A couple of in 4 (27%) of the Prime 100 singles in Germany final yr went viral on TikTok earlier than turning into successful on the German singles chart.
That’s in accordance with the outcomes of a brand new Germany-specific examine printed by the ByteDance-owned app at present (September 18).
Citing findings from the ‘TikTok Advertising Science International TikTok as a Discovery Engine Examine 2023‘, TikTok claims that “the tracks have been normally listed on the TikTok Scorching 50 chart a median of 12 days earlier than they entered Germany’s singles chart”.
As a part of the examine, TikTok says that it examined the German Prime 100 single charts from final yr and in contrast them with the outcomes of its TikTok Scorching 50 chart.
TikTok claims that, “it turned out {that a} whole of 27 of the 100 most profitable songs – and subsequently multiple in 4 titles – have been first celebrated on TikTok in Germany earlier than they ended up within the official German charts”.
TikTok notes that German artist Ayliva, who it says, “celebrated her first successes on TikTok”, was represented within the German Prime 100 single chart with 5 songs that had beforehand made it into the TikTok Scorching 50.
The platform additionally factors to different German artists like Luciano, Ski Aggu, Nina Chuba, and Kontra Okay, plus international stars like Raye, Miley Cyrus, and Harry Types, who it claims “adopted go well with and took the identical path” by charting within the TikTok Scorching 50 earlier than breaking into the German single charts.
TikTok additionally references three examples of songs that it says gained traction on its platform in Germany earlier than breaking into the nation’s singles chart.
The songs eehhhyyy (4K+ posts) and Wie Du Manchmal Fehlst (3K+ posts) by Zartmann and Ski Aggu & Dauner grew to become “more and more standard on TikTok a number of weeks earlier than they entered the charts,” says TikTok.
TikTok additionally cited an instance of a catalog hit that went viral on its platform earlier than breaking into the German Singles Chart once more, 40 years after its launch: Alphaville’s Without end Younger, which TikTok notes was utilized in over 1 million posts on the platform.
Photograph credit score: Omid Mostofi
“TikTok has disrupted the best way hits are created and in doing so, in a way, began a democratization of the music business. The group decides which artists grow to be and stay profitable.”
Charlotte Stahl, TikTok
Charlotte Stahl, Head of Music partnerships, EMEA, at TikTok, mentioned: “TikTok has disrupted the best way hits are created and in doing so, in a way, began a democratization of the music business.
“The group decides which artists grow to be and stay profitable. We’re, in fact, significantly happy that we will additionally provide newcomers a stage and, in the most effective case state of affairs, assist them obtain their breakthrough.”
