By Kaleigh Moore September 3, 2024
I can’t consider something to jot down.
Sound acquainted? After all it does. It’s one of many high causes our prospects give us for letting their e mail advertising flatline. They only run out of concepts or matters to jot down about.
Even professional writers provide you with main e mail block. Ann Handley, co-founder of Advertising and marketing Profs and the favored e-book “Everyone Writes,” solely despatched two emails to her subscribers in 2017. (In reality, the dearth of communication was her catalyst behind revamping her complete e-newsletter technique.)
However when your emails stall, you may’t make connections together with your subscribers. You’ll be able to’t promote. You’ll be able to’t collect suggestions out of your viewers. You’re leaving cash on the desk!
By no means waste time making an attempt to consider a subject when you ought to be writing. Listed below are 8 brainstorming strategies that may aid you create a listing of matters for future emails.
Fast Notes on Brainstorming
First issues first: Let’s go over just a few fast notes re: brainstorming.
Developing with concepts to your content material is severe, however don’t get too caught up on producing the right concept instantly. When you’re too essential, you gained’t get something written down. You by no means know what a random phrase now might make you consider later. Maintain a optimistic mindset and be open to any and all concepts.
Don’t fear an excessive amount of about following the principles. Brainstorming is all about creativity and discovering no matter technique works greatest for you. Whereas one individual would possibly do properly with a structured brainstorming course of, one other would possibly thrive with a unfastened, free-flowing concept session.
The necessary factor to recollect about brainstorming concepts to your e mail campaigns is that you simply’ll wish to keep open-minded all through your course of . . . no matter what that appears like.
Subsequent, let’s begin just a few particular brainstorming strategies you may strive with a purpose to get the concepts flowing.
Brainstorming Strategies for Stellar Electronic mail Concepts
Earlier than we leap in, let’s speak about AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner mentioned, “AI could finally exchange some writing. However it can not exchange writers, individuals, all the things we all know and really feel and emote.”
I agree.
I don’t suppose AI will exchange the human contact any time quickly, but it surely can be an excellent precious unblocker. Our AI Writing Assistant, constructed immediately into the AWeber message editor, is usually a nice brainstorming useful resource while you’re caught on what to jot down about, a brand new phrase to explain one thing, or learn how to hit the tone you’re searching for.
Test it out and maintain it in your brainstorming arsenal so you may get again to what you like quicker.
Okay, on to the strategies.
Brainstorming Method #1: Phrase Affiliation
Begin with one or two phrases associated to a broad matter, and write down something they make you consider. Let your internal editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. When you need assistance, strive a software like Visuwords to get the method going.
Don’t overthink issues or fear about explaining how the phrases are associated (at the least proper now.) As an alternative, let the concepts stream and see what fascinating ideas naturally come up.
Picture supply: Search Engine Land
Brainstorming Method #2: Thoughts Mapping
This can be a related idea to the phrase affiliation approach. Begin with a phrase within the center and draw traces outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and determine which of them are the strongest.
Picture supply: CoSchedule
Brainstorming Method #3: The Medici Impact
If we will determine how issues are related, typically we will borrow options or concepts from one other discipline to resolve our personal issues. Search for parallels across the points you’re dealing with in numerous areas — like your private life or at work.
For instance: Did you lately overcome a problem at work that taught you a lesson or offered some new perspective on a problem? How will you share that have as a narrative which will assist your viewers with their largest ache level? You may need come to an answer that will make for an excellent e mail marketing campaign.
Brainstorming Method #4: Blind Writing
Simply. Don’t. Cease.
You don’t want a plan of assault or an overview for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what is going to spark an concept, and writing something is step one to writing one thing good.
Set a timer and problem your self to maintain writing for nevertheless lengthy you need. It’s possible you’ll be stunned how a lot you may get down on paper in a brief window of time.
Brainstorming Method #5: Challenger
Make a listing of your assumptions (about your prospects, your content material, your format, and many others.) after which problem them one after the other. You would possibly suppose you already know one of the simplest ways to do one thing, however we don’t make progress by by no means questioning issues.
That is additionally why break up testing emails is so necessary. It’s possible you’ll suppose one topic line will carry out higher over one other, however with out testing, you by no means actually know.
Associated: FREE Course: Be taught How one can Write Higher Emails
Brainstorming Method #6: SWOT Evaluation
Create a desk to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present strategy to e mail content material. This helps you see your course of in a extra analytic approach and logically determine if there’s a simpler approach to write, share, and educate.
As you full your SWOT evaluation, you should definitely see what your major opponents are doing and make notes on how you might (or could not) be measuring up together with your present strategy.
Picture supply: Wordstream
Brainstorming Method #7: Flip to Your Readers
Conversations together with your subscribers can result in a treasure trove of e mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as doable. What do they really need or want from you? What are their largest obstacles, objectives, or major ache factors?
Your subscribers’ suggestions will likely be immensely precious to your corporation. You should use it to jot down your subsequent e mail, and different sorts of content material like weblog posts, movies, and social media posts. You may also take it a step additional through the use of the suggestions to appropriately place your product, encourage loyalty, and/or develop all-new merchandise.
Brainstorming Method #8: Begin with the Topic Line
Set a timer for five minutes. Then, provide you with a listing of topic line concepts that you’d completely open in the event that they hit your inbox.
Ask your self questions like:
- What’s the important thing level on this e mail {that a} subscriber can be desperate to know extra about?
- Did I write about one thing within the e mail that will shock the reader?
- What do readers must know proper now?
The topic traces you write could even spark some all-new content material concepts.
Associated: Your Information to Writing the World’s Finest Electronic mail Topic Traces
Good Electronic mail Concepts, Time After Time
Constantly sending emails is an excellent approach to maintain subscribers engaged, however strive to not overlook that nobody desires to open an e mail that doesn’t even have any new or helpful data. Having a relentless provide of recent e mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.
Regularly, brainstorm new matters by means of these completely different approaches and maintain a swipe file of your greatest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e mail campaigns once more.
Prepared to begin sending killer emails to your record? Then join AWeber Free right this moment!
