This dashboard is now a Swiss Military knife of information that lets you slice and cube to your coronary heart’s content material. Beneath are a few examples of how I take advantage of this dashboard to uncover alternatives and insights for my shoppers.
The place are rivals successful?
With this information, we will rapidly establish the highest competing domains, however what’s extra useful is figuring out the rivals for a selected intent stage and class.
I begin by filtering to the “Informational” stage because it represents probably the most key phrases in our dataset. I additionally filter to the highest class for this intent stage which is “Blinds.” my Key phrase Rely card, I can now see that I’m taking a look at a subset of 641 key phrases.
Be aware: To filter a number of visuals in Energy BI, you want to press and maintain the “Ctrl” button every time you click on a brand new visible to take care of all of the filters you clicked beforehand.
The highest competing subdomain right here is movies.blinds.com with visibility within the high 20 for over 250 key phrases, most of that are for video outcomes. I hit ctrl+click on on the Video outcomes portion of movies.blinds.com to replace the key phrases desk to solely key phrases the place movies.blinds.com is rating within the high 20 with a video outcome.
From all this, I can now say that movies.blinds.com is rating within the high 20 positions for about 30 % of key phrases that fall into the “Blinds” class and the “Informational” intent stage. I may also see that many of the key phrases right here begin with “learn how to,” which tells me that most probably, individuals trying to find blinds in an informational stage are on the lookout for how-to directions and that video could also be a desired content material format.
The place ought to I focus my time?
Whether or not you’re in-house or at an company, time is all the time successful commodity. You should use this dashboard to rapidly establish alternatives that you have to be prioritizing first — alternatives that may assure you’ll ship bottom-line outcomes.
To search out these bottom-line outcomes, we’ll filter our information utilizing the PPC conversions slicer in order that it solely consists of key phrases which have transformed no less than as soon as in our PPC campaigns.
As soon as I do this, I can see I’m working with a reasonably restricted set of key phrases which were bucketed into intent levels. Nevertheless, I can proceed by drilling into the “Transactional” intent stage as a result of I wish to goal queries linked to a potential buy.
Be aware: Not each key phrase will fall into an intent stage if it doesn’t meet the standards we set. These key phrases will nonetheless seem within the information, however that is the rationale why your whole key phrase depend may not all the time match the entire key phrase depend within the intent levels or class tables.
From there, I wish to deal with these “Transactional” key phrases which can be triggering reply bins to ensure I’ve good visibility since they’re changing for me on PPC. To do this, I filter to solely present key phrases triggering reply bins. Based mostly on these filters, I can take a look at my key phrase desk and see most (if not all) of the key phrases are “set up” key phrases, and I don’t see my consumer’s area within the high checklist of rivals. That is now an space of focus for me to start out driving natural conversions.
