Amazon Advertisements in the present day unveiled new generative AI options geared toward serving to advertisers create extra participating video and picture content material.
- The instruments embrace Video generator and dwell picture capabilities, each presently in beta for choose U.S. advertisers.
Why we care. Time and value are large challenges with regards to creating good high quality video content material for campaigns. These AI-powered instruments handle these key challenges.
By the numbers.
- 89% of customers need to see extra movies from manufacturers in 2024, in response to a Wyzowl research.
- Companies cite lack of time and value as the highest limitations to video advertising and marketing.
The way it works.
- Video generator creates customized video content material in minutes utilizing a single product picture.
- Dwell picture permits manufacturers to supply brief, animated marketing campaign photographs rapidly.
What they’re saying. “Video generator is one other significant innovation that leverages generative AI to encourage creativity and ship extra worth for each advertisers and customers,” mentioned Jay Richman, VP of product and know-how for Amazon Advertisements.
Between the strains. These instruments are a part of Amazon’s rising suite of generative AI options just like how all different tech giants proceed to lean into extra AI options.
What’s subsequent. Amazon plans to refine these options based mostly on beta advertiser suggestions earlier than a wider launch.
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In regards to the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by means of inspiring management each on company, consumer and advertising and marketing tech aspect.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell and host of weekly podcast PPCChat Roundup.
She can be a world speaker with a number of the levels she has introduced on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
