On this case research you’ll study:
- How Jen Vazquez grew two companies by harnessing the facility of Pinterest advertising and marketing
- The methods Jen makes use of to avoid wasting 3–4 hours per week on social media advertising and marketing utilizing Tailwind
- How Jen’s Pinterest progress skyrocketed, with outbound clicks rising by 1384% in simply 3 months
- Why Jen believes each enterprise can profit from Pinterest advertising and marketing — even native service suppliers
Jen Vazquez wished extra time to spend together with her children and extra flexibility in her schedule, so she launched her wedding ceremony images enterprise in 2009. Like most new small enterprise homeowners, she wanted to rapidly stand up to hurry on efficient advertising and marketing methods so she may discover purchasers and develop her model new enterprise. She correctly acknowledged Pinterest’s advertising and marketing potential and was capable of develop her images enterprise with Pinterest advertising and marketing alone.
Jen turned a agency believer in Pinterest advertising and marketing, so she launched one other enterprise, Jen Vazquez Media, to assist different small companies succeed together with her methods. As a solopreneur making an attempt to serve a number of purchasers throughout two companies whereas working her personal advertising and marketing, Jen discovered herself spending as much as 5 hours per week per shopper on Pinterest administration alone. The guide work restricted what number of purchasers she may tackle with out increasing her staff.
Pinterest Energy
Jen emphasizes the distinction between Pinterest and different social platforms: “Pinterest is extra of a search advertising and marketing platform as a substitute of a social advertising and marketing instrument. It’s within the camp of Google for blogs and YouTube for movies. It’s an incredible machine for getting new eyeballs and bringing folks into your orbit.”
She elaborates, “Pinterest’s capability with its algorithm to get your content material seen is unmatchable, besides possibly YouTube. However YouTube takes much more work. I actually grew my complete images enterprise via Pinterest.”
Discovering Tailwind
When Jen discovered Tailwind, the flexibility to auto-post at optimum occasions instantly appealed to her. “I keep in mind going to the web site and going, ‘Oh my God, it can actually publish for me at the perfect occasions for my account. Signal me up.’ Then I came upon it did Instagram and Fb too. I used to be bought.”
She was blown away once more when Tailwind Ghostwriter AI launched years later. “It took it to a complete different degree. Seeing the facility of AI and the way it may hone in in your model by prompting—it’s wonderful.”
Reclaiming Her Time
Tailwind reduce Jen’s Pinterest administration time from 5 hours right down to only one hour per shopper every week. “What as soon as took me 4 hours from starting to finish, Tailwind has now saved me that point,” she explains. These reclaimed hours enabled Jen to:
- Tackle extra purchasers with out hiring extra employees
- Have extra private time, like dedicating Tuesdays to her grandchildren
- Prioritize advertising and marketing her personal enterprise constantly, not simply shopper work
“My shopper work was taking up and my very own advertising and marketing fell by the wayside. Utilizing Tailwind reduce that point in half and allowed me to develop my very own enterprise whereas taking up new purchasers,” Jen shares.
Skyrocketing Progress
By batch scheduling content material in Tailwind, Jen dedicated to publishing a brand new weblog publish each week. Inside 3 months, her Pinterest analytics soared:
“Getting folks to click on your pin and go to your web site offers you the chance to transform them into purchasers. Tailwind helps make that occur,” Jen emphasizes.
Smarter Content material Workflows
Jen teaches her purchasers to create smarter advertising and marketing workflows utilizing Tailwind. Her personal course of includes:
- Writing a weblog publish on Sundays
- Turning the publish into 5–7 social media posts
- Making a video model of the weblog
- Repurposing the video into Reels, TikToks, LinkedIn movies and YouTube shorts.
- Scheduling every little thing in Tailwind
“Advertising and marketing needs to be carried out each week, or I’m guilty when there are not any leads. Tailwind makes it doable by decreasing 3–4 hours of labor right down to 1 hour,” she explains.
An On a regular basis Advice
Jen recommends Tailwind continually, even to unlikely companies. “I haven’t discovered a enterprise but that may’t profit from Pinterest advertising and marketing. Individuals assume they will’t use it in the event that they’re an area enterprise. I snicker as a result of I constructed my complete Bay Space wedding ceremony images enterprise on Pinterest!”
She urges, “There’s a Without end Free plan, so simply attempt it. It gained’t damage you. If you see how strong it’s and the way a lot time it saves, you’ll wish to improve. If you wish to work smarter, not tougher, Tailwind is an integral piece of that.”
What’s Subsequent for Jen
Jen’s ardour for Pinterest advertising and marketing training has led her to launch memberships and challenges to assist extra entrepreneurs harness the platform. As demand grows, she plans to increase her staff to serve extra purchasers.
Regardless of how massive Jen Vazquez Media will get, one factor is for certain: “Tailwind is the one advertising and marketing instrument I’d by no means quit. It helps me work smarter and have extra time for my household. I’m an enormous proponent of serving to small enterprise homeowners do constant weekly advertising and marketing so that they’re not struggling for leads. Tailwind makes that doable.”
Able to harness the facility of Pinterest and Tailwind to develop your enterprise? Join a ceaselessly free plan and get began as we speak.
