Nothing can actually put together you for motherhood or a profession in company.
However what if being a mom helped you thrive as a supervisor? And what in case your profession instilled the delicate expertise to encourage your kids?
For the president of leisure and model advert company Mocean, Erica Coates, the demanding nature of each roles has geared up her with the skillset to grow to be a pacesetter within the advert company that noticed a 250% enhance in its client model enterprise since 2019. Coates’ promotion from chief working officer to president in 2023 was a part of a significant management shift in 2023 after the corporate skilled speedy enterprise progress. Earlier than Mocean, Coates labored in manufacturing throughout the leisure panorama.
Coates sat down with ADWEEK to debate what a day within the lifetime of a C-suite exec and working mother seems like, the significance of working for a corporation that respects residence life and why there is no such thing as a such factor as an ideal work-life steadiness.
Her phrases have been edited for size and readability.
A day within the life
I often begin my day at about 6 AM and I begin with a religious devotional. That’s what retains me grounded and fuels my inside being. At about 6:15 or 6:20, I test emails to see if any shoppers on the East Coast want my consideration on something or if there are any in a single day developments. Then I swap into mother mode and make breakfast and lunch for my daughter. Whereas she’s consuming breakfast, I’ll drink my espresso and I’ll ask her what she’s anticipating for her day, and we discuss by way of that. Then I drop her off in school; relying on what my schedule seems like that day, it’s in all probability between 8 and 9 AM. I attempt to get a exercise in. After which I begin my official workday between 9 or 9:30.
I begin that by studying the trades—ADWEEK, Marketing campaign, Little Black E book, Selection, Quick Firm—not simply in promoting, however enterprise and tech and innovation as properly. My official conferences begin at about 10 AM. I attempt to save the lunch hour for enterprise growth and networking. Within the afternoon, I evaluation scopes from the staff pitch proposals, present suggestions, after which reply a number of extra calls. Take a number of extra conferences. However I purpose to create blocks of 15 to half-hour all through the day in order that I can simply focus. You want to accumulate your ideas, and it’s laborious to do once you’re going from assembly to assembly or name to name.
