Welcome to a different particular episode of the Advertising and marketing Vanguard podcast. At this time, ADWEEK chief expertise officer Jenny Rooney welcomes Claudine Patel, Sanofi’s chief advertising and marketing officer for shopper healthcare North America. Sanofi is the world’s sixth-largest pharmaceutical and healthcare firm and is headquartered in Paris.
They focus on how Sanofi’s manufacturers, which embrace Allegra, Dulcolax, and Gold Bond, simplify science to make more healthy dwelling accessible. Patel displays on her profession journey throughout shopper merchandise and healthcare, highlighting the transferable expertise between industries.
The dialog touches on the significance of cultural relevance, resilience, collaboration in advertising and marketing, and the necessity for open discussions about failure. Patel shares her management insights and highlights the worth of empowering groups to take calculated dangers.
“As a frontrunner, it’s essential to assist and allow your groups to assume in another way. Encourage them to take calculated dangers and be modern. That’s how we’re going to drive actual change and success,” Patel says on the podcast.
At Sanofi, Patel is enthusiastic about main by way of artistic disruption. Her profession is a testomony to the ability of mobilizing organizations and executing development methods that not solely scale companies but additionally foster expertise growth and domesticate high-performing groups.
With over 25 years of expertise in shopper items and healthcare, her journey has been about creating impression. She thrives on crafting insightful methods, driving enterprise transformation, managing various portfolios, and spearheading digital and artistic improvements. Her profession spans management roles at international enterprises like Kellogg, Reckitt, and Kraft Meals, to call just a few.
SurveyMonkey Curiosity Awards
Probably the most modern entrepreneurs are those who dare to ask the questions that matter and encourage a tradition of curiosity of their organizations.
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