with Edelman’s and LinkedIn’s analysis, greater than half of decision-makers and C-level executives spend an hour or extra every week studying thought-leadership content material.

If that’s your viewers, it’s time to dedicate extra of your editorial calendar to thought management. (And even when your audience isn’t within the C-suite but, sharing thought-leadership content material can increase your model’s credibility and visibility — and enable you create genuinely helpful content material.)

When selecting a thought chief, don’t restrict your self to your personal business. Influential thought leaders typically have transferable data that may assist your readers, no matter their business and expertise.

And though “chief” suggests anyone well-established of their profession, there are many youthful professionals who’re disrupting industries, attempting out new techniques, and catching the eye of their friends. Greater than something, search for a very good storyteller — anyone you are excited to sit down down and speak to.