Google Adverts customers not have entry to Public sale Insights fields in new information sources inside Looker Studio. Current information sources will lose this entry on Sept. 23.
Why we care. Public sale Insights gives essential aggressive information, serving to advertisers perceive their efficiency relative to opponents in the identical auctions. The elimination of those fields from Looker Studio would require advertisers to regulate their Looker experiences and technique instruments, and revert to getting the aggressive metrics they need to see in Google Adverts.
Fields impacted. Affected fields embody Public sale Perception metrics similar to Area, Common Place, Impression Share, Outranking Share and a number of other others essential for aggressive evaluation.
Motion wanted: Advertisers ought to proactively take away these fields from their Looker Studio experiences and charts to stop disruptions. Failing to take action may lead to damaged experiences, impacting the flexibility to trace and optimize advert efficiency successfully.
Sure however. Advertisers shouldn’t fear right here – Google has not mentioned Public sale Insights will go away. You possibly can nonetheless entry all of the aggressive evaluation metrics in Google Adverts.
Backside line: With the elimination of Public sale Insights from Looker Studio, you have to to search out alternative routes to trace aggressive efficiency metrics and alter Google Adverts reporting methods.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, shopper and advertising and marketing tech facet.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a global speaker with among the phases she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
