ADWEEK just lately reported that Netflix may have 5 sponsorship packages for advertisers in its two upcoming NFL Christmas Day video games. Now, it’s time to interrupt down the Xs and Os of the offers, in response to detailed info from the streamer’s pitch deck.
As a part of its advert alternatives with the video games, the corporate’s 5 sponsorship packages embrace sponsors for pre-game, post-game, halftime and two in-game alternatives.
In keeping with consumers accustomed to negotiations, Netflix sponsorships include a minimal of eight 30-second advert items, with every bundle coming in at greater than $5 million. Nonetheless, the varied packages allocate items otherwise throughout the pre-game present, in the course of the two video games and within the two post-game exhibits, in response to an in depth chart of data from Netflix’s NFL promoting pitch deck, seen by ADWEEK.
As an example, the pre-game sponsorship bundle consists of two items within the pre-game present, three items within the first sport and three items within the second sport. In the meantime, the post-game sponsorship bundle consists of three items within the first sport, three within the second sport, one within the first post-game present and one within the second post-game present.
Netflix didn’t instantly return a request for remark. See particulars of the sponsorship packages under:
As ADWEEK beforehand reported, the sponsorships are initially out there to the NFL’s “Huge 8,” a bunch of eight protected sponsors, together with AB InBev, Verizon, Visa, Gatorade, Pepsi, Lowe’s, Microsoft and a yet-to-be-decided audio companion.
The NFL’s Huge 8 advertisers have till June 26 to substantiate in the event that they wish to transfer ahead with any of the sponsorship offers, in response to consumers accustomed to negotiations. Then, on June 27, different official NFL companions get the sponsorship alternatives earlier than the choices exit to the market.
For any model to have a possibility to purchase an NFL unit for the video games, advertisers must buy them as a part of their TV upfront offers, in response to consumers. Moreover, any potential consumers should have a minimal of $500,000 in spending with Netflix outdoors of the NFL.
