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HYBE CEO says firm ‘pursues precision administration’ (report)


Jason Jaesang Lee is formally the brand new CEO of HYBE.

According to a brand new regulatory submitting, he was formally appointed to the CEO position at a shareholder assembly on Thursday (September 12), changing former CEO Jiwon Park, as a part of a management change we first reported in July.

Nonetheless, the chief’s tenure on the helm of the South Korea-headquartered leisure firm seems to have began with a PR headache.

Based on native media, following the shareholder assembly, Lee addressed the latest demand made by Ok-Pop stars NewJeans for HYBE to reinstate Min Hee-jin because the CEO of sublabel ADOR by September 25.

In a uncommon act of defiance by a Ok-pop group towards its administration, NewJeans made the demand throughout a shock stay stream on Wednesday night (September 11).

HYBE, which owns 80% of ADOR, eliminated Min as CEO of the label in August, amid an ongoing dispute by which the Ok-pop firm accused Min of making an attempt to grab management of ADOR.

When it eliminated Min, HYBE restructured ADOR, separating manufacturing and administration features, and providing Min the position of head producer. Min rejected the supply.

“HYBE is an organization which follows the principles and pursues precision administration.”

Jason Jaesang Lee, talking after shareholders assembly

As per this translation in South Korean media, HYBE’s new CEO, Jason Jaesang Lee, stated after the shareholders assembly on Thursday that the corporate will reply to NewJeans’ ultimatum “calmly”.

“It should take a while, however we are going to follow rules and reply calmly,” he stated.

He added: “HYBE is an organization which follows the principles and pursues precision administration. Wanting again, those that comply with the principles at all times find yourself because the winners.”

Hypothesis is now working rampant in South Korean media that the Ok-pop large might lose NewJeans, one in every of its most profitable lady teams.

Within the shock livestream on Wednesday night (September 11), NewJeans members  Minji, Hanni, Danielle, Haerin, and Hyein gave HYBE two weeks to reinstate Min as CEO of ADOR.



“We hope that HYBE makes the clever option to reinstate Min Hee-jin because the CEO of ADOR by September 25,” Minji stated, as translated by the Korea JoongAng Each day.

“The ADOR that we wish is an ADOR the place the music manufacturing and firm administration are performed by Min Hee-jin because the CEO. We make this request as the best way to cohabitate peacefully with HYBE.”

NewJeans member Hyein added throughout the livestream on Wednesday, as quoted by the Korea Occasions: “We came upon in regards to the [ADORE] CEO’s dismissal the identical day it was introduced, by means of the information. It was so sudden and one thing none of us might have imagined. Actually, it’s been actually robust for us.

“And as an artist beneath HYBE, the corporate’s unilateral discover made us positive that they don’t respect us in any respect.”

Nonetheless, the group members didn’t say what they deliberate to do if HYBE didn’t comply with their demand. South Korean media notes that such ultimatums are sometimes a prelude to a Ok-pop act going to court docket to have their contract nullified.

“There isn’t any particular authorized significance to the two-week interval. However they might have proposed the two-week interval as a sensible timeframe for dealing with authorized issues, because it sometimes takes an organization a couple of week to 10 days to implement inner measures and draft official authorized paperwork,” leisure lawyer Chong Kyong-sok advised the Korea Occasions.

“This deadline will be interpreted as a sign that if their calls for will not be met inside the given time, they’re making ready a response to deal with the potential non-compliance.”


If NewJeans had been to go away ADOR, the label can be left with no artists, and would lose an act that generated KRW 110.3 billion (USD $83 million) in income final yr, the Korea Herald reported.

The seed of the battle between HYBE and Min was reportedly Min’s opinion that ILLIT, a brand new lady group from HYBE label Belift Lab, was copying NewJeans, together with its dance strikes and vogue.

Based on HYBE, Min’s resentment over this triggered her alleged try to sever ADOR from HYBE’s multi-label system.

Within the months because the dispute turned public data in April, various nameless YouTube channels have echoed Min’s declare, with some even accusing ILLIT of plagiarism, together with ripping off Favourite Liar, a observe by US pop-rock band The Wrecks.

“The corporate’s unilateral discover made us positive that they don’t respect us in any respect.”

Hyein, NewJeans

On the finish of August, HYBE filed defamation lawsuits towards seven of those channels, and on Monday (September 9), it petitioned a US federal court docket to order YouTube proprietor Google to reveal the identities of the folks behind these channels.

NewJeans’ ultimatum has evidently broken HYBE’s inventory worth, with Bloomberg reporting on Thursday (September 12) that shares of the corporate fell as a lot as 6.2% in intraday buying and selling that day.

HYBE shares closed down 3% on Friday, at KRW 164,000 (USD $123.25) per share. Nonetheless, that worth was nonetheless up 1.55% on the week. Bloomberg famous that HYBE’s share worth has fallen 27% because the battle with Min went public in April.

Nonetheless, dropping inventory costs have plagued a lot of the Ok-pop business this yr, with JYP Leisure down 55% year-to-date, and SM Leisure down almost 38% year-to-date, as of market shut Friday.Music Enterprise Worldwide

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