Fiverr lately launched its second annual Advertising Executives Report from Fiverr Professional, revealing that advertising leaders within the U.S. proceed to precise issues over the impression of synthetic intelligence (AI) on their trade. The report additionally highlights a rising reliance on freelancers to fill talent gaps, with many executives loosening return-to-office (RTO) insurance policies and integrating freelance expertise into their core groups.
“This annual survey provides a transparent and detailed 12 months over 12 months snapshot of the altering priorities inside advertising, exhibiting how trade leaders are adapting their methods to stay aggressive. It’s evident that the leaders who use freelancers don’t see them as only a bonus; they’re productiveness game-changers. It’s clear that freelancers aren’t simply right here to select up the slack-they’re right here that can assist you win. In a world the place pace and adaptability outline success, freelancers are integral to an organization’s competitiveness,” says Maya Roisman, Normal Supervisor of Fiverr Professional.
Key Findings from the 2024 Report:
- Freelancers as Important Workforce Members: 69% of selling executives report a rise in freelancer utilization this 12 months, with freelancers contributing to a minimum of one out of each 4 tasks for 63% of surveyed leaders.
- Submit-Layoff Ability Gaps: 28% of selling executives are turning to freelancers to cowl talent gaps left by workforce reductions, indicating the significance of freelance expertise in sustaining operational effectivity.
- Return-to-Workplace (RTO) Coverage Leisure: Whereas 87% of executives preserve some type of RTO coverage, this can be a drop from 95% in 2023. Of these regularly utilizing freelancers, 43% supply extra versatile workplace insurance policies, reflecting a shift towards hybrid workforce fashions.
- Quarterly Challenges and Outsourcing: Advertising executives recognized Q2 and Q3 as probably the most difficult occasions of the 12 months. Over 50% of respondents are contemplating outsourcing model administration and different important capabilities to freelancers throughout these high-stress intervals.
- AI Nervousness Persists: Regardless of the rising prominence of AI, 63% of selling executives surveyed stay involved about its impression on the trade, suggesting a cautious strategy to integrating AI-driven applied sciences.
Strategic Workforce Planning
The report underscores a strategic shift in direction of freelance expertise as a core element of selling groups:
- Freelancer Conversion to Full-Time Roles: 70% of selling executives have transitioned freelancers into full-time roles, reflecting the long-term worth of freelancers.
- Expertise Advice: Practically all (99%) of selling executives who regularly use freelancers are prone to advocate hiring freelance expertise to different trade leaders.
To discover the total findings and insights from the 2024 Advertising Executives Survey, go to: Fiverr Weblog.
Methodology
The analysis was performed by Censuswide amongst 503 U.S. advertising executives from corporations with 50 or extra staff. Information was collected from June 8, 2024, to August 15, 2024. Censuswide follows the Market Analysis Society’s (MRS) code of conduct and ESOMAR rules.
