Impartial music writer Rimas Publishing has established a brand new advertising and marketing division led by Christopher Hernández.
Hernández beforehand served because the licensing supervisor at Rimas Publishing since becoming a member of the corporate in 2022. He’ll now tackle the brand new position of growing and implementing advertising and marketing methods to advertise the corporate’s artists and music.
It will contain working with inner and exterior groups to spice up viewers engagement, maximize income, and create participating content material for varied advertising and marketing channels.
He can even handle and plan the execution of dwell occasions, showcases, and promotional actions designed to attach with followers.
Hernández is actively concerned in business organizations such because the Recording Academy, the Latin Recording Academy, and the Music Supervisors Guild. He additionally serves on the board of administrators of the Lusca Movie Fest.
The launch of the brand new advertising and marketing division is a part of the corporate’s “bold modernization and enlargement plan,” it stated. Over a month in the past, the corporate expanded its attain into Chile by way of a strategic partnership with Wild Firm, an unbiased music home.
Rimas Publishing additionally partnered with full-service leisure group Made in Memphis Leisure (MIME) to bridge the hole between Latin and common market music.
“The opening of this new advertising and marketing division is a vital step in our modernization plan.”
Emilio Morales, Rimas Publishing
Moreover, the corporate has struck alliances with tech firms to bolster its choices to purchasers. It partnered with Reprtoir, a SaaS resolution designed for report labels and music publishers, in January to make the most of the latter’s software program to streamline its music operations. In September 2023, the corporate teamed up with music metadata agency Muso.AI to supply the latter’s 24-hour analytics to purchasers.
Emilio Morales, Managing Director of Rimas Publishing, stated: “The opening of this new advertising and marketing division is a vital step in our modernization plan. We’re assured that with Christopher main these efforts we’ll strengthen our market presence and create new alternatives for our artists and creators.”
Primarily based in Miami and San Juan, the corporate represents a roster of artists and producers, together with Unhealthy Bunny, Eladio Carrión, Corina Smith, Mora, Súbelo NEO, Caleb Calloway, Dirrty, YENSANJUAN, Lennex, and Lizzy Parra.
Rimas Publishing has earned quite a few business awards together with two consecutive Latin Billboard Writer of the 12 months awards, GRAMMY and Latin GRAMMY recognitions, and over 40 honors from ASCAP and BMI.
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